Office of the national health and family planning commission about print and distribute "health China - universal health literacy promotion activities plan (2013-2016)," the notice

The national health and family planning commission of the People's Republic of China

The 2013-11-05

Countries who do publicity letter (2013) no. 355

Provinces, autonomous regions and municipalities directly under the central government health bureaus (health and family planning commission), the xinjiang production and construction corps health, Chinese centre for health education, health, the newspaper, people's medical publishing house, China's propaganda and education center, China's newspaper, the population culture development center, the population of China publishing house:

For the practice of the party's mass line, the implementation of the deepening reform of health promotion work, meet the growing health needs of the masses, across the country to form the scale effect of health education and health promotion and brand effect, promoting health promotion of scientific development, according to the committee of the party group on the requirements to carry out the "serve the people health action", by commission decided to nationwide "health promotion activities - universal health literacy", the first period is 3 years. Will activity plan now printed and distributed to you, please comply with them.

General office of national health and family planning commission

On October 31, 2013

The health of China council for the promotion of line - universal health literacy

Activity plan (2013-2016)

For the practice of the party's mass line, the implementation of the deepening reform of health promotion work tasks, effectively raise the health level of the masses, the national health and family planning commission decided to across the country to carry out the "health promotion activities - universal health literacy" (hereinafter referred to as activity).

A, the purpose of the activity

(a) to meet the growing health needs of the masses, from the perspective of the solve those outstanding problems that the masses feel strongly about, spread health knowledge, guide sets up the health concepts, establish healthy behavior, improve the health literacy level.

(2) to explore the government leading, departments, and the whole society to participate in health promotion model, fully mobilizing all social forces to concern, support and participate in health education and health promotion.

(3) set up the consciousness of health promotion, across the country to form the scale effect of health education and health promotion and brand effect, promoting scientific development of health promotion work.

Second, the time and theme

Activity first cycle for the September 2013 to August 2016. Every year to choose a serious public health problems that threaten people's health as the theme, around the topic to carry out health promotion and popular science propaganda activities. Activity theme for rational drug use in 2013.

Third, the main content

(a) at the national level.

1. The activity plan. According to the theme of the event, each year to the provinces (autonomous regions and municipalities) the work plan, ensure that focus throughout time, focus on promote thematic education activity, formed historically.

2. To develop health education core material and dissemination of information. In view of the misunderstanding and problems of the public, organize experts to develop health education on the subject, the core information and interpretation, standardization of health to preach courseware. On the basis of core information development posters, posters, public service ads, q&a manual transmission material series, used for around, agencies to carry out related activities.

3. Hold a kick-off meeting for education campaign and demonstration activities. A kick-off meeting for annual theme publicity and education activities, activities such as organization expert tour, SMS intervention, provide demonstration activities around.

4. Make full use of mass media and emerging media publicity and education. In the major media broadcast programmes and columns; Organize media communication and training, increase publicity media, knowledge and ability; Through activities such as organization selection "angel health communication" incentive media reporters.

5. Supervise and guide. For monitoring and evaluation activities to carry out the situation around. Timely summary around the practice and experience of effective communication, the whole country. To carry out the outstanding units, individuals and the selection and recognition.

(2) at the provincial level.

1. Make the activity plan. According to this plan, formulate local each annual work plan and the theme of the activities.

2. Cooperate with national activities. Around by commission will be part of the province to carry out the demonstration activities, to actively cooperate with, in the region to carry out the activities.

3. Carry out various forms of publicity and education activities. To work closely with other departments, to activity and the central subsidies for local health literacy promotion action project, the national basic public health services in health and education projects the key work effectively combine, experts into the organs, schools, enterprises, community voluntary counseling, health communication materials and health kit, a grassroots health XuanJiangDui and other forms of publicity and education activities.

4. Make full use of media publicity. Should actively strive for the department in charge of publicity and news media support, make full use of television, radio, newspaper, network, traditional media and new media such as text messaging on mobile phones for health education of the core information publicity, to carry out activities in-depth reports, ready to guide public opinion.

5. To sum up the experiences of promoting effective and practice. To seriously review activities to carry out the effective methods and experiences in this region, timely submit the national office of the event, in order to promote the national communication.

Fourth, organization and management

(a) at the national level. National health and family planning commission is event organizers, according to different themes each year invited related departments jointly hosted. By the China centre for health education, people's medical publishing house, China's population education center, the population of China publishing house committee and contact directly under the unit and national activities such as start the province to undertake together. The establishment of "health China - universal health literacy promotion activities" office, led by national sanitation XuanChuanSi state family planning commission is responsible for the organization and coordination.

(2) at the provincial level. The provinces, autonomous regions and municipalities directly under the office to set up provincial family planning administrative department of public health activities, responsible for the development of the relevant activities in this region.

Five, the work requirements

(a) the family planning administrative department of public health at all levels should be fully aware of the significance of activities, strengthen organizational leadership, the activity as the annual key work, arrange special funds, send someone who's in charge, to develop regional activity plan, set up a technical expert group, promote the activities carried out in-depth. Widely mobilize social participation, assessment and evaluation of activities, from national to local, from government to the whole society, the national a chess game, speak out, produce good social benefits.

(2) please provincial family planning administrative department of public health on 22 November 2013 provincial office contact list, activities plan submitted by commission. Since December 15, 2013, 15 a month to by commission submitted to the provincial (autonomous regions and municipalities) the progress of the activities, after the annual activities, submit the work summary.

Touch people: Chen Guoyong, Xia Jing

Contact phone: 010-68791549, 010-68792873

E-mail address: jkzgx2013@163.com