The ancient Chinese medicine hawking sound advertising 
 
 
Zhang Xiaoxia Li LAN Shandong university of Chinese medicine 
 
 
China's traditional Chinese medicine to 

        Sound advertising is to the Chinese ancient society three basic ads form - hawking, singing, sound. Hawking is one of the earliest human form of advertising, chanting and audio ads from its development direction. 
 
        Hawking is Shouting, elegant title is "ShiSheng", refers to the vendors in the sale of products as easy to use words and special tone, Shouting loudly to attract customers. Is the most primitive, the simplest and still the most common forms of advertising, the so-called "what?". 
 
        Can say, with Commodity Exchange, have to sell advertising. In qu yuan's jiu ge "teacher looked at the boss, chang and general? Drum lift up their voice, He Xi" after the sentence, mean little fuck when he was not developed, was the inheritance of the butcher, the meat with a knife when patting RouAn voice, the voice singing, in order to attract the attention of Zhou Wenwang. 
 
        In order to more people attention, in the bustling market, of small dealers also often cries calls to customers. Northern song dynasty BianLiang, "YuJie state before the bridge to the south, while the sell medicine and diet, Yin is the best end" (" Tokyo wei menghua record, god knows all the people in the market, "). Hangzhou lunar southern song dynasty, "the mill lane hawking rhizoma atractylodis, the thread jujube". Song dynasty Zhang Gao documented case of selling advertising effect of legend: a love princess bei with cough, evening not mei, floating face such as disk. Alternated see more apprehensive of the urgent letter to the physician li defense: "if three days without work, be over." Lee has been first used for medicine, this skill is poor, as opposed to a wife to cry. Suddenly heard outside call cloud: sell "cough medicine is a post, eat sleeping tonight!" Make people buy medicine ten li, and three for one since the first try, no bad reaction. Then take three post to a post, into GongShou princess, told two suits. That night cough, to morning face swollen also disappear. Lee, though fortunately, Ann, and read the emperor xuan SuoFang will book, speechless, for death. Servant to initiate sells drugs before, invite sat. Said willing to secrete sycee buy their party. Sell person answer: medicine is medicine, so Ann? For defense, when then comment: clams powder only one item, a new tile on grinding calcined red powder and mix with a few of indigo naturalis. Ask again its source. Answer: strong and join the army, see a this coach, reason and remember. With its manageability, gu so as to the rest of my life, without his long also. The selling advertising made to cure a disease, to save a life, a legend. 
 
        Selling advertising method is simple, don't have to be by means of text, images, as long as by Shouting or call call, can apply to people's seeing and hearing, purposefully, selling goods and provide various services to achieve the purpose of advertising. Not a single word, can skillfully use to sell this kind of the most simple and most convenient form of advertising, publicity, to attract customers.
 
 
 
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