General office of the national health and family planning commission information about printing of health science

The generation and transmission guide (trial)

The national health and family planning commission of the People's Republic of China

The 2015-08-11

Countries who do publicity letter [2015] no. 665

Provinces, autonomous regions and municipalities directly under the central government health and family planning commission, the xinjiang production and construction corps health bureau:

In order to further implement the "national health literacy promotion action plan (2014-2020)", to promote health scientific, standardized and effective to carry out the science popularization work, by commission to make a "health science information generation and dissemination guide (try out)" (which can be downloaded from the national health and family planning commission website www.nhfpc.gov.cn). Hereby printed and distributed to you, please comply with them.

General office of national health and family planning commission

On July 22, 2015

Health science information generation and transmission technology guide

(trial)

Along with the development of society and economy, people prevent disease and obtain the health knowledge demand is increasing. Strengthen health science work, through various forms of health communication activities, will be healthy in the field of scientific knowledge, scientific method, scientific spirit popularity spread to the public, so as to improve the public health literacy, is the important content of health education and health promotion. In order to further implement the reform of health education and promote the work request, the realization "the health literacy promotion action plan (2014-2020)," target, promote health scientific, standardized and effective to carry out the science popularization work, guide the public to establish a correct concept of health, healthy behavior and way of life, safeguard the rights and interests of public health, formulates this guide.

The purpose of,

For the health to family planning agencies at various levels to carry out the health science information generation and propagation work to provide technical guidance, further promote health whereas scientific, standardized and effective to carry out the health science, step by step guide and regulate the national health science work carried out extensive and in-depth and sustainable.

Second, the definition of health information science

Health science information refers to science and technology in the field of health concept, scientific knowledge, scientific method, scientific skills as the main content, and to present in a way that is easy to understand, accept and participate in public and the spread of information, through these information to help the public health concept formation, adopt healthy behavior, with health skills to improve health literacy, so as to maintain and promote their health.

Three, health science information generated by the principle and process

(a) health science information generating principle.

1. The scientific principles.

1.1 content is correct, there are no facts, expression and error in judgment, and have reliable scientific evidence (follow the principle of evidence-based), conform to the progress of modern medicine and consensus.

1.2 should refer to the government, health institutions of authority or professional institutions published industry standards, guidelines, and reports, there are exact and there is evidence to support the literature research method, etc.

1.3 belongs to an individual or a new point of view should be peer experts or institutions review opinions, or explain to the public is expert opinion or a new discovery.

1.4 does not contain any commercial information, not propaganda and health education contradict output and target information.

2. The principle of applicability.

2.1 in view of the public attention to health issues.

2.2 health science information of language and text for the cultural level of the target population and reading ability.

2.3 avoid in nationality, gender, religion, culture, age or race prejudice on some aspects, such as information.

(2) health science information generating process.

1. The audience needs assessment.

1.1 through interviews, field investigation, literature review methods such as the target audience identified as important health problems.

1.2 to understand target population health information needs (what they want to know).

1.3 master the target population for health science way to know the information (they already know what? I don't know what?) .

1.4 to understand the health science information the feasibility of the proposed actions.

1.5 to understand the factors influencing health science information dissemination (attitude, cultural, economic, health services, etc.).

1.6 to understand the audience like forms of information, accept ability, the timing of information transmission and the situations and so on.

2. Generate information.

2.1 information write: around hope or recommended behavior, the audience to accept the establishment or select the audience the most need to know, can stimulate the behavior change information, and why to do so, specific what to do and related information.

2.2 review of information: in the process of health science information establishment, should invite relevant experts in the field of the information audit.

2.3 information popularization, the complex information into a simple, clear, popular information, make the target audience easier to understand and accept.

3. Information on preliminary experiments.

3.1 in health science information before finalizing, in a certain number of target groups to carry on the experimental use, determine whether information is easy to be accepted by the target audience to understand, and if there is a motivation behavior change.

3.2 can choose a small number of target groups, through personal interviews, group interviews, questionnaires and other forms to carry out the preliminary experiments.

4. Modify the perfect information. According to the results of preliminary experiments feedback, the information timely correction and adjustment.

