A "nourishing the stomach" cookies trigger a lawsuit, also caused people to medicine edible industry norms and development thinking of the problem

Medicine edible: big health industry the new pet

Time: 2015-09-30

Source: China's traditional Chinese medicine

The author: butyl

Diet as a traditional Chinese way of keeping in good health has been spread so far, with the change of the people life style, a lot of traditional Chinese medicine enterprise are innovation combining medicine and food, and at that time, the medicine food homology new products emerge in endlessly, such as tongrentang herbal tea, the river on the group of monkey gu biscuits, blue citric acid beverages gradually into people's horizons.

The rise of the moment in health services, "medicine food homology" product can become a new growth point of health industry? Can Chinese traditional medicine enterprises cross-border trading for a big health industry injected fresh blood? A number of experts and scholars said that if people can realize the importance of keeping in good health care, and to their own constitution in the dietary structure to increase some medicine edible food, will be conducive to improve the health level people in our country. Medicine edible product market demand in the future will be bigger, and big health industry also faces significant opportunities for development, experts suggest that the government should actively guide, and formulate the corresponding standards, a more scientific and standardized management, big to healthy development of health industry.

Drug companies involved in the biscuit wave

"Monkey" cookies, eat a little bit in the morning, eat a little bit in the afternoon, nourishing the stomach." This period by the famous actress xu jinglei endorsement biscuits ads since the start of high-profile, "nourishing the stomach" for the production by the river on the group of biscuits is different.

In national each big supermarket, the location of this kind of biscuit is also very striking, 30 days consumption (60) of the retail price of 189 yuan, the monkey gu cookies to surpass the 800 million sale scale, the first year in numerous stores become a single species in the world. So "tall" biscuits more for many consumers, some consumers think that Chinese traditional medicine enterprises involved in the food industry is redundant, also some consumers think that, in the spirit of the pharmaceutical enterprise do food, will be more let consumer trust.

In July, a lawsuit to this "star" cookies on the forefront. A consumer to use the river on the monkey gu cookies after a period of time, there is no effect on the grounds that the sellers and producers to court, the river on the group said it will resolutely defend the suit.

Hericium also called hericium erinaceus, named after the deep shape looks like a hedgehog. As the four famous dishes (hedgehog, PAWS, bird's nest, shark's fin), one of the folk known as "mountain delicacies hedgehog, shark's fin seafood". Hericium as the food is delicious dishes, as well as medicinal material, made of hericium this medicinal drugs called monkey mushroom slices, in the law of the People's Republic of China ministry of health and drug standard "15 copies recorded on page 207:" this product is made of hericium processed tablet, with nourishing the stomach and the effect, for the treatment of gastric and duodenal ulcer and chronic gastritis."

River group diet brand director, said li bin river group in understanding the market demand for nourishing the stomach, nourishing the stomach difficult problems, such as in real life, on the basis of innovative to make add nourishing the stomach treasures hericium into biscuits river monkey gu biscuits. According to monkey mushroom slices of drug standards, therapeutic doses for dry monkey mushroom 6 grams a day, if every day to eat 6 piece of the product, and eating monkey mushroom content can be close to 6 grams per day.

"So far in 2015, the river on the group's total sales monkey gu cookies 3303.6 tons, purchasing dry hericium raw materials 1218 tons, has been used 503 tons." "Nourishing the stomach," li said, the word does not belong to the clinical professional words, but the folk proverb. The product is both the scientific basis of nourishing the stomach, and put plenty of hericium raw materials, ensure the product efficacy.

Individual differences can cause different effects

"If in hericium polysaccharide composition for stomach is no problem, if the cookie contains 6 grams of monkey mushroom dose accord with a standard is no problem. But if you don't change your lifestyle, eat such products do you want to be alone for the treatment of stomach trouble, effect is likely to have individual differences." The first affiliated hospital of tianjin medical university, director of the nutrition yan-li li said.

