Medicinal herbs grow to have new thinking under the new normal 
 
 
02 09:23 month 15, 2015 
 
 

Business club 

    Push deeper reform gradually to, accelerated aging, medicine pattern transformation, electricity sales channels protuberant, policy system and mechanism perfecting... In 2015, Chinese herbal medicine resources industry will face a series of new normal. In a Chinese herbal medicine planting cultivation professional committee of the China association of traditional Chinese medicine (TCM) annual meeting, experts and Chinese herbal medicine planting, said an official with the enterprise of our country's current agricultural planting industry mainly depends on traditional Chinese medicinal materials thinking, production and management mode is very extensive. With the introduction of the new thought of customer oriented and factory application of modern agricultural technology revolution will become the main melody of Chinese herbal medicine planting industry in the future.
 
    Notoriously difficult new thinking
 
    Efficacy of instability, heavy metals and pesticide residues exceeding, blind introduction, mixed germ plasm, fertilizer usage is not scientific... Are these ills of the existence of Chinese traditional medicine planting areas. One party says YuZhi pharmaceutical executive vice President, Chinese herbal medicine products to identify a lack of unified and effective standard is one of the reasons for the failure in the prohibition lead to these problems. "The market is not mandatory constraint conditions, the enterprise will not be in accordance with the standards of most strict discipline yourself, notoginseng, for example, from a few yuan to several hundred yuan and even thousands of yuan a catty, really the end what kind of fake, what kind of good quality worth this price is's hard to say."
 
    The henan pingdingshan red agricultural science and technology co., LTD. General manager wang founder thinks, medicinal herbs cultivation are the various irregularities in the process of surface phenomena, the deeper reason comes from the whole industry chain of production and management level is too low. On the one hand, some traditional Chinese medicinal materials supply and demand contradiction is still very prominent, increasing aggravation of resources shortage. On the other hand, the overall production level is relatively backward, science and technology level is not high, low degree of mechanization; And low level of standardization and intensive production pattern, GAP push hard. At the same time, the modern business model development lags behind, circulation doping ShiJia serious, hoarding, malicious hype often appear, part of the price volatility.
 
    In addition, in traditional Chinese medicine industry chain between upstream and downstream, the lack of information on organic links, the supply and demand information communication; Industry science and technology support strength is weak, low conversion rate of scientific and technological achievements. In some areas, inadequate scientific research and production, the separation of Chinese herbal medicine production service system is not perfect, to set up a sound.
 
    "The Chinese herbal medicine planting industry lack of commercial systems thinking." China Chinese medicine science and technology research and development department manager, China pharmaceutical industry research institute (16.46, 0.06, 0.37%), vice President of the Chinese medicine branch ji-yong wang believes that research, establish a unified, effective traditional Chinese medicine standard is around the corner, or bad money after bad COINS, finally the injured or herbalist and production enterprises. "Some of our enterprise how many trees did his medicine, tenant is not sure if I could still have next year." Ji-yong wang believes that the Chinese herbal medicine planting is still in a state of too extensive and the phenomenon to be reversed.
 
    Ji-yong wang thinks that Chinese herbal medicine planting should draw lessons from the Internet under the thinking of business model, with a unique environment and provenance, unique plant breeding and processing technology, production quality can identify unique Chinese herbal medicine products to satisfy specific customer; Reference to the production cost of industrial products, quality, batch management experience to achieve ZhongYangShi the transition of the enterprise, and supply and perfect industrial demand docking, finally realizes the market access, traceability, can protect and perceived.
 
    "Chinese herbal medicine planting can draw lessons from mature vegetable industry chain." Founder wang believes that in the whole industry chain layout, should build the industrialization of Chinese herbal medicine specialized seed seedling breeding base, breeding system, and the joint professional investors, family farms, farmers cooperatives, the common development of the modern Chinese herbal medicine planting and promote the construction of Chinese herbal medicine production base. He thinks that Chinese herbal medicine planting industry, should be in line with to the belt line, in line with face, gradual development ideas, to create a new pattern of symbiotic win-win situation, its core objective is to drive the Chinese herbal medicine industry, comprehensively improve the current situation, improve the overall level of the industry.
 
