The state administration of traditional Chinese medicine combined with years of traditional Chinese medical treatment advertising monitoring, sums up the false illegal advertisement of traditional Chinese medical treatment with several major characteristics. For this, the reporter interview with the policies and regulations and supervision long LiuWenWu supervision and everywhere.

Alert false illegal advertisement trap of traditional Chinese medicine

Our correspondent ChenFeiRan

China's traditional Chinese medicine reported

        "Man dysfunction new technology promotion-approached city man function old doctor of traditional Chinese medicine, director of zhang" report appeared in MouBao "health afternoon tea" the column. Health hotline, detailed expert introduction, popular science knowledge and technology to introduce a are many, it seems true and false. With the AD, the reporter found LiuWenWu, and is responsible for the monitoring of traditional Chinese medical treatment of advertising and told reporters he a look, this is a false illegal advertisement.

        Now, as long as a turn on the TV, newspaper, the Internet, dazzling medical advertising will blow on the face and come. And in these ads how many is "genuine", or simply in patients with misleading, this has been people fear. Driven by the interests, some units, individuals (including some medical institutions) rely on advertising revenue solicit business, even basic don't image, do false advertisement misdirect patients, entrap patients. And so the use of "health seminar" kind of column released in disguised form of traditional Chinese medical treatment, illegal ads false propaganda, but also reflects a strong people.

        False illegal medical advertising has been the focus of medical industry for many years, social "cancel medical advertising" growing calls. According to the reporter observation, published in the current media medical advertising majority has false illegal behavior. So what is a false illegal advertisement?

        Illegal advertisement indicates a false advertising

        Illegal advertisement is to point to the violation because advertising actor implementation China advertising law, administrative regulations advertising illegal activity, make the audience's legitimate rights and interests in accordance with the damage and in our civil law standard and assume the floorboard of the legal consequences of advertising.

        False advertising, is refers to the contents of the advertisements is false or misleading is easy, one is to point to the content and advertising products of the commodity or service provided by the actual quality of the discrepancy; Another is refers to may make propaganda target or the influence of the propaganda of commodities produced the real situations of the wrong associations, and affects their purchase decisions advertising products. False advertising behavior in law and not as a performance for as two forms, as is to point to intentionally releasing false advertisements; Not as is advertisement publishers have the obligation that or warnings, and not as.

        LiuWenWu explained, the false medical advertising harm usually far outweigh the illegal advertising, light is a waste of money, heavy then delay illness, and life threatening. False medical advertising content often exaggerate inaccurate and the semantic fuzzy, misleading.

        A few big features of illegal false advertising

        Recently, the state administration of traditional Chinese medicine combined with years of traditional Chinese medical treatment advertising monitoring, sums up the false illegal advertisement of traditional Chinese medical treatment with six characteristics.

        Combined with reporters in the hands of a false illegal advertisement, liu wen Mr Wu said the first is most false advertising are claimed to have treatment for chronic recalcitrant disease, such as cancer, diabetes, psoriasis, vitiligo, high blood pressure, venereal disease, etc.

        The second is like advertising have written "for the present to conquer man function obstacle that a male individual edge tool" this KuaDaXing vocabulary or absolute language.

        The third like advertising have written "curative effect is accurate, rapid, specimen, without any side effects" this propaganda, effective rate in the language, or take the form of sales with prize, promises "invalid refund", "the insurance company insurance".

        The fourth this advertising use of medical research institutions, academic institutions and medical institutions, or experts, doctors, patients's name and image as evidence. As the advertising such health specialists to lecture, the way such as propaganda, and published by the institution specific address and contact way false illegal advertisement is one of the characteristics. In addition, there is also a feature is to liberation army, the armed police force issued in the name of medical institutions advertising.

        Liu wen Mr Wu said the false illegal advertisement basically is to use the common people sick in hospital TouYi, fear a take medicine do surgery psychological, all kinds of illegal drugs and therapies propaganda, one-sided exaggerated drugs and treatment effect. Especially for some difficulty miscellaneous disease, chronic diseases, etc. Patients were already eat a lot of medicine, try many methods for drug and treatment effect of ning believe its to have the letter without, namely after use invalid early also have thought preparation, most don't want and outlaws endless for "view". Is caught the kind of mental patients, and some people in the "health seminar" to preach drug or treatment outcomes.

