Sing in ancient Chinese medicine advertisement 
 
 
Zhang Xiaoxia Li LAN Shandong university of Chinese medicine 
 
 
China's traditional Chinese medicine to 

        Sound advertising is to the Chinese ancient society three basic ads form - hawking, singing, sound. Hawking is one of the earliest human form of advertising, chanting and audio ads from its development direction. 
 
        Sing a ads is the original sale and folkloric since the tang and song dynasty rap art with the combination of product. Since the tang and song dynasty, the alleys of the merchants began to pay attention to the rhythm of selling advertising, rhythm and tone, and combined with industry characteristics summarized and refined, gradually formed unique style of singing. 
 
        In Tokyo recorded, east wei menghua watchtower lanes and other historical records on chanting advertising has more specific: "medicine, selling divination, drinking more is available in tile so agent, food, clothing and shave, paper cut, and the song." Mentioned here "it" and "the song" and so on, should be selling sings advertising and art of combining the rap. In the southern song dynasty poet Fan Chengda in the fan from the existing shek wu set to sell drugs should sing advertisement described: "wall take-away drugs all day but nine years, the sound of singing is very comfortable." Selling medicine man nine years of daily use fixed at a specific time to sing a rhythm and beat, make people not only sounds very sweet, and industry identification effect. 
 
        Yuan dynasty is popular in the song dynasty and the southern song dynasty period in wenzhou region "dynasties" developed on the basis of a more mature art form. Because in the yuan dynasty inherited the lyrics style "dynasties", and "dynasties" is performed using the plot of the story song tune, so some of the common forms of advertising in the residents' life in the lyrics of yuanqu have also been recorded: "check article pears sell also, pear sells. Also grew up in Beijing's ancient mutuality, thanks to a teacher in the childhood, become a prodigal Dan habit, flower-stand trick. Designed to serve those who welcome friend's son, and the more clever pretty in pink. If is hatred female KuangFu, buy to eat in pairs. Although he poison lang malicious prostitutes, but the taste help xi huan. Chun lanqiu chrysanthemum live tianjin, kumquat and papaya, dry branches, profit-sharing, Yin and Yang son jiaqing and viscera. The excess or insufficiency of jujube head flat stomach, rinse clean spleen, do not eat two pieces of the disaster. The dried persimmon zi throat runfei, resolve depression decoking, chewing a fit all installed. This litchi red Juan vexed nourishing blood, to use color, changan suisui every angel. This article pear sputum gas elimination, sober and, emperor city day prince. Check the pear sells, also checked pear sells also." (" baihua pavilion, the third fold ") in the lyrics, to the specific function of the goods are sold or associated goods are described, such as "live tianjin", "partial and refreshing", "Yin and Yang", viscera "harmonic", "to fill empty flat stomach", "check rinse clean spleen", etc., make advertising claim more convincing. 
 
        Shanghai with traditional Chinese medicine (TCM) in the late qing dynasty, fresh pear, white turnip juice boil the cream, sugar and honey in good effect of the treatment of diseases such as cough, its unique way of marketing: the glib vendors in common SheTan, with a few stick to underpin a wooden tray, shaped like a shrine, the rack demonstrates various flavour cream sugar, prepare two lamp for lighting at night. Vendors on small gong invite field, after the sound of crowds of people came, peddler was performed in a variety of minor anecdotes, said, to learn, tease, singing, set foot stunt; Critical juncture, cream sugar, selling and sing. The singing form, called "a little hot out", to this, turned into the form of rap on Shanghai important forms of - "monodrama. Old jiangsu suzhou selling cream candy peddler sing a word is:" the one with two color flower dew, two with bergamot good spices, with five five laurel, with the six flavors good spices, hawthorn can disappear of malt, four gentlemen can play child tuberculosis, raw coals in the furnace of seven, eight letters in furnace cream, medicine material, after all, spell well, everythings supplements altogether. "" at the end of the fragrant incense, quiet, sweet is sweet fresh clean. Lung in the cold days cough, cough at night in the lung. Cough cough, cream is wrong. " 
 
        Sing a advertising often rhythm and lively, have a stable rhythm and tone, and the chanting of abundant content, warble, use for a long time had more distinct industry characteristics.
 
 
 
The original link: http://www.cntcmvideo.com/zgzyyb/html/2014-07/03/content_87817.htm