Chinese medicine scientific should multimedia begin

HeQingHu Hunan university of traditional Chinese medicine

China's traditional Chinese medicine reported

        As the Chinese culture of TCM culture is an important content of, is the traditional Chinese medicine theory foundation and the core value of the important content, its form is a matrix of traditional Chinese medicine, traditional Chinese medicine is the carrier of inheritance. Chinese medicine scientific propaganda for the purpose is to let the people feel, cognitive, application and benefit from Chinese medicine. Traditional Chinese medicine is complete and unique knowledge system, covering the prevention and treatment of rehabilitation, health care, health care, and each link, with simple and characteristics of life, people can know and, with benefit. This to save, use of limited health resources, alleviate the current populace to see a doctor, the difficult your phenomenon, has an extremely important role.

        To carry out in-depth Chinese medicine popular science and culture construction, must for social force, immediate action, insist for a long time, scientific advance. Here is an all-round, many forms, multimedia widely developing traditional Chinese medicine science popularization and the cultural construction of the superficial suggestion and talk about personal idea.

        Development on teenagers influential culture of TCM products

        In order to make the popularity of the propaganda effect and maximize efficiency, Chinese medicine scientific should grab from baby. Because the child's interest, shaping the child's concept of value, to change much more easily than adults. Teenager groups should be the culture of TCM, science popularization of one of the major object. According to the characteristics of thought of the youth group, innovation form, the development of the influential culture of TCM products.

        For young children and elementary school students) knowledge of TCM "embedded". In children, elementary school teaching material contents, join the culture of TCM knowledge. In the "Chinese culture classic reading activities" in traditional Chinese medicine into classic. According to know, changsha education group in its cradle Nobel Prize for the country "15", the "eleventh five-year plan" of the ministry of education subject teaching material of the existing research children involved.

        Design some high level in the promotion of the Chinese medicine advertisement and product advertising. Visual image to the child the influence is huge, many children can easily reciting plenty of television AD copy. Therefore, the relevant departments can design make some high level in the promotion of the Chinese medicine advertisement and product advertising, that we not only know that the next generation of tylenol and "white and black", also know bolus of 6 flavour glutinous rehmannia and cold-induced febride; Make them not only to "knowledge to change destiny" such public welfare advertisement phrase is familiar, also know to "not for good, and for that;" is not only a the ancients career orientation, also can be the noble people choice.

        The national youth organization knowledge of TCM TV grand prix. The program can greatly enhance our understanding of traditional Chinese medicine and trust, and make a group of children's audience heart in the future the idea of initiation study traditional Chinese medicine.

        Publishing a batch of rich knowledge, interest of cartoons and animation products. To the comic, animation form publicity, most children can accept. To organize forces, creating such as "monkey", "zheng he's voyage" have higher ratings of the knowledge of TCM or character animation.

        To strengthen the construction of hospital culture of Chinese medicine

        Our country has more than 3000 in traditional Chinese medicine hospital, at all levels of Chinese medicine hospital is traditional Chinese medicine health activities of the main places responsibility, TCM culture and become the main force of science popularization. The state administration of traditional Chinese medicine in 2007 and the traditional Chinese medicine hospital on strengthening the construction of TCM culture guidance "in clearly put, traditional Chinese medicine hospital to through the value and behaviour, environmental image of construction, fully embodies the culture of TCM characteristic, make people from value concept, medical mode, service attitude, diagnosis and treatment and to feel unique environment of service of Chinese medicine. At present, the traditional Chinese medicine hospital of TCM culture construction has become a hot topic, relevant departments at all levels should strengthen the this attention and support, Chinese medicine hospital to develop ideas, innovation form, traditional Chinese medicine hospital to fight a spread of carrying forward the culture of TCM main position. Such as traditional Chinese medicine hospital of TCM culture construction of environmental image, from the architecture, interior, environment, diagnosis and treatment of image recognition, make full use of the courtyard, waiting hall, corridor, the area, the clinic and other regions, fully display the culture of TCM, in the form of partial strong cultural atmosphere of Chinese medicine. But through the theme activities, graphic objects and so on many kinds of the carrier and the various forms, make full use of the hospital billboards, wall newspaper, exhibition stand, rooms, video system, and shew brands such as all kinds of facilities, from the origin of the medicine, the elementary knowledge, characteristic therapy, the health care methods, introduced by the famous doctors, medical guidelines and so on, widely publicized the culture of TCM. To take the masses read, understand, popular form, actively carry out to the masses, as the object of TCM culture promotion activity.

