On the guidance to promote the development of traditional Chinese medicine health tourism

Time: 2015-11-26

Source: China's traditional Chinese medicine

Provinces, autonomous regions and municipalities directly under the central government LvYouWei, bureau, administration of traditional Chinese medicine:

For further implement the state council about support and promote the development of the cause of Chinese medicine several opinions, the state council on several opinions to promote the development of health services, the state council on promoting the several opinions of the reform and development of tourism industry, the traditional Chinese medicine health service development plan (2015-2020) \", etc., to promote tourism and the integration of traditional Chinese medicine, to better promote the development of traditional Chinese medicine health tourism, we put forward the following opinions:

A, the significance of development of traditional Chinese medicine health tourism

(a) the development of traditional Chinese medicine health tourism is to meet people's growing health service demand of important way

With the gradual improvement of the living standard in China, people's demand for health services is extremely urgent. Using the abundant tourism resources and traditional Chinese medicine resources, development of traditional Chinese medicine health tourism, is the extension of services and the expansion of the tourism industry of traditional Chinese medicine, embodies the connotation of ecosystem health, meets the requirements of the people's growing health services, has the vital significance to improve the health quality.

(2) the development of traditional Chinese medicine health tourism is to accelerate the development of traditional Chinese medicine and important task to build a well-off society in an all-round way

Features of traditional Chinese medicine in China an important part of medicine and health, is the important content of deepening medical and health system, the comprehensive construction well-off society and building a socialist harmonious society and socialist modernization construction is of great significance. Development of traditional Chinese medicine health tourism, which is beneficial to promote health knowledge of traditional Chinese medicine, take advantage of the characteristics of TCM, expand the scope of services of traditional Chinese medicine, in the maintenance and improve the people's health play a bigger role.

(3) the development of traditional Chinese medicine health tourism is an important driving force of promote transformation and upgrading of tourism

At present, China's tourism industry is in the phase transformation and upgrading, the traditional Chinese medicine health tourism as emerging tourism forms of tourism and the fusion of traditional Chinese medicine development, the integration of tourism resources, enrich tourism products, optimize the tourism industrial structure, improve the economic benefit is of great significance and will become the important force in the transformation and upgrading of China's tourism industry.

(4) development of traditional Chinese medicine health tourism is to carry forward the important carrier of Chinese traditional culture

Clinical efficacy of Chinese medicine, the health function unique, flexible treatment, consumption crowd is extremely widespread, especially with the health concept of change, traditional Chinese medicine is more and more shows unique advantages. Traditional Chinese culture as an important part of the Chinese nation outstanding traditional culture, is the important embodiment of soft cultural power in our country. Promote health in Chinese tourism development, which is beneficial to visitors in-depth experience of traditional Chinese medicine culture, and resources to promote culture of Chinese medicine show one of the most effective way to popularize knowledge of TCM, carrying forward the Chinese traditional culture is of great significance.

Second, the guiding ideology, basic principles and development goals

(a) the guiding ideology

With deng xiaoping theory and \"three represents\" important thought, the concept of scientific development and xi general secretary of the series of important speech spirit as a guide, in-depth implementation of the party's 18 spirit and 18 third and fourth plenary session, in accordance with the \"outstanding characteristic, market leading, diversified development, management norms,\" the general requirements, play the advantages of tourism resources of Chinese medicine in China, advocating health tourism and new ideas of traditional Chinese medicine to promote tourism and the integration of traditional Chinese medicine development, create a new pattern of traditional Chinese medicine health tourism development, construct the tourism industry of traditional Chinese medicine health system in our country, inheriting Chinese long traditional Chinese medicine culture, make our country traditional Chinese medicine health tourism brand, promote the rapid development of traditional Chinese medicine health tourism, promote the transformation and upgrading of tourism industry in our country, promote tourism and contribution to national economic and social development of traditional Chinese medicine, to meet the people diverse health service demand of traditional Chinese medicine, contribute to build a well-off society in an all-round way.

