Inside publish small advertising "chip" correct pharmaceutical industry need to "fix"

Sep 04, 2013

Source: People's Daily online - health channel

        Month's Beijing on September 4 (yuan, Zhao Jinghan) in Beijing cancer hospital, a group of people who mysteriously distributed in a variety of small advertising claims have magical effect of antitumor drug, deceive patients. There is no lack of among them some of the big pharmaceutical companies are also use this form to play "ball", correction pharmaceutical is a practitioner.

        On August 26, reporters at the Chinese academy of medical sciences cancer hospital waiting area see, several men are waiting to the patient and family to send out a free newspaper. They were, and they don't communicate with people waiting, will only newspaper to force to the waiting man's hands. In the waiting area on the ground, stool, everywhere can see being discarded waste newspaper. Only when the nurse scold a way: "don't send here!" They will only stop "out".

        Reporter discovery, the newspaper was printed with the words "revised pharmaceutical ˙ anti-cancer express". Read carefully, reporter saw significant position at the bottom of the header, the newspaper sponsored by the correction pharmaceutical group, for the continuity of internal information publications, printing permit for JN05-06, all content for a campaign called prescription drug compound evergreen capsule. That is to say, the so-called newspaper, is a typical "small ads".

        For correction of pharmaceutical this "small advertisement" is how to sneak into the tumor hospital, the hospital a security guard tells a reporter, they have and the small ads "fight" for many years, are not allowed to send out workers into the hospital, but the person that send out often with an advertisement for a small clothes or carry-on bag inside, the guard can be difficult to find. The liquidity is very big, after entering the hospital often mixed among patients and their families. The security guard has said that they found in hospital after send out of small advertising staff, will promptly advise from its, and remind the patient and family members do not want credulous, lest be deceived. But if you want to completely remove small advertising, need to industrial and commercial departments such as law enforcement, cut off the spread of small ads from the source.

        Correction of pharmaceutical if the flash's alleged use of internal publication for advertising products? The reporter understands, the continuity of internal information publications issued phenomenon common occurance. The relevant person in charge of general administration of press and publication, said some internal issue newspapers, such as internal reference journals, information, break through the issue within a specified range limit, continuity and some authenticity internal qingmingshanghetu publications in violation of the work only for this unit to guide the system in the industry, exchange of information management, through various forms public issuance in society.

        Authenticity continuity within the qingmingshanghetu publications must be in accordance with the relevant provisions of the state, timely apply for "printing permit", and strictly limit in this system the unit internal communication in the industry, shall not collect fees, not advertising, shall not be issued on the social public order, shall not engage in any other business activities. Without approval, no unit or individual shall not, without approval, newspaper publishing internal issue authenticity and continuity of internal qingmingshanghetu publications, printing unit may undertake publishing license, "printing permit" or not provide expired publishing license, "printing permit" publications printing business. It seems that correction pharmaceutical advertising propaganda, in this way does need to correct it.