Foreign media: dried toad and centipede China health products cool

The 2015-09-24 11:33:23 

sources: refer to the message

On September 16, 2015, working in a Shanghai Chinese medicine photographed the scene. (photo: Reuters) 1

On September 16, 2015, working in a Shanghai Chinese medicine photographed the scene. (photo: Reuters)

Reference news network on September 24th, UK media reported China's hyped vitamin supplement market is facing from the fierce competition in the ginseng to herbal supplements such as deer antler. China's vitamin care heat has caused a number of large-scale trading company, also drives the related sectors.

Reuters reported on September 23, vitamin health care products in China market are beyond the traditional Chinese medicine industry, the size of the former is expected to average growth of 5%, to $20 billion, 2019 this is the half of growth since 2009. At the same time, traditional Chinese medicine industry is growing at twice the speed, the market scale will reach $40 billion.

This prompted produce vitamin supplement companies such as amway, Pfizer from traditional prescription for inspiration can be traced back thousands of years ago, in order to can succeed is becoming more and more important in China's health care products market.

"We have been trying to understand this heritage, and trying to make with the combination of modern life science," amway (China) plant research and development center, vice President of Chen jia told Reuters.

Amway launched contains the Chinese native medicine ingredient such as ginseng, liquorice, improve memory and protect liver health care products. About $13 million, the company's recent investment in in wuxi city, jiangsu province set up the amway (China) plant research and development center.

"There is still half of them believe in traditional Chinese medicine, they will go to the traditional Chinese medicine. It is a way of life, is handed down from one generation to another," said Chen jia.

In June, Pfizer's $95 million investment in suzhou groundbreaking new factory, to expand the calcium, and good brand products. Facing with the trend of rare traditional Chinese medicine (TCM) gifts, the company has introduced a kind save d golden gift boxes.

From sub-health in China, the traditional Chinese medicine treatment to cancer impediment, this makes Chinese traditional medicine than western vitamin such as health care products cover a wide range of a business. The industry is deeply rooted in China, combined with people's disposable income growth, health care consciousness enhancement, at the same time with the support of government policy, further the TCM market growth.

Tongrentang Chinese leader in the field of traditional Chinese medicine has a variety of tonic products. Function, for example, there have some swelling and other products containing the composition such as snake skin, dry toad, centipede, scorpions, and alleviate dysmenorrhea drugs containing the composition such as oysters, ginseng, chicken.

"At present, the most money, ginseng antler expensive." A Shanghai Chinese medicine more than 51, pharmacists min said.

Some vitamin supplements supplier said, pay attention to the safety of consumers for high quality strong demand for imports, enough to push these products market is growing.

"Chinese consumers are willing to pay high prices to buy our products, because they know these products passed quality inspection before export to China," the Australian Blackmores executive Christine and many said.

Vitamin supplement manufacturers are also seeking to attract Chinese urban young consumers. These consumers of traditional Chinese medicine is not very trust, willing to accept the combination of Chinese and western medicine.

Study of food safety, 21, Shanghai students weng ZuoLin stopped taking radix isatidis, to eat the vitamin pills. She said vitamin pills to take up more convenient, taste, and she know vitamin pills, but she admits she occasionally choose traditional Chinese medicine.

"I think they're a bit older can be believe in traditional Chinese medicine (TCM), younger, some will believe in traditional Chinese medicine, but most of them are believe in western medicine, because western medicine quick effect," she said.