(2) the basic principles

People-oriented, service people, meet people personalized, diversified health service demand of traditional Chinese medicine. Around to meet the demand of the people's growing health services for the purpose, to improve people's health quality as the fundamental starting point and the foothold of traditional Chinese medicine health tourism development, to speed up the development of traditional Chinese medicine health tourism, gradually improve the health of Chinese medicine tourism supporting facilities, improve the service level of traditional Chinese medicine health tourism.

Market, government support, and promote the tourism development in the direction of the marketization, industrialization of traditional Chinese medicine health. Around to plays a decisive role in the allocation of resources, increase the government's support on the development of traditional Chinese medicine health tourism and related policies and measures to promote the development of traditional Chinese medicine health tourism, stimulating social vitality, constantly increase the supply of traditional Chinese medicine health tourism products, foster the tourism industry of traditional Chinese medicine health, build system of traditional Chinese medicine health tourism industry in China.

Prominent features, building brand, promote the health of Chinese medicine tourism products and project characteristic, the brand. Want to combine the region around the resource characteristics of traditional Chinese medicine and the traditional culture of Chinese medicine in our country, the development of traditional Chinese medicine health tourism products with local characteristics and project, increase tourism promotion and marketing of traditional Chinese medicine health, expand China's traditional Chinese medicine health tourism's influence and popularity in the world, make traditional Chinese medicine health tourism brand.

Strengthen management, specification development, promote health tourism service specialization, the internationalization level of Chinese medicine in China. Around to strengthen traditional Chinese medicine health tourism market management and supervision, intensify law enforcement, establish health tourism standardization system of Chinese medicine in our country, promote the health of Chinese medicine tourism services standardization and specialization. To strengthen the cooperation with the international relevant agencies and organizations and communication, learn international advanced health tourism concept and method, to promote Chinese medicine health tourism services in line with international standards, enhance the level of internationalization of traditional Chinese medicine health tourism service in China.

(3) the development goals

By 2020, the initial formation of traditional Chinese medicine health tourism product system, traditional Chinese medicine health tourism infrastructure and supporting service facilities improve, traditional Chinese medicine health tourism to further optimize the development environment, build up the system of traditional Chinese medicine health tourism industry in China. By 2020, the number of traditional Chinese medicine health tourism reached 3% of the total tourism, traditional Chinese medicine health tourism income of 300 billion yuan. Built in the country 30 health tourism demonstration area, 200 traditional Chinese medicine of traditional Chinese medicine health tourism demonstration enterprise (base), TCM health tourism complex, produced some international visibility and market competitiveness of traditional Chinese medicine health tourist service enterprises and famous brands.

To 2025, forming type rich health tourism products system of traditional Chinese medicine, Chinese medicine health tourism infrastructure and supporting services basic facilities complete, the formation of the tourism industry of traditional Chinese medicine health system in our country. By 2025, the number of traditional Chinese medicine health tourism reached 5% of the total tourism, traditional Chinese medicine health tourism income of 500 billion yuan. Built in the national 50 health tourism demonstration area, 500 traditional Chinese medicine of traditional Chinese medicine health tourism demonstration enterprise (base), TCM health tourism, create a group with international visibility and market competitiveness of traditional Chinese medicine health tourist service enterprises and famous brands.

Third, the key task

(a) the development of traditional Chinese medicine health tourism products

Giving full play to the advantages of TCM, tourism resources and the effective combination of traditional Chinese medicine resources, the formation of strong experience and broad participation of traditional Chinese medicine health tourism products system. Aimed at the needs of different visitors, vigorously develop tourism and cultural experience of traditional Chinese medicine of traditional Chinese medicine tourism, traditional Chinese medicine keeping in good health experience and characteristics of traditional Chinese medicine medical tourism, traditional Chinese medicine, recovering tourism festival tourism, the beauty of traditional Chinese medicine health care tourism, convention and exhibition of traditional Chinese medicine, Chinese medicine shopping tourism, traditional medical treatment of sports tourism and tourism products such as popular science education of Chinese medicine. Face the international market, develop to provide high-end medical service as the main content of traditional Chinese medicine of traditional Chinese medicine medical tourism products. Encourage the positive development of traditional Chinese medicine health tour and launch of traditional Chinese medicine health tourism theme line.

