The charlatans and text 
 
 
Zhang Xiaoxia Li LAN Shandong university of Chinese medicine 
 
 
China's traditional Chinese medicine to 

        More words and write a word or words, content is associated with the variety of stores management; Its shapes, rectangle, square, zigzag and irregular shape etc. Although words and is thought to be the original form of banner advertising, but compared with the brand advertising, there is a big difference to the: one is the general mature brand advertising, either horizontal, vertical, or to the signs, are according to the wall, door, column or counter and the door on, position is relatively fixed, while the text and location is not so fixed; From the text, text and is expressed in words or double word business nature or category, and mature brand advertising not only alphanumeric is numerous, symmetrical suspension, and also to show the name of the shop more the text or size. 
 
        Mountebank, walk the quartet, because of its inconvenience to barter goods to drum up business, carrying ads with text of cloth or paper label. "Volume 3" universal skill party: "someone worthy of year goods hernia, shoulder responsibility" I "2 words, thought for, Japanese goods thousands. More than a GuoYi of gold, a good test." This text and hung over his shoulders, used in among the crowd, flows through the streets to sell medicine, light is not only easy to do, but also simple and clear to tell the world - I service for you, new and compelling; In addition, combined with effective to drugs, so can sell thousands of text, with minimum advertising, won the excellent advertising effectiveness. 
 
        Southern song linan strict one, sitting on the judgment seat and open of shahe, practicing medicine treating dysentery, few patients. A just catch one from diarrhea, consummating the call into the palace. After a cured the emperor yan dysentery, emperor exultation, given its officer for defense, and he gave to gold mortar spot. So severe a type "gold mortar strict defense" text and, from the famous. Qing dynasty Beijing deliver recruit reel, use plate to recruit more. According to the load: "old admission, multi-purpose midwife, commonly known as" grandma ". This generation is also one of the professional, for the society in front of the suspension has a cover, the plank of about half a foot high, side down to the swift, side JiXi grandma, beneath one's closed washing, also compose a red cloth strip under the wood." Also some diameter on the're writing with the words "a surname", hung on the door first. 
 
        Cover a lot of more phyletic, in addition to the previous phase of the introduction of physical objects, and signs, there are some strange. Jinan qian zhi hall drugstore door, hung a cow hipbone in midlothian, legend has it that a big old owner of the shop, turned out to be a beggar, begging the cow hipbone is when he's begging for beating the howling of the props. After success stories, he does not forget the rough time, with the cows hipbone as cover. Jinan kai shing street nine crane gelatin gelatin industry is old, zhuang shop in front of the perennial hung nine crane word lamp, after nine lamp light together, fly fly up; In the sky fly xuan, very spectacular. 
 
        Cover is based on promoting the sale of goods needs and the needs of the social reality. As long as customers see cover to know its meaning, can boldly stepped into store. Cover advertising form clear, beautiful, strange shape is very impressive, can achieve the purpose of the convenience of our customers, to drum up business.
 
 
 
The original link: http://www.cntcmvideo.com/zgzyyb/html/2014-06/11/content_86847.htm