When Chinese traditional medicine in modern science and technology - ancient Chinese prescription of modern innovation

        If you are found in cosmetics, skin care products, wash protect products cosmetic big-name product line, traditional Chinese medicine composition single product had already become the necessary each brand development and hold products. Then you must also and small make up, have come to realize that, in various functions, composition of confused cosmetic grail, traditional Chinese medicine composition appeared more and more consumer preference effect. Traditional Chinese medicine is daily with an overwhelming trend, pry cosmetic market.

        Natural ingredients popular international and domestic market

        Fashion editor introduction, in recent years, natural medicinal plant composition in the international beauty makeup boundary, cosmetic world has been treasured and chase after hold in both hands, many international big are introduced a natural plant products, natural, safety and health has not only is the product concept, more become brand promise attached much importance. Little imagine, the popular trend occurs, actually cannot leave the culture of traditional Chinese medicine (TCM) to the international cosmetic market influence.

        As we have learned, up to present, traditional Chinese medicine has spread to the world more than 160 countries and regions, its features and advantages are gradually from the international community and multidisciplinary recognized and accepted. In the security, health crisis frequent then, Chinese traditional medicine with its mild, green, environmental protection, side effect is small, and both nutrition and curative effect of the dual role, has become the cosmetics industry recognized quality additive. Have data display, there are up to more than 500 kinds of Chinese component was selected in several well-known in the cosmetics.

        International brands in Europe ShuDan "pure, natural and effective" for its brand positioning, Yunnan baiyao by traditional Chinese medicine formula is legendary, realized the hairdressing and head itching and scurf wait scalp from the root of the problem solving, came out to raise yuan green scalp care hair; Fitting materia medica, the United States that many scholars such as white spot and contains herbal ingredients to protect skin to taste; Hundred rough market to protect skin to taste of traditional Chinese medicine (TCM) high-end image of access to the international... In people increasingly pay attention to natural, safety and healthy background, "herbal health" certainly will become mainstream development direction.

        In the natural medicinal plant popular international at the same time, in recent years, the Chinese market of traditional Chinese medicine chemical heat also increasingly clue. Traditional Chinese medicine culture is the quintessence of Chinese culture, itself highly value influence. Thus, Chinese medicine cosmetic product in the Chinese market acceptance degree also showed more easy to international market trends. Such as yunnan baiyao raise yuan green scalp hair care products such as Chinese medicine, once was become consumers preferred the trial, it is the influence of the traditional Chinese medicine formula and unique selling point, make its quickly obtain good market performance.

        Traditional Chinese medicine to modern Chinese medicine evolution

        Allow the market to accept Chinese medicine cosmetic product is not easy, but the consumer to traditional Chinese medicine choice, and more focused on the traditional Chinese medicine pharmacology needs rather than cosmetic products daily care needs. How to make traditional Chinese medicine modernization, daily chemical, become each Chinese medicine cosmetic product manufacturers topic.

        According to authoritative medicine research institute is introduced: "a few years ago, pure natural Chinese medicine used in cosmetic products to the impression that black big coarse, smelled, and traditional Chinese medicine bold content on the skin irritation also makes many people cannot bear". So, Chinese herbal medicine want to break through the traditional medicinal materials disadvantages, then the use of modern science and technology, to realize the modernization of traditional Chinese medicine, refining monomer effective component, change the deficiency of the traditional Chinese medicine.

        One hundred medicine enterprises yunnan baiyao and practiced in the traditional Chinese medicine use, grasps let Chinese medicine service concept of modern life, success breakthrough the technical problems. Yunnan baiyao will be a complete set of modern Chinese medicine technology, the application in the scalp curing product "raise yuan green scalp care hair" development, the rigorous pharmaceutical grade standard operation procedure, not only of the traditional Chinese medicine by "black big coarse" into glittering and translucent get rid of "traditional Chinese medicine essence extract", with top matrix formula, also provide customers with traditional Chinese medicine products can also light sweet feeling heart, WenYing moist new traditional Chinese medicine wash protect experience.

        Local enterprises in the future of traditional Chinese medicine cosmetic

        Consumer demand expedites the upgrading of products, consumers buy affect the market pattern. Herbs, Chinese prescription, Chinese medicine and other natural medicinal cosmetic product market popular, beyond doubt affects global consumer market. At home, the pharmaceutical enterprises with pharmaceutical standard cross-border Japan's successful cases, indicating the natural medicinal plant products, traditional Chinese medicine cosmetic products, the future will be to win more customers trust.

        However, there are market will have a competition. Product copy, function the same, want to be in traditional Chinese medicine cosmetic future competition pattern in forever, and innovation, quality, standard, technical innovation, any one, are no doubt is an important challenge to the enterprise. However, we also believe that, with the traditional Chinese medicine culture born sensitivity for Chinese consumer health knowledge level, the Chinese medicine of traditional Chinese medicine enterprises chemical broken bureau, is worth looking forward to.