Commentaries on the law of traditional Chinese medicine (19)

Time: 2017-06-23

Source: China's traditional Chinese medicine

Article 19 the medical institutions of traditional Chinese medicine medical advertising, the local people's governments of provinces, autonomous regions and municipalities directly under the central government shall be examined and approved by the competent department of traditional Chinese medicine;Without the examination and approval, shall not be released.TCM medical advertising content shall be released and approved by the examination content, and in accordance with the relevant provisions of the \"the advertisement law of the People's Republic of China\".

【 definition 】 this article is about the regulation of medical institutions of traditional Chinese medicine medical advertising.

Medical institutions through certain media or forms of traditional Chinese medicine (TCM) to promote the public health service, to provide patients with medical information in a timely manner.But in reality some medical institutions are driven, release some of traditional Chinese medicine (TCM) not science, not real, illegal medical advertisement, exaggerate the treatment effect, these behaviors not only damage the development of the cause of Chinese medicine, also disrupt the order of medical market, serious harm the interests of patients, some even delay the patient's disease treatment, the personal and property damage to the patients.In order to further standardize the medical market order and safeguard people's health and life safety, must strengthen the management of medical institutions of traditional Chinese medicine medical advertising.

Is a clear advertisement examination subjects.Advertisement law regulation, supervision and administration of the administrative department for industry and commerce is responsible for advertising, relevant departments in their respective responsibility within the scope of advertising management related work.Medical institutions of traditional Chinese medicine (TCM) published medical advertising, its content involves medical services of traditional Chinese medicine, Chinese medicine departments as medical service, the director of the department of traditional Chinese medicine, this article gives the TCM medical advertisement examination and approval of duty, it should take seriously the supervisory duties.

Second, must be approved by the competent department of TCM medical advertising.Medical institutions of traditional Chinese medicine medical advertising, should be in front of the post by the medical institution to the local people's government at the provincial level department in charge of traditional Chinese medicine to review the contents of advertisements.Examined to meet the requirements, approving them.Advertising for ratified, medical institutions can not release.

Three is the content must be consistent with the content of the examination and approval.According to the regulation of advertising, advertising content involves the need to obtain the administrative licensing matters, shall be consistent with the content of the license.This article made further clear, on the basis of the advertisement law of medical institutions in violation of the provisions of this article, published by Chinese medicine medical advertising content and approved by the examination content is not consistent, in accordance with the provisions of article 57 of this law by the original examination department to cancel the advertisement of the examination and approval documents, one year, does not accept the application for advertisement examination of the medical institution.

4 it is accord with the related provisions on advertisement law.The advertisement law of the advertising content clear requirement.Such as medical advertisement shall not contain the following contents: 1. The efficacy, safety, assertions or guarantee;2. That the cure rate or efficient.3. With other drugs, the efficacy and safety of medical devices, or other medical institutions;4. Advertising spokesperson is used as the recommended, certificate;5. Other contents that are prohibited by laws and administrative rules and regulations.Advertisement should be true and legal, on the forms of health express the contents of advertisements, in line with the socialist spiritual civilization construction and carry forward the excellent traditional culture of the Chinese nation.The content of the ads must not contain any false or misleading, may not cheat and mislead consumers, etc.Advertisement law of the above applies to Chinese medicine medical advertising content.(from the TCM commentaries on the law of the People's Republic of China, China's democratic legal system press)