Chinese herbal medicine industry development problems 
 
 

Time: feb 02, 2015 
 
 
ZhongCai net 

    Chinese herbal medicine industry need to move beyond the threshold?
 
    "Chinese traditional medicine market is a bit messy." A pharmaceutical executive vice President of YuZhi honesty. , he says, the current problem is restricting the development of traditional Chinese medicine industry, medicinal materials procurement is a market behavior, the quality is not up to standard is the key to identify it.
 
    "Chinese traditional medicine identification is not only on equipment instrument, a lot of the time want to rely on feeling, by experience." YuZhi believes that there is no constraint on the market at present, the condition of the enterprise will not be in accordance with the standards of the most stringent constraints own behavior, notoginseng, for example, 500 grams of market price from a few yuan to several hundred yuan, even thousands of yuan, of which are true and which is false, what kind of good quality, worth the price's hard to say. "Standard not unified behind is the essence of profit-driven enterprise".
 
    In henan pingdingshan hongying agricultural science and technology co., LTD., general manager wang founder's eyes, the difficulty is restricting the development of Chinese herbal medicine planting and efficacy of pesticide residues, which is involved in industry. He admitted that the present even vegetables planting industry, about eighty percent of vegetables is not up to standard, as a result, Chinese herbal medicine problem.
 
    Chinese herbal medicine planting complex problems, "quality is not stable, heavy metal, excessive pesticide residues, and the blind introduction, germplasm hybrid unscientific, abuse of pesticides, fertilizers, harvest time is not appropriate, but these are only the surface phenomenon", founder wang believes that profound reason needs analysis from the Angle of industry chain.
 
    On the one hand, some traditional Chinese medicinal materials supply and demand contradiction is very outstanding, increasing aggravation of resources shortage. On the other hand, the low level of standardized, intensive, extensive production mode and GAP pushing it hard. The overall production level is relatively backward, science and technology level is not high, the low degree of mechanization. Modern business model development lags behind, the circulation doping ShiJia serious, hoarding, malicious hype often appear, part of the price volatility.
 
    In addition, in traditional Chinese medicine industry chain, lack of information on organic links, supply and demand of information communication. Industry science and technology support strength is weak, low conversion rate of scientific and technological achievements. In some areas, inadequate scientific research and production, the separation of Chinese herbal medicine production service system is not perfect, to set up a sound.
 
    China Chinese medicine science and technology research and development department manager, China pharmaceutical industry research institute, vice President of the Chinese medicine branch ji-yong wang believes that the lack of Chinese herbal medicine planting breeding industry commercial systems thinking.
 
    Traditional Chinese medicine, he thought, there should be a hierarchical, medicinal herbs cannot see good or bad, directly if the real thing when selling fake goods, will eventually be bad money drives good money, the study of the standard is imminent. The problems existing in the Chinese herbal medicine planting breeding has a long-term, not on a whim, and careful planning.
 
    "It's like, I ask how many car, car companies can produce every year and the enterprise is tell me manufacturing shop," how many square meters. In traditional Chinese medicinal materials production line survey, ji-yong wang found, ask the enterprise the cultivation of Chinese medicinal materials quality to achieve what specifications, how much cost and how many production? Rarely get satisfied answers. "I don't even ask how many tree, an enterprise managers didn't know. Some entrepreneurs even next year whether can rent land not sure." Ji-yong wang said, for Chinese herbal medicine planting farming, need a long-term investment. Annuals, two year, three years, and even different plots, Chinese herbal medicine production quality, there is a difference. As the enterprise operators and managers, should be clear the basic data.
 
    Chinese herbal medicine industry needs thinking into modern agriculture
 
    "China does not lack of technology, no lack of system, also no shortage of talent, lack is implemented." Founder wang jovial man. Now many media and experts and scholars, he said, according to traditional Chinese medicinal materials quality problem gives advice, tend to be industry to strengthen the management, the government supervision, the enterprise training talents, establish the GSM standard system, etc. "These suggestion sounds reasonable, but actually falls not to".
 
    The king said founder, Benz, BMW for regulators to comprehensive supervision over the quality? Don't need. If the enterprise product quality and its own interests closely bound together, can make enterprise should shoulder the quality responsibility, realize self-discipline.
 
