Comment on: sales is prescription is the most difficult to breakthrough ideas

The 2015-09-09

Source: west China metropolis daily

Silence already a long time the online sales of prescription drugs finally has a new action. 7, a commerce ministry spokesman Shen Danyang in response to the ministry of commerce about medicine when electricity cross-border integration, said the ministry of commerce will actively cooperate with the health department, national health development planning commission and other departments of the state council, promote medicine, health care and prescription information Shared with pharmaceutical retail enterprises. In the industry, get through the Shared channel of prescribing information and drug retail enterprises is a key step net selling prescription drugs. (September 8, the Beijing business daily)

@ zhi-hua luo: network selling goods has the advantage that it does not need rent storefront, also reduce the circulation, can guarantee the goods arrive as soon as possible, to cut the price down as far as possible, this has been fully verified in the field of electricity. And prescription drugs, if apply the successful experience of sales goods to prescription drugs, pharmaceutical intermediate agent layer upon layer of overweight phenomenon can be avoided, prices will inevitably turn down.

Since net selling prescription drugs have so much good, why is difficult to become a reality? The most prominent obstacles, may exist in technical aspect, such as the prescription of transmission and certification, ChuFangQuan confirm and identify, etc., there are hard to break through technical bottlenecks, between online pharmacies, pharmacy and medical institutions, even the ordinary channels of information does not exist, and how to ensure online pharmacy prescription medicine? Because of this, the ministry of commerce pointed countermeasures, determined to promote information sharing, promoting prescription flow, filling technology and regulatory level gaps, etc., is a problem found the target direction. But also should see, prescription drugs are difficult to live, the bigger obstacle is not technology problem, but a concept. At present, the fast development of information technology, solve the technical problem may not have much difficulty, the real problem is that the hospital would you like to make a prescription for online pharmacies use? If the problem is not solved, even if all the technical difficulties to overcome, net selling prescription drugs will remain a phantom.