Boring said ancient medical advertisements 
 
 
China's traditional Chinese medicine to 

        Billboard advertisements in China for thousands of years, the pharmaceutical advertising rise quite early, song dynasty when it has become a common phenomenon. 
 
        Signboard signboard which large billboard. As depicted in a painting "on the qingming festival is cheng zhao home, the door was erected above the eaves of cloth shop sign, is introduced in the various heal magic pill powder paste. Southern song dynasty physician Wang Jixian, handed a efficacious folk prescription, called "black tiger". So he had to "black tiger wang" as a signboard, famous. Bian city in the city have a specialize in the lee family medicine, spreading of hernia medicine because patients less, then please list of print a head MuNiu as a signboard, results QiuYaoZhe an endless stream. 
 
        Such as the southern song linan yan a celebrity effect, sitting on the judgment seat and small opening of shahe, practicing medicine treating diarrhea, the patient is not much. A just catch one from diarrhea, consummating the call into the palace. After a cured the emperor yan dysentery, emperor exultation, given its official defence, and he gave to gold mortar spot. "Gold so severe a pestle mortar yan defence" signboard, very famous from then on. And a doctor of department of gynaecology Chen Yi because cured extract epurated from Zhao Gou princess, extract epurated from reward command luo fan. Chen later spread all over zhejiang, son heirloom command luo fan nature can't separation, so future generations will stand in front of their a wooden pick fan, "big fan Chen" in zhejiang province and long stretches for hundreds of years. 
 
        Stick couplets some drugstore "I wish all men health, what I only poor", reveal their offers for our people. "I wish the world people without the disease, what medicine dust" has the same effect, is with the aid of fewest words to shorten the emotion distance between drugstore and customers. 
 
        Suspension model such as "practise medicine" is a sign of pharmacies, clinics, river's lake to walk some practitioners with gourds, as practice "and". Some pharmacies still hanging "fish" (carved out of stone or wood fish cover) as a symbol, because fish day and night, always open eyes, operator means that the shahe to hang them day and night to serve patients. 
 
        Word-of-mouth such technique among the alleys mountebank, they a hand bell, a sign in one hand and flow in folk medicine. Some practitioners may even hold ferula, for oral propaganda, immodestly called "MaiZui" card shark. (魏咏柏)
 
 
 
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