Both proposed r&d dozens of health care products transformation the health industry say sales is a difficult problem

The 2015-08-24 09:34

Source: the daily economic news

Does each by the reporters Liu Canbang

By the two main drag, building materials, real estate decline in net profit for the honored (600881, SH) is speeding up the layout of the pharmaceutical industry, to seek to smoothly through the transition throes.

Both chairman and President Song Shanglong recently revealed for the first time, the company has developed a big health industry development plan, is designing, demonstration, remote medical treatment, development of health food, functional food, etc., this year may be dozens of health food research and development. Moreover, Song Shanglong said the company's real estate business will start infiltration endowment property, ecological concept of "big health" in real estate.

Beijing ding minister pharmaceutical consulting management center director Shi Lichen told the "daily economic news" reporter, although both parties involved in health care products has both the advantages of local resources and the support of national policy, and health care products industry into the threshold is not high, but how the sales reach a certain size is the enterprise need to think about the problem; Again, because a lot of endowment real estate project cost expensive few takers, profit is very few, how to solve the problem of profit model is also the company needs to consider.

Transformation in great health

Originally started with building materials, real estate for both is gradually will focus to the emerging of the pharmaceutical industry.

For this transition, guotai junan previously in the report pointed out that both the original business such as building materials, real estate and coal belongs to heavy asset types, periodic, and the company during the previous cycle by expanding accumulated higher debt ratio, the future is likely to leverage in these industries.

To leverage and transformation, both on the original business do subtraction? , both sources told the "daily economic news" reporter, the company is now building materials, real estate, coal, medicine, commerce + 5 + 1 industry structure of financial investment, but from last year's annual report data, building materials, real estate is still the largest two industries. "Is now building materials, real estate, the market situation is not very good, and excess capacity, but other industries such as building materials, real estate will shed, must according to the company, the more clear is medicine is mainly cultivate a pillar industry in the future." The honored person said, the company has total assets more than 50 billion yuan, which mainly building materials and real estate, "totally removed the possibility of not much so far."

For both 2014 annual report, the company building materials, real estate and pharmaceutical industry accounts for that year the proportion of revenue of 49.7%, 16.5% and 7.3% respectively.

Company's existing pharmaceutical industry itself belongs to the category of health, the honored person to tell a reporter, real estate and business can make endowment real estate, tourism real estate or hotel development towards the direction of the major health.

Focus on health care products

"The company has developed a big health industry development plan, is designing, remote medical treatment and the development of health food, functional food and so on, this year may be developed dozens of varieties of health food." Song Shanglong said.

It is important to note that both parties have in recent years acquired longxin pharmaceutical, northeast Asia pharmaceutical and kyle company of jiangsu many pharmaceutical companies, and in this year's purchase introduced jilin ao pharmaceutical enterprises. "Company pharmaceutical industry including biological medicine now, four large modern TCM, chemical medicine, health care products, health care products is that we want to focus on investment direction in the future." For the present medicine industry layout, the honored person told reporters.

Shi Lichen told reporters, however, health care products industry not so shiny on the surface, actually still faces many difficulties in the sales process. "How to make products more easily, but sales is difficult things, tens of thousands of kinds of health care products on the market, some companies do sales that billions of dollars, but some enterprises sales doesn't even have 10 million yuan a year."

Shi Lichen thought, the problem of profit model may also be troubled company endowment real estate projects in the future. Do you want to be "in the first half of this year and last year a lot of enterprise pension property, since the second half of small endowment property of some, can't figure out the main problem is the enterprise pension profit model of real estate." He told reporters that many endowment real estate projects to build very luxurious, very expensive, but few people, few currently profitable endowment real estate projects.

Financial data show that for both 2012 and 2014 net profit of 395.3156 million yuan, 217.5989 million yuan and 183.5917 million yuan respectively, year-on-year decline 47.18%, 44.95% and 15.63%, respectively. In the first quarter loss of 133.7431 million yuan, fell 366.43%.