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To xizhimen south street, xicheng district building to the British garden route

L airport line 1

Take the airport shuttle from the airport, the dongzhimen station transfer to metro line 2 to xizhimen direction and get off at xizhimen station, from C outbound, go straight to the east 100 meters on the right side to xizhimen south street, north to walk to the t-junction namely to the British garden 1 floor downstairs.

L airport line 2

From the capital airport take airport bus to xidan, get off at no.22, take a taxi to xizhimen south street English garden 1 floor.

L bus subway near:

106 bus GuanYuan: 107 road, express way

Bus: xizhimen south road 387, 44 road, inner ring 800, 816 road, inner ring 820, 845 road

Che zhuang: subway line two

Xizhimen subway: metro line 2

Buses and attempts: 107 road, 118 road, 701 road

Buses and north zhuang: 209 road, 375 road, 392 road

 

Ancient Chinese medicine recruit and flag wine

2014年05月22日

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Ancient Chinese medicine recruit and flag "wine" 
 
 
Zhang Xiaoxia Li LAN Shandong university of Chinese medicine 
 
 
China's traditional Chinese medicine to 

 

 

        Guise, formerly known as "WangZi", also called "recruit flag", is hanging in front of the store, simplicity, clear markers, the purpose is to let people know what they sell goods or services, in the form of content. 
 
        Cover the origin of the s has been lost, it is said that its origin is mainly related to climate. Cold winter in the north, where the shops have neither now display window, doors and Windows and not available for Mosaic glass, the cold can only be closed Windows, even on cotton curtain, customers don't know the store outside the management content, merchants to drum up business and hang up in front of the door as cover for business logo. In the qing qing Xu Ke tares class notes, agribusiness class, shop sign, "said:" there are words and the plot, more have no words, no plot, straight of the content at the door outside, or with pictographic instead of to can't read more also. Such as selling broken hung a pot of wine, sell carbon carbon suspension a, the noodle shop is suspended note, the fish is suspended wooden fish, common so-called cover is also." 
 
        With cover to attract customers, the origin of early. The spring and autumn period and the warring states period, the state of song a liquor vendors, follow armies princes, put a flag hung up, all directions of drinkers have submitted to, thus to attract more business. Was the famous thinker han fei to the record in the Han Feizi reserves, said right, there are "very beautiful poets have sell broken... wine, hanging high signs" at such a time. Visible, the spring and autumn period has useful flag under the guise of "wine flag". 
 
        Vendors can sit jia in the market, also can be a lane hong merchants. While practicing medicine is a special kind of business activities, also can be in the countryside wild wander in ridge square medicine medicine, also can set up a fixed place in residential street sitting on the judgment seat visits. So, in order to buy medicine for ministry QiHuang practicing medicine industry, also reflect their own industry characteristics, each has its's guise. 
 
        The physical and 
 
        I.e., according to the practical objects directly as the nature of the industry or recruit and form of traditional stores, what is selling goods, hang what goods, some part of the goods is too big with the goods instead. This cover, particularly suited to attract customers of handwriting, the biggest characteristic is infinite good visual effect and the form change, so the recognition is the strongest. 
 
        Chinese medicine is the vegetation, beast, stone, but the majority with vegetation type, so the ancient call Chinese traditional medicine "materia medica". So, some of shahe symbol with a bunch of herbs hay hanging in front of the door as the centers, and the direct hanging shell, antlers, tiger and other rare medicinal herbs as a cover, to reveal the style, and has played a dramatic publicity. Song Yuanshi henan luoyang doctor first suspension shell as a recruit in the door and identity. Yuan? Meng Hanqing "magic forty percent fit," cloud: "(Gao Shanyun) into the city, I have asked people to, the somebody else (sai luo doctor) first cover with a turtle... in front of the door and there was a stone (stone roller) ship." Qing Xia Renhu in the old Beijing suo ji · ShiSi "wrote:" old all door ShiSi is to pay attention to advertising, very naive ears... LeiWanChun antler glue, hanging on the door big antlers... all is remarkable. If he be knife cut shop Wang Mazi, eye of shahe of ma yinglong is turned to follow, each more than dozens of words, said to each other, as Beijing Jue dispute." Although qing think these cover "naive", but these vivid physical cover can be aroused people's widespread attention, should the advertising effect is very obvious. 
 
        River lake top and use animals in midlothian, snake 9, mass selling drugs. "Records:" lay solid state (now about gansu province) in the people to get goods snake medicine industry." Snake people to sell, is often the snake wound medicine of special effects. Shanghai believe that snake gall bright eye, snake skin to raise colour, serpent, so often find vendors selling snake. Have designed take snake gall, also has bought the whole bubble wine. Merchants live snake hands bound, is his bluff.
 
 
 
The original link:
http://www.cntcmvideo.com/zgzyyb/html/2014-05/21/content_85829.htm