Health on a full range of strengthening and improving health news propaganda work opinion

Health ministry of China www.moh.gov.cn the 2011-12-27 16:53:50

Health does hair [2011] no. 91

        All provinces, autonomous regions, municipalities directly under the central government health TingJu, xinjiang production and construction corps health bureau, directly under the various units, each department authority department bureau people: for the thorough implementation of the central strengthen cultural construction, strengthen the innovation and its social management the reform of medical care system in a series of decisions deployment, and constantly improve the health news propaganda work level and create supportive health reform development of the good society environment and public opinion atmosphere, we will strengthen and improve health news propaganda work put forward the following opinions:

        A, fully realize the comprehensive strengthen and improve health news propaganda work of the importance and urgency.

        Health news propaganda work is the department of health is an important duty, is for the people's health department of health service, for the socialist modernization drive the important means. In China's entry into the comprehensive construction well-off society's key stages and deepen the reform of the medical care system, promoting "1025" health science development crucial period, strengthen and improve health news propaganda work, to expand health professional spirit, actively promotes health work achievement, promptly inform emergency information, science communication health knowledge, be helpful for widely mobilize the social from all walks of life care, understanding, support and participate in health work; To show the new spirit of health industry, new appearance, the new trend, new typical, incentive health workers play the main role cure, wholeheartedly for the people health services; To promote health science development, the construction of socialist harmonious society.

        In recent years, health news propaganda work made significant progress and effectiveness and work system, system mechanism gradually establish, press conference and information public work gradually standard, incident risk communication work effectively develop, typical propaganda work continued to strengthen, the health industry image has improved steadily, health reform and development of the good society environment and public opinion atmosphere forms gradually. But, generally speaking, the current health news propaganda work still has a weak basis, system mechanism not, and health needs of reform and development does not adapt, and propagation idea and method of the rapid development of the change does not adapt, and the masses for health information and health knowledge needs a certain gap.

        At present, the rapid economic transition, profound social transformation, the medicine pattern change speed up, people's health knowledge needs more and more extensive, maintain health rights and interests of the growing consciousness. The current medical health system reform deepening, deep contradictions gradually revealed, and promptly resolving conflicts task is arduous. Especially with the information society the development, to the Internet as the main media emerging media has been formed, information dissemination and public opinion of the formation of the channel more diverse, to the health news propaganda work puts forward new challenges. The health department at all levels to unite ideas, improve knowledge, practical, the innovation, strengthen and improve health news propaganda work.

        Second, health news propaganda work guiding ideology, basic principles

        (1) the guiding principle.

        With deng xiaoping theory and the important thought of "three represents" as a guide, thoroughly apply the scientific outlook on development, according to "banners, around the big picture, service people, reform and innovation" the total demand, around health center work, service health reform and development, adhere to the unity stability, positive encouragement policy of focusing on propaganda, strengthen the ability construction, improve the working efficiency, enhance the communication effect, for health reform and development to create a good social environment and public opinion atmosphere.

        (2) the basic principle.

        --insisting on the positive publicity, service the overall situation. Firmly establish political consciousness, the general situation consciousness, health center work and focus on tasks, strengthen positive publicity, embodies social consensus, to boost reform confidence, response to social concerns, play health news propaganda work in promoting health reform and development of the positive role.

        --to adhere to the people-oriented, serving the people. According to "close to reality, to life and to the masses" principle, actively promote health news release and health information public, promote health policy measures and the effective spreading of health knowledge, enhance health news propaganda work initiative and pertinence and effectiveness.

        --adhere to follow the rules, advancing with The Times. Follow the news spread rule and health work rules and promote health news publicity system and mechanism innovation and communication means innovation, strengthen the health news publicity attraction and influence, its health knowledge spread of accuracy and readability.

        --insist on the integration of resources to form a cohesive force. Firmly set up the "big health news propaganda" concept, the coordinate system is formed within the news propaganda work force, for understanding and support from all sectors of society, and make full use of the traditional media and emerging media, constructing the all-round, multi-level and wide field of news propaganda work pattern.

        Three, we will promote health news propaganda the key work

        (3) the publicity of typical health industry.

        Strengthen and improve the positive publicity, strengthen the socialist core value system propaganda. Pay attention to health reform and development practice in the typical experience and the typical character publicity, typical throughout the whole health promotion will work. Through the grassroots recommendation, the media reports, mass appraisal and so on many kinds of ways from daily work mining typical, possessing the selected major typical regularly. Pay attention to use popular forms of propaganda typical way, make the typical amiable, credible, can learn. Closely combining the health system of the construction of spiritual civilization and culture activities such as the construction of health to develop and use of film and television works and so on many kinds of literature and art form, more outstanding works, strengthen the health industry image.

        (4) regularly release health news.

        Insist on professional management, doing the day-to-day work and emergencies in the press conference, improve efficiency, increase transparency. Through the held a news conference, the news reporters through, organization, project policy form such as reading, timely release health policy and measures, propaganda health work progress and results. According to "timely and accurate, open and transparent" principle, release emergency information, lead the public to science.

        (5) do risk effective communication.

        Strengthen monitoring public opinion to analyze, to great events and their looks, and the hot social concern, sensitive problem as soon as possible countermeasures study, scientific assessment, the appropriate way to respond actively. Timely tracking important health news social response, timely conduct and public communication. Strengthen the network monitoring public opinion, and actively explore new media environment to analyze and disposal health public opinion.

        (6) science communication health knowledge.

        To strengthen health knowledge spread, advocate healthy and civilized way of life, improve people's health. Strengthen the cooperation with the mass media, combined with the major policies, the key work publicity, culture and health "a program under which officials" activities, health day activities and emergency treatment and other work, communicate the relevant health knowledge. Innovation health knowledge communication style, set up a batch of health in a planned way popular science expert team, encourage the health workers through the traditional and new media, use a variety of forms to spread health knowledge, science introduced medical risk, and guide the rational medical science.

