Medical equipment set up shop on the net will break the ice 
 
 
Source: Beijing business today 

    Beijing commercial daily news (reporter Ya-li liu), secretary general of the China association of medical supplies medical devices branch Chen Gongyan told Beijing commercial daily reporter, the state food and drug supervision and administration bureau to license this year medical equipment enterprises in the online open front, medical equipment enterprises to apply for the Internet business on the Internet after medical equipment business licenses. Before this, medical apparatus and instruments allow only drugstore buy and sell on the net, do not allow the medical equipment is running on the Internet.
 
    It is understood that in 2014 is medical equipment electronic commerce rapid development for a year, in 2014 China's medical equipment market sales of about 255.6 billion yuan. In traditional retail markets, retail sales accounted for 45.4 billion yuan, accounting for 74.18% of the retail market. Electricity channel sales of about 15.8 billion yuan, accounting for 25.82%. Internet pharmaceutical trading license number has more than doubled in the past, the traditional retail sales in 2014, almost no growth, increment of almost all the whole household medical equipment retail market dominated by electricity. According to taobao rubik's cube algorithm of statistics, 2014 days a cat medicine pavilion for medical equipment sales of 7.5 billion - 7.5 billion yuan, account for about half of medical equipment electronic commerce.
 
    In medical apparatus and instruments, jiangsu diving medical equipment co., LTD online turnover of 200 million yuan, in 2014 the figure was only 30 million yuan in 2013. The data shows, hearing AIDS, which is currently selling through the Internet on sales of 200000 units, accounted for 20% of the industry. Jianghang medical equipment co., LTD in jiangsu oxygenerator business from 40 units in 2010 growth in 2014 to nearly 160000 units, including traditional TV advertising and media channels account for only 20% of the total, offline dealer channel accounted for 40%, and the electric business platform has accounted for 40%.
 
    Chen Gongyan said, medical apparatus and instruments can't open front policy has hampered the online electronic commerce development of medical equipment. In order to be able to develop smoothly e-commerce, some medical equipment enterprises by means of acquisition of online pharmacies receive online sales channel. Among them, China's largest medical equipment chain recovers at home purchase to be eligible for online trading, up saving the pharmacy is to curve, obtained the qualification of online sales of medical equipment, power O2O mode.
 
    China association for medical supplies medical devices branch of BaiYu once called for medical device belonging to the same front and pharmacy speciality store retail formats, pharmacy can be traded on the Internet, and medical equipment running can't trade on the net, which were not favorable to the development of medical apparatus and instruments of electronic commerce. "State food and drug supervision and management of administration now realized that, for medical equipment is qualification for enterprise business online set, medical equipment speciality store online to relinquish this year is just around the corner." Chen Gongyan said. Lee Zheng/TAB
 
 
 
 
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