    Problems about how to crack the above-mentioned industry, founder wang gave his answer, "Chinese herbal medicine planting in the process of adapt to the development of modern agriculture". Modern agriculture refers to the second world war economic agriculture in developed countries and regions. Make full use of modern science and technology, modern agriculture of modern industrial production and scientific management methods. Founder wang believes that modern agriculture includes two aspects, one is the application of the material conditions of modernization, such as technology, equipment, facilities, management mode, etc., another aspect is the application of the modern mode of thinking.
 
    Founder wang said that China's traditional Chinese medicine planting is still lack of thinking of modern agriculture. To enhance the level of industrial development, the premise is the application of modern thinking mode. Need to remove the idea of "rely on" mode of thinking, the thinking mode of "industry competition". On this basis, sets up the thinking mode of "coexistence and co-prosperity" interests chain, discernment "brand awareness" and "brand" of the thinking mode, clear way of thinking of "high and new science and technology, and firmly" all not to be operating idea and method are equal to zero "mode of thinking. Founder wang said: "finally the root of all the difficulties are in culture, as long as the culture right, many problems can be solved."
 
    The future of Chinese herbal medicine planting, and the core is a good source of traditional Chinese medicine control. YuZhi that requires three gripper can grasp the future of Chinese herbal medicine industry business opportunities. The first is to grasp source, to change the purchase mode; Second is to build standard, makes the Chinese medicinal materials quality system; The last is the integration of resources, to build industry alliance.
 
    China Chinese medicine science and technology research and development department manager, China pharmaceutical industry research institute, vice President of the Chinese medicine branch ji-yong wang, from the perspective of "business model to build", face to face with products and technical problems that exist in the Chinese herbal medicine planting.
 
    To China, he said, Chinese herbal medicine planting has a lot of scientific research achievements, but the conversion rate is not high, the key lies in the lack of from markets, channels, management to the enterprise profit and so on a series of systematic build process.
 
    Ji-yong wang believes that Chinese herbal medicine resources has the inherent value property, not only has uniqueness, and diversity, scarcity. Unfortunately, "the last kilometer" problem is not broken, how to achieve "achievement" landing, need to learn from business model to be parsed.
 
    And he said, in terms of product model, need to develop different production plan. Such as radix scutellariae, and ultimately sales of products is the raw material, or slices, is supplement extract, or medicine? Need for different products, form different working process. Relevant laws and regulations standard, if it is a seed seedlings need is yinpian need GMP certification, if it is food need QS logo, etc., from the customer perspective, enterprises need to clear the user, products and services. "Calculate profit model to make sure that the books".
 
    Ji-yong wang also said that Chinese herbal medicine planting and raising technology research, not only stay in the scientific research level, need to let people to perceive, "to do a lot of research in the past, not translated into let ordinary consumers to understand language, in the future, scientific development should be integrated into the brand value of".
 
    Chinese herbal medicine industry reference vegetable planting management, large-scale production
 
    Founder wang believes that can draw lessons from mature to Chinese herbal medicine planting vegetable industry chain mode. In the whole industry chain layout, should build the industrialization of Chinese herbal medicine specialized seed seedling breeding base, breeding system, and the joint professional investors, family farms, farmers cooperatives, the common development of the modern Chinese herbal medicine planting and promote the construction of Chinese herbal medicine production base, in the end, together to build up the industry alliance "brand image".
 
    He thinks, Chinese herbal medicine planting and raising industry, should be in line with to the belt line, in line with face, gradual development ideas, to create a new pattern of symbiotic win-win situation, its core goal is to lead the whole industry, comprehensively improve the current situation, improve the overall level of the industry.
 
    The experience of the founder wang will grow vegetables transplanted to the practice of Chinese herbal medicine planting and raising. At present, the enterprise established the park, covers an area of 10 tens of thousands of acres of land. After the preparation of previous four years, established a iot qr code traceability system of agricultural products, agricultural facilities management automation information system. In biological technology began to use the "earth micropropagation as" technology, factory production of edible fungi and bio-bacterial manure production technology. Expected this year could reach tens of thousands of tons of vegetable production. Have begun to cultivate the seed seedlings.
 