    Founder wang has been the growing vegetables planting transplanted to the experience of Chinese traditional medicine field. His the red agricultural science and technology co., LTD. Establish the park already has ten acres, preparing for the four years, set up the Internet of things qr code agricultural products (12.97, 0.02, 0.15%), traceability system, agricultural facilities management automation information system, in terms of biological technology, have begun to use earth rapid propagation technology, factory production of edible fungi and bio-bacterial manure production technology.
 
    The new normal hit
 
    With the transformation of government functions and the rise of network economy, Chinese herbal medicine planting industry is facing some new normal. , director of the China traditional Chinese medicine association of professional committee of the Chinese herbal medicine planting breeding technology, Cao Hailu thinks, the new normal key word is change.
 
    First is the process to speed up the legal system, both food and drugs, the corresponding laws and regulations are constantly improve. Second, the traditional Chinese medicine pharmaceutical industry is to convert from disease to health guidance, not disease prevention first mentioned the height of the higher. Third, cloud computing, cloud storage, big data, and provides a new source of power for the development of TCM (11.52, 0.45, 4.07%). Including the development of logistics industry, the development of e-commerce, vastly changed people's consumption patterns. Fourth, is a diversified development. "Under the new normal, need of industrial products and services more pluralistic, with distinctive characteristics, to meet customers personalized needs. Finally, the production of enterprises by a single direct sales model, to online, offline, online and offline mode, dominated the propagation mode of enterprises will also be transmitted by a single mode of communication to the customer demand."
 
    Founder wang believes that in the process of Chinese herbal medicine planting need to blend in the development of modern agriculture. Modern agriculture refers to the second world war economic agriculture in developed countries and regions. Make full use of modern science and technology, modern agriculture of modern industrial production and scientific management methods. King said founder, modern agriculture includes two aspects: one is the application of modern material conditions, such as technology, equipment, facilities, management mode, etc.; Another aspect is the application of modern thinking mode.
 
    Founder wang believes that Chinese herbal medicine planting industry to remove the idea of "rely on" mode of thinking, clear the thinking mode of "industry competition". On this basis, sets up the thinking mode of "coexistence and co-prosperity" interests chain, discernment "brand awareness" and "brand" of the thinking mode, clear way of thinking of "high and new science and technology, and firmly" all not to be operating idea and method are equal to zero "mode of thinking. "At the end of the root of all the difficulties in culture, as long as the culture right, many problems can be solved." The king said founder. 
 
    The future of Chinese herbal medicine planting industry, and the core is the control of traditional Chinese medicine source. YuZhi that requires three gripper to steady the future opportunities of Chinese herbal medicine planting industry, and the first is to grasp source, procurement mode change. Second is to build standard, makes the Chinese medicinal materials quality system. The last is the integration of resources, to build industry alliance. And ji-yong wang is analyzed from the perspective of "business model to build" Chinese herbal medicine planting technology and achievement conversion rate is not high question, think is its core enterprises lack from markets, channels, management to the profit and so on a series of systematic build process.
 
    "Chinese herbal medicine resources have inherent value attributes, not only have uniqueness and diversity, scarcity. Unfortunately, the last kilometer didn't get through, a lot of Chinese herbal medicine planting study also just stay in the scientific research level, not into let ordinary consumers to clear language, did not reflect the brand value. More" Ji-yong wang believes that the scientific research, need to learn from the basis of an analysis of the business model, profit model need to be clear on the accounts. From the product model, need to develop different production plan. Such as radix scutellariae, and ultimately sales of the product is raw materials or slices, extracts from health food or medicine? Form for different products, require a different workflow, if is seed seedlings need to relevant laws and regulations standard, is yinpian need GMP certification, if it is food need QS logo, etc., from the customer perspective, enterprises need to clear the user, products and services.
 
 
(this article source: Chinese medicine)