The national health and family planning commission notice it is forbidden to medical institutions and their staff to promote publicity breast milk substitutes

The national health and family planning commission of the People's Republic of China

www.moh.gov.cn2013-09-17

        For some recent media exposure tianjin medical institutions "stale the first sip of milk", general office of national health and family planning commission issued a notice on the 17th, request strictly implement the "law on maternal and infant health care and its implementing measures," breast milk substitutes sales management method "regulation, such as it is forbidden to medical institutions and their staff to promote publicity breast milk substitutes, in violation of provisions of institutions and personnel will be strictly investigated according to relevant regulations.

        Notification requirements, it is forbidden to medical institutions to accept the gift of breast milk substitutes producers, sellers and sponsorship, shall not collect kickbacks, gain an advantage. It is forbidden to breast milk substitutes producers and sellers in various forms of marketing, advertising, medical institutions shall not be posted or information related to the issue, nor show and sell milk substitutes. It is forbidden to medical institutions and their staff to pregnant women and infants and young children families sell milk substitutes, breast milk substitutes are not permitted to be provided to pregnant women and their families. At the same time, to actively advocating and promoting breastfeeding, for "early contact, early, early sucking milk", for breastfeeding should let the children first bite to eat mother's milk.

        Notice, points out that violation of the provisions of the relevant to medical institutions and personnel according to the interim measures for investigating and handling medical institution staff disciplinary violations, "and" from personnel of course of conduct of medical institution "and other relevant provisions, strictly investigate. If the circumstances are serious, reduce medical institutions review order, shall be investigated for responsibility. For medical institutions and their staff involved in commercial bribery, on the basis of the supreme people's court, the supreme people's procuratorate on handle criminal cases of commercial bribery "opinions on some issues of applicable law shall be investigated for criminal responsibility and other relevant laws.

        Inform stressed that must strengthen the social supervision, the family planning administrative department of public health at various levels shall open channels of complaint reporting, complaints from the public, to encourage the social from all walks of life complain inform against breast milk substitutes an illegal marketing behavior, timely check disposal violation behavior.

Relevant link:

General office of the national health and family planning commission on it is strictly prohibited to medical institutions and their staff to promote publicity notification of breast milk substitutes