Science and technology journal: we use heavy blow medicine to false advertisement

Vin Wang Shuwei

Release date: 2013-08-13

Source: journal of science and technology

        Recently, the state food and drug supervision administration announced 10 serious illegal drug ads, those attending the function of advertisement and propaganda, and the applicable scope beyond the content of the food and drug regulatory approval, cheat and mislead consumers seriously. In national food administration of drug safety supervision and inspection, found that "relaxes the muscles loose pill" and other 10 kinds of drug approval without approval or tamper with the AD content to advertising in the media, illegal if the circumstances are serious, the publicity function of attending, scope of application is beyond the content of the food and drug regulatory approval, and contain no scientifically said efficacy of assertion and false content such as guarantee.

        Medicine is related to the health of the people's livelihood. Some drugs patients with suppliers in order to obtain recognition, increase sales, at false exaggerating the function and effect of drugs, it is not only cheating consumers of, also can bring negative effect to the treatment of patients with, and even affect the normal treatment of the disease.

        State food and drug supervision administration early on drug advertising legislation, and a set of strict examination management system. Yet, false advertising, newspapers and television, this cannot but speak our regulatory channels there is a problem. Subjectively, created the false advertisement is medical providers and they are responsible. But false advertising media must also bear some responsibility. Because some of the media in order to get advertising revenue, the false advertisements turn a blind eye, a photocopy of the original audit only see, or ignore ads in exaggerated, hastily to them false advertisement, this is false advertising into the market, entrap consumer.

        For a long time, often false advertisement "sneak into" our lives, cheat and mislead consumers seriously. When regulators found that false, exaggerated the medicine have been used by patients. Medical providers are sporadic patients often thinks to buy drugs, few people to come forward. Authorities even dealt with false advertising behavior, but also is to give a fine processing. And this kind of have to pay the cost of processing way, far less than the benefits of false advertisement. So, counterfeiting ShouJiaZhe increasingly bold, desperate to do false advertisement has gained huge gains.

        Therefore, for making false advertising drug suppliers, must be punished severely. Now that said the drug to reach the advertisement effect, should be carried out in accordance with the counterfeit drugs treatment. For false advertising media, must be seriously dealt with are serious shall be revoked, lose bad press release information platform.

        On this important things related to the health of the people's livelihood, must use remedies, increase the intensity of punishment for illegal phenomenon, increase the punishment for drug suppliers and false advertising media spending costs, can contain false advertising of the situation.