Yan-li li, hericium polysaccharide has a medicinal effect, clinical more used to improve human immunity, anti-tumor, anti-aging, fall hematic fat, etc. From the clinical for gastropathy patients diet, first of all to avoid sweets, biscuits in the production process itself need to add a certain amount of sugar, some of the sensitive stomach trouble patient, eating a small amount of monosaccharides will produce the symptoms of acid reflux, burp. And cookies will be added in the process of making gas, in patients with stomach discomfort, the doctor usually requires lower oil content in the diet, "this kind of people eat every day after 6 pieces of biscuit, will absorb a certain amount of grease, so eat other food again will consider to control the intake of fat, can't eat biscuit not regulate diet alone." Yan-li li said.

In 2014, the state health and family planning commission issued a "traditionally served as both food and Chinese herbal medicine material inventory management method" of the draft, before being included in the list of items of both food and 86 kinds of medicine food homology directory, on the basis of added 15 species including ginseng, honeysuckle, selfheal, angelica, such as medicine edible species.

In yan-li li opinion, hericium ingredients of biscuits are not stomach trouble the special food of the crowd. "These medicine edible varieties have profit to the body, but not alone which can achieve the result of treating, cannot treat as the same. Such as classes, if the food itself is in hand individuals, is not suitable for class. But for the cold, gastrointestinal tract edible ginseng is profit." She stressed that the consumption of medicine edible varieties best prescribed.

Traditional Tibetan hospital cure not ill in qinghai province, director of the center for the install that, in the period of the accumulation of sub-health crowd is disease, may be appropriately through diet supplement for the effective intervention of the disease. According to the theory of Tibetan, the factors influencing cite a lot of medicine edible food as YaoYinZi use, such as barley wine and honey, etc. "Whether as YaoYinZi or as a food, it into the body will have a digestive process." Puts forward the six flavors after install said, medicine, that is, sweet, sour, salty, and bitter, bitter, astringent, after gastrointestinal digestion into sweet, sour, bitter, the three digestive flavour, which is similar with Chinese medicine food mixed said. Therefore, if people add medicine edible food, to the life will have very good effect on the improvement of the physical diseases, in the process of diet, due to personal differences result in differences in effect also belong to the normal range.

Medicine cure not ill in edible play advantage

According to records, in nei jing said: "great poison, and ten to the six; often poison cures, ten to the seven; small poison cures, ten to eight, non-toxic, ten to nine; valley meat fruit, nourishment to the best of it, that have no, it is also", this can be called the earliest diet principle, which is the basis of the theory of "medicine food homology".

As people living standard unceasing enhancement, non-toxic side effects of traditional Chinese medicines and health products have attained renown by people more and more food. Ancient Chinese herbal medicine can be divided into top grade products in medicine, medicine, the inferior drugs, top grade medicine for human health, coupled with medium and low grade medicine according to the compatibility of fujin made, treatment of disease. Today's people in accordance with the real life needs to develop a large amount of food and health care products, traditional Chinese medicinal materials and occupies a place in our daily life.

"All the traditional Chinese medicine is edible, is only a consumption differences. Toxic effect the consumption of small, and toxic effects of small consumption, reasonable edible medicine edible species will produce positive effects on cure not ill." Shanxi Province hospital nutrition director Qin Wenjun think, how to make the medicine edible varieties in medicines and health products can play its proper role, will give full play to the advantages of traditional Chinese medicine cure not ill, more to cure disease knowledge propaganda, let the right, authority did not cure disease concept into People's Daily life, make people know clearly about the function and role of medicine edible products, able to independently choose to suit oneself to disease physical characteristics of product consumption, enjoying the food at the same time, make the body get tonic, disease prevention and treatment.

And China academy of traditional Chinese medicine xiyuan hospital medical director of zhang argues that diet is through food biased change the biased body physique, let the body balance, medicinal food is through the syndrome differentiation of traditional Chinese medicine will be processed food and drugs, although the cure not ill effects cannot be ignored, but diet is auxiliary function, its effect on the treatment of diseases is still less than drug therapy.