        TCM culture propaganda in the primary focus

        The development of traditional Chinese medicine is the fertile soil, farmers is the strongest supporters of TCM culture, to keep pace with The Times, the rural Chinese medicine scientific propaganda. Such as organization compilation "rural Chinese medicine promotion course", improve the rural Chinese medicine practitioners working level, and improve the status of Chinese medicine in the farmer mind, this is the largest propaganda in Chinese medicine. In some rural like to use radio in the form of mission, compilation of the organization of the rural the knowledge of TCM GuangBoGao ", rich radio content, and to make NongMinXue be used effectively. Traditional Chinese medicine colleges and universities conscientiously organizing college students' "a program under which officials" activities, the culture of TCM, science popularization of traditional Chinese medicine to be college students' "a program under which officials activity main content, form to innovation, with leaflets, knowledge special issue, lectures, crosstalk, allegro, civic programs for farmers in the form of popular culture of TCM and science popularization.

        In the ministry of the latest national medical network planning system, the community health service will assume a larger historical mission. In 2009 the national health work conference planning and within three years the new or upgrading 3700 community health service center and 11000 community health service station, the central support undeveloped areas 2400 community health service center construction, basic realizing urban community health services covering all. The culture of TCM, popular science mission to seize the opportunity, through the community health institutions, strengthen community of TCM culture propaganda dynamics. Such as: make full use of community wall newspaper and window propaganda form, strengthen preserve one's health, health care knowledge education of Chinese medicine. Can organize forces compilation published "the community BanBao knowledge of Chinese medicine re". Form a community XuanJiangTuan, long-term Chinese medicine free clinics and popular science mission in.

        On network propaganda

        In the age of Internet, the culture of TCM, science popularization should attach importance to the network position. Such as: to establish a professional website of TCM culture construction. By the state administration of traditional Chinese medicine authority direct construction, condensed experts strength, built with the information, the highest level professional web, form the strength of the propaganda of TCM culture network effects. Establish Chinese medicine scientific professional website. By the state administration of traditional Chinese medicine authority direct construction, committed to the creation of the popular science works, propaganda, and carry out the creation of Chinese medicine scientific research, attract more experts to join in the creation of Chinese medicine scientific work.

        Other forms of propaganda

        Encourage private financing filming such as "dae jang geum" to carry forward the culture of TCM, have a profound impact TV shows, to select subjects, in-depth creation. A good TV series on the influence of the industry of Chinese medicine sometimes is immense.

        GuoYi JiangShiTuan established. With reference to the super female voice of hunan satellite TV and reality shows market operation mode, the national JiangShiTuan (tecoda members, and compete for the final out. Games can be compiled into up notes popular science books published, video material can again transcribes CD game video public offering.

        Famous people) inspirational the picture and in the classroom and the school posted other public places, in Chinese medicine colleges and universities for students in Chinese medicine culture education to the firm confidence in study.

        ) the knowledge of TCM calendar, calendar, etc, the use of some of the objects used public, will the culture of TCM science popularization penetration in invisible.

        In short, the thorough lasting to develop the Chinese medicine scientific propaganda demands that we strengthen the traditional Chinese medicine and the people's close contact, vigorously promote Chinese medicine scientific into the community, and into the countryside, into the family. To different ages and different work environment, people of different ways of life, and carry out the content practical, all-round, many forms, multimedia science popularization.