        And some medical advertising use common people on the army, armed police trust, often use liberation army or police released under the banner of medical institutions medical advertising. On January 1, 2007 the promulgation of the medical advertising to manage the way "(hereinafter referred to as" method ") special provisions, and shall not use the PLA and armed forces issued in the name of the medical advertising. Liu wen Mr Wu said that always USES people's liberation army (PLA) and armed forces issued in the name of medical advertising are illegal advertisement.

        Since on November 1, 2006, the state press and publication administration has also banned released newspapers include acuteness wet wart, syphilis, gonorrhea, soft chancre diseases, such as psoriasis (psoriasis), AIDS, cancer (malignant tumor), epilepsy, hepatitis b, vitiligo, lupus erythematosus and the treatment of diseases such as advertising and painless abortions advertising.

        The consultation will harm in advance to lowest

        "Method" regulation, medical institutions must obtain medical advertising released before the provincial public health administrative department or the administrative department of traditional Chinese medicines "medical advertisement examination certificate, and medical institutions shall not be issued in the name internal department medical advertising. The medical institutions also shall not publish the medical advertising. Especially, it is worth noting, "method" emphasizes the finished product sample medical advertising the review, this means that medical advertising originality also included in the supervision, from the formulation of regulations except illegal eliminated space. "Method" while also provides, the medical institution shall be released when medical advertising marked the first name and the medical advertisement examination certificate number.

        LiuWenWu Suggestions, common people in the face of traditional Chinese medical treatment when advertising to rational treatment. First should be noted that advertising if there is the medical advertisement examination certificate number. These written instructions to a subordinate to the local provincial public health administrative department or the administrative department of traditional Chinese medicines inquires the, if for medical institutions have cast doubt on itself, also can check. In addition, understand the state administration of traditional Chinese medicine summed up the six characteristics also can effectively identify and false illegal advertisement of traditional Chinese medical treatment.

        Liu wen Mr Wu said in recent years the people see advertisements consult more and more, this is a good sign that common people's awareness are increasing. Actually if true have new therapies, normal hospital will actively introduce, people can also go to normal hospital consulting.

        In addition to remind people, health regulations, organization yizhen activities, to free clinic in at or above the county level public health administrative departments for the record, when the record must provide relevant materials. So if a suspicious yizhen activities can also be to related department consultation, avoid illegal elements in the name of the free clinic in illegal medical practice, cheat, the masses, fraud, money, damage the interests of the people.

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        January 1, 2007 the implementation of the medical advertising management method "is by the state administration of industry and commerce and the ministry revised, and in 2006 November 10, no. 26 in department (bureau) long to form announced.

        And 1993 of "medical advertising management method" contrast, have the following special attention is worth the people.

        "Method" regulation, medical institutions must obtain medical advertising released before the provincial public health administrative department or the administrative department of traditional Chinese medicines "medical advertisement examination certificate, and medical institutions shall not be issued in the name internal department medical advertising. The medical institutions also shall not publish the medical advertising. While also provides, a medical institution shall be released when medical advertising its first name and the standard of the medical advertisement examination certificate number.

        "Method" clear medical advertising content is limited to the medical institution, the name of the first medical institutions address, ownership form and medical institutions category, medical subjects, ChuangWeiShu, accepts time, contact telephone of eight content. The main content must also and the "practice license of medical institution or the copy of the specified content to agree. And 2007 years before the "medical advertising management method", compared to the original methods has canceled in medical advertising can be released from doctors about the name, title of technology, service marks, diagnosis and treatment methods, etc., which is especially need people to pay attention to.

        "Method" banned medical institutions use news form, medical information service class project section (field) issued orders issued in disguised form or medical advertising. The medical institution's personal interviews, special reports and publicity content, can appear medical institution name, but may not appear about medical institutions such as the address, contact medical advertising content, not the same media in the same amount of time or space release the medical institutions of the AD.

        "Method" stressed that medical advertising form shall not contain the following eight kinds of state: involved medical technology, diagnosis and treatment methods, disease name, drug; Guarantee a cure or implied guarantee a cure; Propaganda cure rate, efficient and the effect of diagnosis and treatment; Obscene, superstitions, fantastic; Knocking others down; Use of patients and health personnel, medical education scientific research institution and personnel and other social clubs, the name of the organization, image of proof; Use the PLA and armed forces name; Laws and regulations prohibited other content.