(2) make traditional Chinese medicine health tourism brand

Advantages of traditional Chinese medicine health tourism resources, integration of the medical institutions at all levels, the doctor of traditional Chinese medicine health care institutions, health care products manufacturing enterprises, such as resources, the introduction of social forces, to build a group of Chinese medicine health care service as the core, Chinese herbal medicine planting, medical services of traditional Chinese medicine, Chinese medicine health care as one of the national health tourism demonstration area of traditional Chinese medicine. Discover the traditional cultural connotation of traditional Chinese medicine in our country, improve the quality of health festival culture of Chinese medicine, and cultivate a batch of high participation, big influence, social benefit and economic benefit good festival brand, for China's traditional Chinese medicine health tourism year, support for international Chinese medicine health tourism exhibitions, conferences and BBS. Strengthen the brand construction, improving the quality of service, form a group of healthy check-up, high-end medical treatment of traditional Chinese medicine and traditional Chinese medicine keeping in good health to a body, has the international visibility and market competitiveness of traditional Chinese medicine health tourism brand.

(3) the expansion of traditional Chinese medicine health tourism industry

Using cultural elements of traditional Chinese medicine medical institutions of traditional Chinese medicine, Chinese medicine health care institutions, health care products manufacturing enterprises, Chinese herbal medicine planting bases, medicinal botanical garden, the old shops and places of interest, warm spring, museums, etc.) to create a group of characteristic, the obvious advantages of traditional Chinese medicine health tourism enterprise (base), TCM health tourism complex. To accelerate the development of traditional Chinese medicine health food, build a batch of traditional Chinese medicine medicinal food catering chain enterprises. Promote the combination of accommodation and traditional Chinese medicine health service projects, create a batch of traditional Chinese medicine health tourism resort. To speed up the development of traditional Chinese medicine health tourism commodity, completes the traditional Chinese medicine health care products, cultural tourism products, Chinese medicine of traditional Chinese medicine health care equipment, etc. The development of tourism commodity production, build a batch of traditional Chinese medicine health tourism commodity production base. Extension of traditional Chinese medicine health tourism industry chain, the construction of industrial park of Chinese medicine and traditional Chinese medicine industry cluster area, support equipment, fitness products of traditional Chinese medicine in TCM diagnosis and treatment related health products research and development, manufacture and application of traditional Chinese medicine, improve the health service level of traditional Chinese medicine.

(4) development of traditional Chinese medicine health tourism market

Strengthen health tourism market promotion of traditional Chinese medicine, take advantage of marketing, tourism department will reflect our country tourism features of traditional Chinese medicine health products into the domestic and foreign tourism promotion plan, actively expand domestic and international tourism market. Culture year held in our country and other countries or other topics added in the cultural activities of traditional Chinese medicine health tourism product and project demonstration, strengthen publicity, expand the international influence. Relying on international conference of traditional Chinese medicine, BBS, exhibition, enhance the publicity and promotion of traditional Chinese medicine health tourism. Cultivation of traditional Chinese medicine health tourism market, popularize health knowledge of Chinese medicine, ramming mass base of traditional Chinese medicine health tourism.

(5) the innovation of traditional Chinese medicine health tourism development model

To speed up the exploration tourism with traditional Chinese medicine health service integration in the development of new concept and new model, improve policies and measures, innovation and development systems and mechanisms, to promote tourism and the depth of the fusion of traditional Chinese medicine health services. Innovation of traditional Chinese medicine health tourism service model, to promote a variety of methods, a comprehensive intervention combines advantages of Chinese medicine and health management, focusing on the management of chronic diseases, cure not ill concept as the core, to promote Chinese medicine health service from pay attention to the disease treatment to pay attention to health maintenance, improve TCM health tourism attraction. Actively promote comprehensive cooperation with institutions of Chinese medicine tourism departments at different levels, establish cooperation mechanism, carry out close cooperation, jointly promote the health of Chinese medicine tourism development, the standardization of the guide of TCM health services.

