"Traditional Chinese medicine + tourism" the next blue sea of international healthy tourism development

Xinhuanet.com on nov 18, 2018

Shanghai, Nov. 18 (xinhua) -- China's health and tourism industries are entering a new stage of vigorous development as an important part of the "five happiness industries". On November 17, 2018 China (Shanghai) international health tourism BBS was held at the Shanghai new international expo center. The participants held a series of discussions on the topic of "development mode and direction of health tourism comprehensive project -- health culture tourism of traditional Chinese medicine".

"Health + tourism" will become a new outlet

Tourism compared to line and content, relevant institutions in Shanghai is working to develop the content of the resources of traditional Chinese medicine combined with tourism, will integrate teased the resources of traditional Chinese medicine into the tourist routes and attractions, visitors come to Shanghai can the be fond of according to oneself, in the different routes selectively on experience of traditional Chinese medicine, treatment, health care, etc. "We will continue to improve and continue to promote the integrated development of traditional Chinese medicine culture and tourism industry, and I believe this project will get better and better," zhang said.

Shanghai tourism bureau deputy director cheng fuschia also expressed a high reputation in the tourism development for people's health, she hopes that in the process of health tourism development, can be more and more people in the industry, enterprises and the media attention and support, hope in the near future health tourism to the degree of marketization, specialization and internationalization.

Traditional Chinese medicine cultural communication

Jia Yang, director of Shanghai literature museum of traditional Chinese medicine, is not only the host of BBS, but also one of the promoters of this activity. In September last year, the Shanghai library of traditional Chinese medicine launched a special subway train, integrating traditional Chinese medicine knowledge into Shanghai metro line 2 and line 10. This year, a special subway train with the theme of "women care" will be launched, which will bring the knowledge of traditional Chinese medicine closer to the public.

Jia believes that the purpose of tourism is to relax the body and mind, which is in line with the traditional Chinese medicine concept of "harmony of nature and man". It is the most important thing to use the knowledge of traditional Chinese medicine to teach people how to empty the body and mind, get close to nature and integrate the profound knowledge of traditional Chinese medicine into People's Daily life.

It is reported that the Chinese medicine + travel this pattern has always been there, more than ten years ago, some big hospital in Shanghai will have reception of foreign tourists, in the process of reception, the hospital to give them an introduction is often finished medicine, and then as a tourist product to sell, then can be the early stages of the Chinese medicine + travel. Now, represented by local characteristics of traditional Chinese medicine culture tourism destination emerge in endlessly, the convening of the health tourism BBS is also want to take this opportunity, to integrate resources from all over the country together to form a complete set of system, make traditional Chinese medicine health tourism extension industry chain to create more abundant tourism products, not only can promote the prosperity and development of the tourism industry, also will be good for people's health level of ascension.

It is reported that about the healthy tourism destination service design and operation planning, a guest said that the healthy tourism service design is to create the healthy tourism service industry projects. On the one hand, it is necessary to optimize the overall development structure of the healthy tourism industry chain, and do a good job in industrial resource layout planning and overall design. On the other hand, it is necessary to guide the health tourism service related supporting industries to gather and develop, so as to create the industrial pattern of health tourism industry to gather and develop, such as health management, rehabilitation and recuperation, health care and old-age care. This view was echoed by the participants.

More than 100 people, including representatives from relevant government agencies in Shanghai, experts from domestic and foreign medical tourism agencies, doctors of traditional Chinese medicine hospitals, attended this event. After BBS, some leaders went to the booth for a visit.