Chinese herbal medicine industry development problems 
 
 
January 30, 2015 much 
 
 
Source: China's traditional Chinese medicine 

    "Chinese traditional medicine market is a bit messy." A pharmaceutical executive vice President of YuZhi honesty. , he says, the current problem is restricting the development of traditional Chinese medicine industry, medicinal materials procurement is a market behavior, the quality is not up to standard is the key to identify it.
 
    "Chinese traditional medicine identification is not only on equipment instrument, a lot of the time want to rely on feeling, by experience." YuZhi believes that there is no constraint on the market at present, the condition of the enterprise will not be in accordance with the standards of the most stringent constraints own behavior, notoginseng, for example, 500 grams of market price from a few yuan to several hundred yuan, even thousands of yuan, of which are true and which is false, what kind of good quality, worth the price's hard to say. "Standard not unified behind is the essence of profit-driven enterprise".
 
    In henan pingdingshan hongying agricultural science and technology co., LTD., general manager wang founder's eyes, the difficulty is restricting the development of Chinese herbal medicine planting and efficacy of pesticide residues, which is involved in industry. He admitted that the present even vegetables planting industry, about eighty percent of vegetables is not up to standard, as a result, Chinese herbal medicine problem.
 
    Chinese herbal medicine planting complex problems, "quality is not stable, heavy metal, excessive pesticide residues, and the blind introduction, germplasm hybrid unscientific, abuse of pesticides, fertilizers, harvest time is not appropriate, but these are only the surface phenomenon", founder wang believes that profound reason needs analysis from the Angle of industry chain.
 
    On the one hand, some traditional Chinese medicinal materials supply and demand contradiction is very outstanding, increasing aggravation of resources shortage. On the other hand, the low level of standardized, intensive, extensive production mode and GAP pushing it hard. The overall production level is relatively backward, science and technology level is not high, the low degree of mechanization. Modern business model development lags behind, the circulation doping ShiJia serious, hoarding, malicious hype often appear, part of the price volatility.
 
    In addition, in traditional Chinese medicine industry chain, lack of information on organic links, supply and demand of information communication. Industry science and technology support strength is weak, low conversion rate of scientific and technological achievements. In some areas, inadequate scientific research and production, the separation of Chinese herbal medicine production service system is not perfect, to set up a sound.
 
    China Chinese medicine science and technology research and development department manager, China pharmaceutical industry research institute, vice President of the Chinese medicine branch ji-yong wang believes that the lack of Chinese herbal medicine planting breeding industry commercial systems thinking.
 
    Traditional Chinese medicine, he thought, there should be a hierarchical, medicinal herbs cannot see good or bad, directly if the real thing when selling fake goods, will eventually be bad money drives good money, the study of the standard is imminent. The problems existing in the Chinese herbal medicine planting breeding has a long-term, not on a whim, and careful planning.
 
    "It's like, I ask how many car, car companies can produce every year and the enterprise is tell me manufacturing shop," how many square meters. In traditional Chinese medicinal materials production line survey, ji-yong wang found, ask the enterprise the cultivation of Chinese medicinal materials quality to achieve what specifications, how much cost and how many production? Rarely get satisfied answers. "I don't even ask how many tree, an enterprise managers didn't know. Some entrepreneurs even next year whether can rent land not sure." Ji-yong wang said, for Chinese herbal medicine planting farming, need a long-term investment. Annuals, two year, three years, and even different plots, Chinese herbal medicine production quality, there is a difference. As the enterprise operators and managers, should be clear the basic data.
 
    Chinese herbal medicine industry needs thinking into modern agriculture
 
    "China does not lack of technology, no lack of system, also no shortage of talent, lack is implemented." Founder wang jovial man. Now many media and experts and scholars, he said, according to traditional Chinese medicinal materials quality problem gives advice, tend to be industry to strengthen the management, the government supervision, the enterprise training talents, establish the GSM standard system, etc. "These suggestion sounds reasonable, but actually falls not to".
 
    The king said founder, Benz, BMW for regulators to comprehensive supervision over the quality? Don't need. If the enterprise product quality and its own interests closely bound together, can make enterprise should shoulder the quality responsibility, realize self-discipline.
 
    Problems about how to crack the above-mentioned industry, founder wang gave his answer, "Chinese herbal medicine planting in the process of adapt to the development of modern agriculture". Modern agriculture refers to the second world war economic agriculture in developed countries and regions. Make full use of modern science and technology, modern agriculture of modern industrial production and scientific management methods. Founder wang believes that modern agriculture includes two aspects, one is the application of the material conditions of modernization, such as technology, equipment, facilities, management mode, etc., another aspect is the application of the modern mode of thinking.
 
    Founder wang said that China's traditional Chinese medicine planting is still lack of thinking of modern agriculture. To enhance the level of industrial development, the premise is the application of modern thinking mode. Need to remove the idea of "rely on" mode of thinking, the thinking mode of "industry competition". On this basis, sets up the thinking mode of "coexistence and co-prosperity" interests chain, discernment "brand awareness" and "brand" of the thinking mode, clear way of thinking of "high and new science and technology, and firmly" all not to be operating idea and method are equal to zero "mode of thinking. Founder wang said: "finally the root of all the difficulties are in culture, as long as the culture right, many problems can be solved."
 
    The future of Chinese herbal medicine planting, and the core is a good source of traditional Chinese medicine control. YuZhi that requires three gripper can grasp the future of Chinese herbal medicine industry business opportunities. The first is to grasp source, to change the purchase mode; Second is to build standard, makes the Chinese medicinal materials quality system; The last is the integration of resources, to build industry alliance.
 
    China Chinese medicine science and technology research and development department manager, China pharmaceutical industry research institute, vice President of the Chinese medicine branch ji-yong wang, from the perspective of "business model to build", face to face with products and technical problems that exist in the Chinese herbal medicine planting.
 
    To China, he said, Chinese herbal medicine planting has a lot of scientific research achievements, but the conversion rate is not high, the key lies in the lack of from markets, channels, management to the enterprise profit and so on a series of systematic build process.
 
 
    Ji-yong wang believes that Chinese herbal medicine resources has the inherent value property, not only has uniqueness, and diversity, scarcity. Unfortunately, "the last kilometer" problem is not broken, how to achieve "achievement" landing, need to learn from business model to be parsed.
 
    And he said, in terms of product model, need to develop different production plan. Such as radix scutellariae, and ultimately sales of products is the raw material, or slices, is supplement extract, or medicine? Need for different products, form different working process. Relevant laws and regulations standard, if it is a seed seedlings need is yinpian need GMP certification, if it is food need QS logo, etc., from the customer perspective, enterprises need to clear the user, products and services. "Calculate profit model to make sure that the books".
 
    Ji-yong wang also said that Chinese herbal medicine planting and raising technology research, not only stay in the scientific research level, need to let people to perceive, "to do a lot of research in the past, not translated into let ordinary consumers to understand language, in the future, scientific development should be integrated into the brand value of".