(6) to develop traditional Chinese medicine health tourism talent team

Vigorously strengthen health tourism in the cultivation of professional talents of Chinese medicine, encourage cooperation between tourism colleges and universities and colleges and universities of Chinese medicine, union school, set up related. Establish TCM health tourism professional talent incentive mechanism, cultivating good talents growth environment. Active use of the existing institutions of traditional Chinese medicine and the tourism talent training center, strengthen the foreign language of health tourism services of traditional Chinese medicine practitioners, tourism, basic knowledge of Chinese medicine and related skills training, strengthen the health of Chinese medicine tourism enterprises and talents training, joint training guide and commentator, develop foreign experience of traditional Chinese medicine health tourism management, marketing, planning, creative talents, cultivating the high quality, professional team of health tourism talents of Chinese medicine.

(7) improve the health of Chinese medicine tourism public service

Speed up the health of Chinese medicine tourism public services and infrastructure construction, improve tourism public service level. Development of promoting health of Chinese medicine tourism information, including file information, medical insurance, travel insurance, multilingual consulting solutions, reservation management, and other functions, including traditional Chinese medicine health tourism integrated service platform, put all the resources unit, into the unified management of travel agency, strengthen the follow-up tracking service to tourists, tourism service function, meet the demand of tourists.

(8) to promote tourism sustainable development of traditional Chinese medicine health

Strengthen health tourism resources protection and rational development and utilization of traditional Chinese medicine, strengthen the natural ecological environment, traditional Chinese medicine related to the protection of plants and animals, and strengthen the folk characteristic method, the diagnosis and treatment of traditional Chinese medicine diagnosis and treatment methods of heritage and development, increase with age characteristics, regional characteristics of the protection of humanistic landscape of traditional Chinese medicine. Actively explore ways to promote the cultural heritage of traditional Chinese medicine, promote the declare world intangible cultural heritage of traditional Chinese medicine work, establish the cultivation of the intangible cultural heritage of traditional Chinese medicine inheritance person mechanism, promote the cultural heritage of traditional Chinese medicine and traditional Chinese medicine health tourism sustainable development.

Fourth, safeguard measures

(a) to strengthen organization and leadership

Establishing tourism sector and cooperation coordination mechanism, the administrative department of traditional Chinese medicine unified thinking, raise awareness, strengthen organizational leadership, promote the development of tourism and the integration of traditional Chinese medicine. , more attention must be paid to the regional initiative to strengthen the departments of communication and coordination, trans-regional, cross-sectoral coordination, to ensure that all tasks measures into effect. Regional combined with the actual, will Chinese medicine health tourism into the overall layout of tourism development in this region, promote the healthy and orderly development of traditional Chinese medicine health tourism industry.

(2) increasing policy support

Traditional Chinese medicine health tourist guide policy, introduced is advantageous to the health of Chinese medicine tourism development of the finance, financial, investment and financing, taxation, land policy, etc. Gradually increase the health of Chinese medicine tourism service facilities of the construction of the capital investment, support enterprises and social capital and the investment. Around to in-depth study, establish relevant preferential policies to promote traditional Chinese medicine health faster and better development of tourism industry.

(3) the standardize management of the industry

Strengthen the standard management of traditional Chinese medicine health tourism, the establishment of traditional Chinese medicine health tourism market supervision mechanism, specifications of traditional Chinese medicine health tourism market order and safeguard consumer interests, guide the fair competition in the market. Research to develop traditional Chinese medicine health tourism service industry standards, promote the health of Chinese medicine tourism standardization construction, improve the service quality and service level.