        (7) carry out in-depth public health information.

        Adhere to the "public principle is not public, is an exception" principle, public health information work and promote the transformation of government functions, deepening the reform of the administrative examination and approval combine social attention, her around the interests of the masses and important matters, increase health information active public strength, actively and steadily according to application for public information work. With medical and health services unit of information public of high-quality curriculums, and promote the basic unit health work of public affairs.

        Four, strengthening health news propaganda work ability construction.

        (8) improve the comprehensive coordination ability.

        Overall coordination to form a cohesive force, completes the health news propaganda work. In the internal system, coordinate to subordinate organizations and news propaganda in this unit the different functional departments develop news propaganda work, so the work, each its formation mechanism. In the external system, strengthen the propaganda department and the press communication and relationship, strive for the support and help, the health news propaganda work into the whole publicity deployment; Coordinate the news media, around health news propaganda objectives and tasks, and conducting various forms, practical and effective news propaganda activities.

        (9) and constantly improve the ability to deal with the media.

        To make the best use of the media, and objective information, improve their credibility, win-win cooperation. Establish and media communication work mechanism, strengthening and media communication initiative, enthusiasm, improve and the ability to deal with the media, to gain the initiative and discourse. Treat correctly the supervision of public opinion, the timely discovery and solving problems, and improvement of the work. Familiar with and effectively using the Internet and other emerging media.

        (10) improve public relations management ability.

        Change the idea, set up the "full pr" consciousness, will strengthen the public relations management as a health news propaganda work the important content. Strengthen the credit consciousness, image consciousness and communication, and sets up the health department communicate with the public understand bridge of trust. Improve agenda setting ability, through the significant events of the effective disposal, show the health department responsible for honesty, good, open and transparent image, improve health industry's reputation.

        (11) continuously improve the reform and innovation ability.

        Adhere to reform and innovation as a driving force, combined with health work characteristics, promote the content and methods of news propaganda method innovation. Pay attention to improving style, with a lively characters, straightaway language, fresh moving story, enhance health news propaganda affinity and appealing. Enhance awareness of planning combined with health news propaganda work rules, establish and perfect the mechanism of planning, a relatively stable planning team, improve planning ability.

        Fifth, strengthen the health news propaganda work leadership

        Public health administrative department at various levels and medical and health institutions should fully understand well health news propaganda work important and difficult, enhance the sense of responsibility, sense of mission and sense of urgency, the health news propaganda work to put global work important position and strengthen the leadership.

        (12) strengthening health news propaganda work mechanism of system construction. Public health administrative department at various levels and medical and health institutions responsible for comrade is the first person in the news propaganda work, to this unit news propaganda work overall responsibility, responsible for responsible for specific responsible and personally stresses the comrade. To put the health news propaganda work put on the important agenda, carry out special research, and health work with plan, with deployment, with implementation. Build news propaganda work target responsibility system, carry out supervision and inspection, carry out layer upon layer to the effect. Sound a overall responsibility, news propaganda department lead, departments and related management unit effective support health news propaganda work system, perfect the internal and external cooperation, up and down with the working mechanism of linkage, make health news propaganda a engineering, full engineering and sustainable project.

        (13) strengthening health news propaganda work organization construction. Continue to improve the public health administrative department at the provincial level and larger medical and health institutions work news release, vigorously promote class the administrative department of public health and medical institutions, institution of disease prevention and control, health education agencies, health supervision mechanism, blood center (blood stations) work in a news release, actively explore the health administrative departments at the county level and the medical and health institutions create news release system. Staffing administration department for support, establish special centralized administration by the health news publicity work institutions.

        (14) establish perfect health news propaganda work system. Further set up and perfect the news release system, to press spokesman, providers, issued the content, release a way, release program, release and authority to make clear a regulation, realize the news release work regularly, and standardized and institutionalized. Set up and perfect the major theme propaganda, key activities report, incident issued, the key diameter is made, media focus on interviews, public opinion to collect feedback, the untrue information clarification, typical propaganda, risk communication work system and standard, make sure rising news propaganda work.

        (15) strengthen propaganda team construction. Notions of strong, the business is precise, political style is, familiar with the leadership of the overall work as a spokesman. Choice of having both ability and political integrity excellent talents to full health news propaganda work team, create a condition actively introduce professionals. Strengthening health news propaganda team training, conducting various forms of ability training activities, continue to improve the staff, ability and structure. Increase personnel assessment, communication and reward work dynamics, working to build a ZhuanJian combined with high quality health news propaganda team.

        (16) increase health news propaganda the funds investment. According to the health news propaganda work needs, and actively strive for financial support, the health news propaganda work funds included in the budget, guarantee the normal development. Transfer various aspects fully participate in health news propaganda work enthusiasm, strive for the social capital investment health news propaganda work. At the same time, make capital regulation, improving the use benefit of.

        (17) building health news propaganda work network. Constructing the mainstream media and health industry combining traditional media, media and new media comprehensive and health news propaganda work network. Combined with central government on deepening the reform of the cultural system of the overall arrangement, integrated health news publishing quality resources, the competent public health administrative department at various levels of the books, newspapers, periodicals, electronic publications and other health media construction to become health policies, health theory, health the public opinion, health knowledge and health to the spread of culture main position. To adapt to the situation of the development of new media fast, set up the health department of website, expanded web portal service function, make your website to meet the public appeal, condensing industry important platform of power. The "12320" health hotline work into the national public health system, health information system construction, use of the health and social management innovation of public affairs in an important role. Actively explore the modern information communication technology effective use of the form, to standardize the Internet health knowledge spread.

One second ○ on December 26