"Therapy, such as white cardamom, when a drug is used 6 grams, used as a condiment for stewed chicken 1 g, less eaters don't have the reaction of gastrointestinal discomfort, early stomach discomfort, people can choose to eat as a condiment, but patients with stomach discomfort can't ignore the timely medical treatment." In zhang's view, medicine edible products as food should be use for a long time, especially as the body is not to the imbalance of the crowd, will improve, but for the symptoms of disease, need timely medical treatment.

Big health industry the new blue ocean

At present, with the improvement of people's living standard, the definition of "healthy" has not just for the body, but also the pursuit of psychological, spiritual and social, environmental, family, population and so on various aspects of health. So, big health industry timely.

In 2013, the general office of the state council issued the "state council on several opinions to promote the development of health services, will be a big health industry to an important position in national strategy. In May 2015, the state council general office issued the Chinese medicine health service development plan (2015-2020), the current and future a period of traditional Chinese medicine health service development in our country has carried on the comprehensive deployment. Big health industry is faced with important development opportunities, it also means that the traditional healthcare industry development model will turn to "anti - cure - a" mode.

Anhui province administration of traditional Chinese medicine Dong Mingpei that clinical medicine of traditional Chinese medicine does not reduce because of the development of medicine edible products, traditional Chinese medicine clinical medical service population base is still rising, the future of medicine edible product market demand is bigger. Related major of traditional Chinese medicine health industry covers a wide, including organic agriculture, health food, sports fitness, health management, health care products, traditional Chinese medicine industry, health keeping in good health, healthy tourism, etc., can not only implement cross-border integration, is also the opportunity of own innovation and development of traditional Chinese medicine, combined with our country to speed up the aging process, are also changed the traditional way of life, so the health industry market demand space is more and more big.

Huai-jun zhou, director of the spleen and stomach disease, sanya Chinese geriatrics department believes that with the increase in the number of people of sub-health state, big health industry will become a sunrise industry. Traditional medicine industry treatment mode can not meet the health needs of people, the future of the medical service pattern will also change, no longer just rely on medical service, the trend of diversified operation mode will be a big health industry, at the same time, should strengthen the correct cognition of medicine health management guidance to the people.

"As a traditional Chinese, but also to join the great health industry as soon as possible." Guilin hospital dean Yang yong think, first of all, Chinese medicine hospital in diagnosis and treatment in TCM diagnosis and treatment system should be improved and diagnosis standard, no longer relying too much on the indicators of modern diagnosis and treatment methods. Second, we can develop more traditional Chinese health products, especially combined with medicine edible varieties of long-term consumption of production to the people, keeping in good health cream Dan pill. Although more and more drug edible products will form a cross or shock and traditional Chinese medicine industry, but as a medical institution, the ultimate aim is for people to do a series of health services, therefore, completes the big health industry for hospital is a good chance to improve their overall medical service level.

Medicine food homology and large health industry need to specification

"If we can according to the international food standard, will our country medicine edible food, medicines and health products of more standardization and management standardization, industrial chain will be healthy and orderly development", the hospital nutrition director of Shanxi Province Qin Wenjun believes that the formulation of standards to make it more scientific and standardized management, purposes of real use, can play its unique efficacy, make traditional Chinese medicine health food can "cure in feed".

"The government should actively guide the healthy development of health industry and traditional medicine industry." Anhui province administration of traditional Chinese medicine Dong Mingpei points out, if you want to pull big health industry the orderly operation of the market, you need to reasonable planning and policy implementation. "Health industry covers one, two, three industry, has a long industrial chain, wide coverage, high added value, etc. In fact, the current also faces landing to difficult, operation difficult problem, the government should actively guide, strengthen scientific and technological innovation, integration of colleges and universities, research institutes, enterprises development resources, and encourage social capital to carry out health services." Dong Mingpei said, if can't coordinate work between departments at all levels, the policy cannot implement, so the government should be set in the planning department and the division of tasks, clear the body of the various departments responsibility, and included in the evaluation of government, development of health services so as to establish their advantage.