Banners for Chinese pharmacy 
 
 
Zhang Xiaoxia Li LAN Shandong university of Chinese medicine 
 
 
China's traditional Chinese medicine to 

        Trademark, also called "plaque", "horizontal", "plaque" the shop, was originally a drape, no words inscribed on the cloth curtain shop name later, and then replace the drape with wood, a common all kinds of brand today. 
 
        Banners that is placed in the store front above or shop is at the top of the horizontal plaque, mainly used for the said name or the name of the shop. Banners with its gorgeous appearance the emergence of large stores and appear new things, the store in order to show luxurious and magnificent, tend to choose good wood, make and store facade qi long MenBian, hanging in the shop, MenBian often painted grave scarlet, with gold inscribed size and name of the shop. This kind of MenBian is much by make skillful craftsman, the famous inscription, also say the shop. 
 
        Old "LeRenTang" pharmacy of plaque, is the most representative: banners for southern MenBian LiuTi "beiping points", MenBian as "home" as Beijing, with a plaque on both sides respectively by secret "spirit", and "Joan algal pay cut", "pill powder paste", "ginseng pilose antler. Formal name plaque "LeRenTang", hung in the front counter, old powerful ou's words with a gift, is particularly captivating. 
 
        Before the song dynasty, the stores are usually called mark, there is nothing more special meaning. The qingming festival on the painting "in the home, use for shop more than the famous products handled by name or as a store, such as clear there is a" paint the lius sink wingceltis neem sweet ", "Yang's should be", "zhao cheng", "art" of shennong, etc. "Tokyo recorded, wei menghua, three horse street, north the medicine shop" to the medicine shop and its specialty recorded cloud: "Ma Hangbei go, is a small line, floor, big bone mass of shahe, reach is old FengQiu door, two lines of gold purple medical officer of shahe, such as Paul durkin hook, cao cao, sheng yuan, landscape the lees, tongue throat medicine; defense, silver stone fish, class child, family card shark, parker medical pediatrics; big shoes home, maternity." 
 
        During the Ming and qing dynasties, the store began to promote Confucian "take profit" business ideas, at this time the signs are no longer is the monotonous surname, the name of the commodity or the name of the neighborhood of store brand, but contains a rich cultural content. Such as Ming wanli period of shahe "qian zhi tong" name, taking the medicine from the store. The drug mesh load: "stolen Gu Shiyou qian zhi, the garden.empress give all over the world, and the comfort Yu Xinshi ear." 
 
        Therefore, the businessman to name signs are very attention, especially in pharmacy to name more fastidious. Qing dynasty hankou zhuzhi poems as basic data, 34 first cloud: "glass eight night lights bright, pharmacy all by pavement. Street, also known as" noble life "brand of half borrow name." Store owner to attract customers, also know that "the analects of Confucius" harmony also, "Confucius said," you know (the) water, benevolent leshan. When we moved, how static. Knower, noble life "this passage, with the" mountain "as the name, written in the book of the trademark, showed that" benevolent leshan ", "shou", as our shop sell medicines to illnesses, live, and life. 
 
        In addition, some famous apothecary's also like to use the name of a founder as signs, such as leaf kaitai pill, LeiYun on pharmacy, etc., these brand names, marks the shop long history tradition and excellent product quality. 
 
        There are also special common name, but the effect to imagine. Such as hankou three yuan dian lake area after a herbal medicine store, "the sign said, 'he'. The more cover from cure rate of" (" hankou, zhuzhi poems as basic data DiYiWuJiu first, "the original note). 
 
        Some doctors for provoking the eyes and ears, on signs and often have a surprise. Southern song dynasty physician Wang Jixian handed has a home remedy, named "black tiger very efficacious, his record this as the" black tiger wang "as a store, on brand, famous (" Tokyo recorded wei menghua").
 
 
 
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