The development of health industry should comply to the Internet 
 
 
The 2015-04-17 
 
 

Source: health 
 
 
Chen Xiaoman 

    Recently, the national health and family planning commission spokesman at a regular press conference said again, do not allow to carry out the medical diagnosis and treatment on the Internet. This news again trigger social health industry development in the "Internet +" times. It should be noted that the comments in the "not allow" to just "diagnosis and treatment", rather than the entire Internet health services. In fact, "Internet +" in the era of health industry is far greater than the category of telemedicine, the development of the industry will be the trend of The Times, the related parties should comply to.
 
    Once upon a time, the black, black clinic hospital website, website bidding type of medical advertisement, etc., let many patients bluffed into the public trust for medical information on the Internet. But, since the emergence of the Internet service mode are also slowly to win back your trust. Real-name system, for example, some platform by accumulated a large number of regular doctors in medical institutions, have solved the problem of credibility; Some platforms make an appointment and pay online service, let patients get more convenient; And the platform of gathered by specific groups, ready to high-end medical service direction. These platforms meet the personalized requirements of medical services for patients with multi-level and, saves medical cost; To improve the efficiency of the doctors, make high quality medical resources can play a greater effectiveness. "Internet + health" service mode of traditional medical and health industry delicate adjustment, both doctors is hard to imagine before, is the same power by the government alone can't do. These innovation service platform and mode rely mainly on social capital, show the health industry the new path of concentrate the power of social development.
 
    Some people worry that the new service delivery will bring risks and disputes. This worry is not without reason, but from the existing platform and mode of operation as you can see, in the process of both doctor and patient is remarkably at rational, there is little dispute based on Internet service.
 
    , of course, the Internet also is not everything, many medical services also can't do it on the Internet; Chaos is not extinct. To solve these problems, cannot leave the government guidance and regulation, need system innovation and legal protection. Through the system innovation of the technology and solve the problem of medical services in the development of the Internet, not completely can do it now, but this is the direction of the efforts.
 
    In August of last year, the state health and family planning commission issued "about promoting the opinions of the remote medical services of medical institution", and the coordination of development and reform commission and other relevant departments and local governments, hope in the price, the respect such as reimbursement for telemedicine development suitable policy environment, and puts forward to strengthen supervision. Telemedicine is different from ordinary Internet medical service, it is a kind of medical practice, health family planning department to its setting a higher threshold, strengthen supervision and management, in order to ensure the medical quality and patient safety. The family planning department of public health in medical diagnosis, attitude is obviously more open some. Have learned, national health family planning officials in recently convened the Internet giants, listening for the sound.
 
    We are looking forward to, in the development of the Internet health industry, the government can carry more open and tolerant attitude, the pipes, to the market to set aside enough space, at the same time pay close attention to problems arising from the development, study and formulate relevant policy mechanism, regulations and standards, strengthen the supervision regulation, with a "visible hand" to correct and compensate for the failure of the "invisible hand". At the same time, establish and improve the, clear complaint reporting channels, strive for in patients' rights and interests are harmed, complain a door, to avoid the situation have serious consequences. We also look forward to, there are more Internet companies try water health industry, with innovative thinking and eliminate barriers to the development of technological innovation, reduce the potential risks, and doctor-patient dispute, at the same time better integration of online resources, in promoting the health industry development at the same time, realizing multi-win-win situation.