The ancient Chinese medicine package insert ads 
 
 
Zhang Xiaoxia Li LAN Shandong university of Chinese medicine 
 
 
China's traditional Chinese medicine to 

        Package insert, prescription is a kind of paper, emblazoned with the types, properties, functions, usage, and store address, logo, similar to today's instruction and advertising. 
 
        Shahe ancient, reputable, handle affairs rigorous, pack medication in each packet of TCM, the drug name was on the package attached, such as the function, usage, simple text and pictures of small package insert, the proper use of traditional Chinese medicine is helpful for guiding patients. Such as beep almond package insert JiWuQing good medicine, wu kuang "JiWuQing good medicine" six bar, size word combination, insert "JiWu" two small print in a large between the words "good medicine," four words, bar decoration meander around the lace. 
 
        The package insert is bigger dosage, request is not high, but the paper is thin and soft pink lotus paper or Mao Touzhi, and makes little sense to keep, are generally not conveniently abandoned after unpacking, or to cover the pot, bowl after the loss, can save up to now, does not see more. 
 
        In 1980 in suzhou temple tower was found in the second column wall, the printing large and medium-sized few years in northern song dynasty (1008-1016), China's earliest existing shahe package insert material. This package insert is divided into three parts: the cross on the shahe tong he tong, right up to "zhu at first - cooked a magic" eight words; Under the right package insert, a total of nine lines, one hundred and sixty words to 77 words including the imperfect; Left column for Posting, a total of three lines of 52 words, including 12 incomplete word, finally have cloud: "every atoned for bait, please fine recognition by place of redemption." 
 
        Medicine is better than gold or silver since ancient times, made more profits, management medicine merchants more, competition is very fierce, in order to expand the propaganda, some merchants are not limited to on the inside and outside the packaging, so a separate printing widely circulated, similar in today leaflets advertising leaflet. Such package insert more decoration with tong he tong, address and elegant design, some still prominently noted in "only this one, there is no semicolon", "one hundred - year - old, good", "true it's one price for all, kid sou have no deceit" reputation of words such as propaganda, to express the customers, confessions. 
 
        Qian Yongxing collection has "a dollar ref" package insert, the champions league, ping mu, his body of three parts: made crown section act the role ofing, fu lu shou three map right as the "samsung" 2 words, left for the word "trademark"; Flat mesh part is "a yuan ref" four words; His body part "scrolls" ice MeiWen as bottom, each have four circles "medallion", contains text, the right to "real", left to draw a "" pricing. Package insert text yue: "this number against the jilin ginseng, wild ginseng slices, Siam officer's, pilose antler, ginseng, sichuan tremella, kanto natural wild, beiyang fish maw, all goods, pick your choice is excellent, price reasonable. Are welcome from all walks of life, the master by research, benefit from the courageous." 
 
        Many old pharmacy has a long history, by generations elaboration, to set up power in the eyes of customers. Some ripoff use the other brand, fake to seek exorbitant profits, has traps. To counter the beggar-thy-neighbour malicious behavior, some magic in the content of the "impact" has been added to the package insert, so, the package insert and have the function to prevent counterfeit, and as a kind of credit book or the nature of the anti-counterfeit labels. 
 
        Drug package insert ads, can provide detailed product information, consumers can buy address from characteristics, composition, production method, such as a comprehensive understanding of the commodity, is beneficial to consumers and businesses to achieve effective communication, can also help people to make a wise choice, second can shows the distinctive features of the item, is the effective propaganda.
 
 
 
The original link: http://www.cntcmvideo.com/zgzyyb/html/2014-09/11/content_90615.htm