Medical information supply side also needs reform

The 2016-07-13 07:16:05 |

Source: health | share

Mind Zhang Tian can be

Recently, the state administration for industry and commerce "interim measures for the Internet advertising management", and effective as of September 1, 2016. According to the "method", the Internet advertising, including promoting the sale of goods or services paid search advertising, which means that after the controversial "baidu promotion advertising" finally had a clear answer. At the same time, the methods for paid search advertising should clearly distinguish with natural search results, Internet advertisers should be responsible for the authenticity of the contents of the advertisements.

Qualitative for paid search advertising, apparently associated with w, west event driven, can also be referred to as the "wei west clause", this is a progress, also means that the future is more wei west may not be cheated. Because according to the "advertisement law", false advertising need to bear legal responsibility. Under regulation, the Internet advertisers and web site can't blatant issued false medical information as before. Of course, this may just be a good wish. One is that needs to be implemented in the "interim measures for the Internet advertising management" after the observation effect; Second, even if the paid search advertising is defined, there are too much information is difficult to distinguish true and false. For example, many medical "shanzhai sites" as transmission of false information, deceive another source of Internet searcher. This also raises a question, how to through the government regulation and network service providers of the good faith for the public to provide more reliable medical information platform, so as to provide objective and reliable medical information to the public.

Of course, just rely on the government to provide reliable medical information and make real supplier of medical information is not enough, another aspect also need the information industry and professionals to provide real medical information, so as to realize a comprehensive information on the supply side reform. In this respect, the United States has accumulated a good experience. Public media and the Internet service provider in the United States has made public by big data intelligent software for major hospital evaluation in China, and put on the network. Such as consumer reports, health level, the hospital safety index, etc., rank of hospital. U.S. news and world report for 16 137 hospitals in the field of health care. The ranking based on hospital patient safety, patient survival, reputation and so on dozens of evaluation index for integrated sorting of the hospital.

Domestic can also be set up by the government or authority, media similar large database of doctor visits, including all kinds of hospitals, the college rankings, combined with the hierarchical diagnosis and treatment, to a real reform of medical information supply side, let the public can conveniently and accurately search the good doctors.