Chinese herbal medicine standardized cultivation bumpy road 

 
The lack of brand awareness Lack of compound talent
 
 
2014/9/23 

 
Source: China medical news 

 
Author: xiao-bo wang 

        "Good medicine, medicine is good", although this is the slogan, but say the truth. Construction of GAP base of Chinese medicinal materials in our country since 2003 has come, the standardization of the Chinese herbal medicine planting in a relatively short period of time has made gratifying progress, for the realization of the traditional Chinese medicine "rational told" a first step, this is the basis of TCM modernization. 
 
 
        Chinese herbal medicine of traditional Chinese medicine throughout the research and development, production, the whole process of clinical, plays a decisive role in economic development in Chinese medicine. Traditional Chinese medicine (TCM) modernization to a breakthrough, we must do a good job in the standardization of the Chinese herbal medicine planting. However, the Chinese herbal medicine standardization cultivation also face high quality can make us, such as professional talented person many difficulties. The author thinks after investigation and analysis, the need to strengthen the construction, from the following several aspects to promote the healthy development of Chinese herbal medicine planting industry. 
 
 
        The first to set up the Chinese brand awareness. The medicine market to circulate on the standardization of production of the GAP of medicinal materials, from the seed selection, planting, cultivation, field management, collection, processing, production, packaging, testing, etc., which has realized the standardization of GAP, this need to spend a lot of manpower and material resources, financial resources, so relative to other non standardized production of medicinal materials, additional cost is much higher. But in circulation, the medicine, but not the price competitive advantage with the standardization of medicinal materials price is neck and neck, profit space is very small. It hit the enthusiasm of Chinese herbal medicine standardized production base, is not conducive to standardized cultivation of resistance development. Therefore, to establish brand awareness in the planting of traditional Chinese medicine and outstanding standardlizational planting medicinal materials quality advantage, let consumers to know the importance of brand Chinese medicinal materials, namely "good medicine can make good Chinese medicine". 
 
 
        Second, to speed up the development of Chinese herbal medicine standardized cultivation of interdisciplinary. The standardization of the Chinese herbal medicine planting not only involves medicine, medical knowledge, involving agriculture, resources, science, management science, genetics, ecology, environmental protection, soil and other multi-disciplinary knowledge, the standardized cultivation of Chinese medicinal materials, the interaction of these disciplines, and mutual penetration. And the current planting base of Chinese medicinal materials standardization are either purely pharmaceutical technical personnel, or pure agriculture technical personnel, a severe lack of understanding of the genetic, resources, ecological and environmental protection, soil, the influence of factors on the quality of medicinal materials such as composite professional and technical personnel. , therefore, be badly in need of Chinese medicinal materials cultivation professional talents knowledge structure diversification, and supplies to the Chinese herbal medicine in the construction of standardized cultivation. 
 
 
        Third, coordinated development, planting base of Chinese medicinal materials standardization to avoid blindly follow suit, the planting base of Chinese medicinal materials standardization play the biggest economic benefits. Set up planting base of Chinese medicinal materials standardization, to pay attention to and comprehensive consideration of comprehensive factors, such as Chinese herbal medicine of ecological not blindly to the pursuit of economic interests while ignoring the current situation of Chinese herbal medicine resources distribution uneven, cause unnecessary waste. In addition, should make full use of the resources advantage of Chinese drugs, planting base of the standardization of the Chinese drugs, the curative effect of Chinese drugs in the clinical characteristic, in order to strengthen the traditional Chinese medicine brand benefit, raise Chinese herbal medicine price competitive advantage, make the patient and the base benefit maximization. 
 
 
        Fourth, the standardized cultivation of Chinese medicinal materials standards need to be in line with international standards. To establish a main ingredient in traditional Chinese medicine with the international standard of material of traceability and the corresponding detection method, make our country to establish standard of Chinese herbal medicine material data results and the testing method and unified international standard substance, so as to realize the Chinese medicinal materials of our country standard substance with the international standard. Through standard material for the construction of the Chinese medicinal materials, Chinese traditional medicine quality standards in line with international standards, in order to improve the international competitiveness of China's traditional Chinese medicine, the change of traditional Chinese medicine export prices low.