5. Information risk assessment.

In the information before a formal announcement to deal with information in risk assessment, to ensure that the information is released, not with the laws and regulations, social norms, ethical conflicts, authoritative information, lead to negative public opinion; Won't because not enough scientific information expression is accurate, or an alternative and caused social chaos and public panic or health damage to the public. According to the actual work, the expert review and preliminary experiments can be combined with the content of the risk assessment, at the same time, before the information to related experts confirmed again.

Four principles and requirements, health science information communication

(a) health science information communication principle.

1. The principle of applicability.

1.1 according to the characteristics of the target audience, choosing the appropriate communication forms.

1.2 transmission form should obey health science information content, and can achieve the desired objective health communication.

2. The principle of accessibility.

2.1 health science information to release or transfer to the target audience can be in contact with the place, such as bulletin boards, TV, radio, social and interpersonal network, etc.).

2.2 health science information can be transmitted through different channels form a repeatedly and use, and keep consistency in a certain period of time.

3. The principle of economy.

Health science information dissemination to consider saving principle, in the content of information dissemination and communication effect under the premise of economic mode of transmission and transmission channel choice.

(2) health science information communication requirements.

1. Indicate the source. Indicate the source of information, indicate the source of evidence.

2. Indicate the author. Indicate the author (individual or organization) and/or the identity of reviewers, with or without professional qualifications and experience.

3. Indicate the time. Indicate the date of the information release and revised.

4. Indicate the audience. Appropriate crowd or target groups must explain information.

5. Clear purpose. Must explain the purpose of publication or release of information. Such as health care information must explain it aims to promote health and improve, rather than replace the doctor's treatment or the doctor's advice.

6. Note the basis. Introduction to the effectiveness of the therapy or inefficiencies, must provide the scientific basis.

Five, health science, information and communication effect evaluation

(a) the kind and content of the evaluation.

1. The formation evaluation. Before health science information development, the main is a major health problem, clear the audience find information advantages and obstacles of generation and transmission. See "information generated flow" of the audience needs assessment section.

2. Process evaluation. Mainly from the following several aspects:

2.1 the propriety of health science information of content and form.

2.2 all information is provided in a timely manner.

2.3 media, whether the information the deviation from real information.

2.4, internal staff to provide information to the public and the media of the method is valid.

2.5 information whether to get the public's understanding, what are the deviation, is it necessary to make a correction.

2.6 the audience would spread of information content, form, way of satisfaction.

2.7 information coverage if desired.

3. The effect assessment. Mainly from the following several aspects:

3.1 the existing information and communication effect can meet the demand of information to the public/media. Commonly used indicators: satisfaction transmission content, mode of transmission satisfaction, etc.

3.2 information content and communication can improve the health knowledge level of audience. Commonly used indicators: the qualified rate of health knowledge, health knowledge awareness, etc.

3.3 information whether to influence attitudes and behavior of the audience. Commonly used indicators: beliefs holding rate, the prevalence of behavior, behavior change rate, etc.

3.4 disposal of health information dissemination of events or policy, whether public opinion, the quality of life. Commonly used indexes: environment, service and conditions changed; The change of public opinion; Incidence, prevalence, mortality rate, etc.

(2) evaluation method.

1. The expert advice. Professionalism of health science information, suitable crowd, ways and channels, such as target can be experts in the field of professional consulting. More for health science information generation phase.

2. The quantitative investigation. Questionnaire quickly and flexibly, the problem of closed to the results analysis, can be used for health science information generation and transmission stage and effect evaluation.

3. The qualitative investigation. Can use panel interviews and individual interviews, insight into the target audience's understanding of health information science degree, acceptance, language expression whether reasonable, etc. Can be used for health science information generation and transmission phase of the evaluation.

4. Public opinion monitoring. Mainly through the network monitoring and public feedback, understand the public health science to spread information or some hot spots in real life, the focus is the various attitudes, feelings, opinions and Suggestions. Can be used for health science information generation and transmission stage and effect evaluation.

(3) repair and improvement

1. To learn more about the public understanding of the relative contents of health education and further demand information.

2. According to summed up the experience and lessons, adjust the health science information transmission of content and form.

3. As far as possible let health science information cover not subjected to high-risk groups of health education.

Note: this technical guidelines apply to the health to family planning agencies at all levels, other social institutions to use for reference.