    A pharmaceutical the starting from "channel is king" for Chinese herbal medicine planting. The company executive vice President of YuZhi tells a reporter, at present they have built in hebei amara Chinese exhibition hall, brings together the high quality of Chinese drugs, such as YueXi of poria cocos, yunnan baoshan notoginseng, etc., the future will be more than 80 kinds of Chinese drugs, is expected to yield can be up to hundreds of millions of dollars. "Integration of resources is a rich connotation of business model, including the integration of capital, technology integration, the integration of talent", YuZhi said, in this enterprise. In the future they will also open Chinese exhibition hall in the rest of the country.
 
    Sheyang county, yancheng city, jiangsu province, pavilion lakes are in mass production as the development of Chinese herbal medicine planting.
 
    "60% of the nation's HangJu production from here", yancheng food and drug administration and drug safety supervision and management office director of chi-nese medicinal cloud tells a reporter, before 2005, less than 2000 tons, the production has reached 7500 tons in 2013.
 
    "The local government attaches great importance to the development of Chinese herbal medicine planting industry, not only organize chrysanthemum farmers technical training, organized scientific research units to a line of research", chi-nese medicinal cloud, said local plants in nanjing agricultural university, jiangsu province, Chinese medicine university, nanjing university of Chinese medicine, Chinese medicine research institute of jiangsu province under the technical support, has executed the 10 many national and provincial science and technology plan projects, including "chrysanthemum morifolium standardized cultivation research" "chrysanthemum activity screening of effective ingredients and its research" "chrysanthemum functional food development" "chrysanthemum supporting technology research" organic "chrysanthemum varieties breeding research" and so on, is currently studying chrysanthemum beverage, chrysanthemum effective components of related research is also carried out. All over the country more than 100 processing and logistics companies, will the chrysanthemum here sell to all over the world.
 
    "If it wasn't for the government, farmers is difficult to make a kind of chrysanthemum," chi-nese medicinal cloud tells a reporter, in the early years the government in order to encourage farmers to grow chrysanthemum, specifically based on 5000 mu of land to set up a township enterprises, "to do a first appearance, help them build up confidence". At the same time, the township enterprises also breeding seed seedlings, to develop industry promotion. A few years, the economic benefits of farmers see chrysanthemum planting, have voluntarily planting, some formed cooperatives, chrysanthemum planting has grown to 100000 acres.
 
    Chinese herbal medicine industry under the new normal
 
    "My understanding is that the core of the new normal is adapted to the change," China's traditional Chinese medicine association of professional committee of the Chinese herbal medicine planting breeding Cao Hailu, director of the department, told reporters. In 2015, he thinks, to Chinese herbal medicine planting are different from the past, "market will become the main melody of Chinese herbal medicine planting, and the market will play the core value".
 
    "Good brothers" can make a business, this kind of traditional Chinese herbal medicine planting pattern will change. The future market will be the introduction of bidding system, the customer oriented market will gradually become the norm. Cao Hailu thinks, to Chinese herbal medicine planting will present a "five changes".
 
    The first is to speed up the legal process. At present the country have made it clear that the rule of law, both food and drugs, the corresponding legal laws and regulations will keep improving to strengthen. If enterprises want to develop the first is to achieve quality standards, this is the most fundamental condition.
 
    The second is the traditional Chinese medicine industry development direction is to convert from disease to health. "Once is cure is given priority to, now is a prevention mentioned the height of the higher." Traditional Chinese medicine contains a huge advantage in the cure not ill, need to give full play to the role of the traditional Chinese medicine.
 
    The third is the impact of network New Deal. Cao Hailu think, cloud computing, cloud storage, big data, such as information technology development, provides a new source of power for industry of Chinese medicine. Including the development of logistics industry, the development of e-commerce, will greatly satisfy the consumption patterns of the common people. He said that even after "ailment don't have to go to the hospital," through the Internet platform, can doctors visits, to buy medicine, medicine development pattern of change in the past.
 
    The fourth is the diversified development. Under the "new normal, need Chinese medicine industry products and services more diverse, with distinctive characteristics, to meet customers personalized needs. This requires enterprise from the product model, reinvent the sales model. The development of the future, purpose is the consumer as the center, through diversity reveal consumer demand".
 
    The last is the change of production pattern. Production enterprises by a single direct sales model, to a combination of online and offline, online and offline mode evolution, propagation mode will also be dominated by the enterprise one-way communication to the customer demand oriented interactive communication.
 
. China's traditional Chinese medicine 
 
 
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