The Internet health, cornucopia

Our reporter Li Gongmei

08:13 sep 12, 2016

Source: People's Daily - the People's Daily

Internet technology has given rise to many new forms, the traditional medical industry also started the "net". Internet hospital, "drops doctor", new formats such as online visits sprang up, mobile phone APP, WeChat, pay treasure to have on health. Under the "Internet +" tuyere, for thousands of years of ancient medicine are also undergoing profound changes.

What changed the Internet health? The value of it and where is the tomorrow?

"Discourse"

"Internet +" registration, consulting, health management, network hospitals and other new forms

Mr. Qian, Beijing hangzhou chan experienced Internet medical "tide". In February, Mr. Qian in ZheYi one Internet hospital outpatient service network, the heart surgery with booking. In October last year, Ms. Chen for fracture can't went to the hospital to visit high blood pressure, and by "drops doctor", make an appointment for Beijing united family hospital doctor door-to-door service.

Not "in line 3 hours, 5 minutes to see a doctor", did not find experts, network of outpatient service, "drops doctor" the emergence of Internet medical new formats, such as people are breaking the traditional impression of health. In addition to the above two kinds of new formats, "Internet +" still "and" on the online consultation, make an appointment, waiting to remind, accurately capture to expend report query, diagnosis and treatment, etc., also on the "add" distribution in drugs, remind services, Internet medical new formats and wearable, portable mobile medical treatment and auxiliary appliance products such as combination of slow disease management services, accompany the old man to the hospital nurse escort services, according to the customer request custom private doctor service and so on. In the "Internet +" spring, spring rain doctor, doctor, and peace, good doctor, ali health, such as application of APP, also more and more get the welcome of people.

Reporters are analyzed, dazzling the Internet health, properties from the platform, probably can be divided into three types: one is the pure medical platform, to carry out medical peripheral services; Second, intermediary platform, itself is not engaged in medical treatment; 3 it is network hospitals, namely entity own hospital hospital of the Internet. These forms based on the Internet, cloud computing, big data technologies, such as improve people's health care experience, to shorten the waiting time, such as remote interrogation is optimizing the allocation of medical resources, improve the efficiency, expand the beneficiaries.

"Internet + medical" fusion of innovation, does give people's life has brought great convenience. A researcher at the Chinese academy of social sciences institute of population and Labour economics Chen Qiulin argues that Internet medical benefits a lot: the first is rich medical information; The second is fast and convenient, especially for some certain people and certain diseases, especially; The other is to save cost and information via the Internet connectivity, control unnecessary costs.

To see a doctor, the difficulty and high cost of health care industry more pain points, the Internet started to step in, then presents the explosive growth trend. In may this year, ping an group, a wholly owned subsidiary of ping an health announced a $500 million, to be a medical industry's biggest Internet finance. Is said to be its valuation has more than 3 billion yuan. Investors generally believed that focused on health needs, people are constantly upgrade Internet medical investment will be more popular. According to PWC, Internet medical industry investment growth in 2015 more than 10 billion yuan.

Difficult to many

Industry development initial period face problems, such as lack of laws and regulations, standards, profit model is relatively single

Last year's "state council on promoting action guidance for" Internet + "is put forward to promote new model of online medical and health care. Recent national health and the health assembly also put forward, to guide and support the health industry to speed up the development, especially to promote and provide for the aged, travel, Internet, fitness leisure, food five fusion. Although big policy support, but in the initial stage of Internet medical development is not smooth.

To address the "dealers" and "network cure to" social attention, the people reflect strongly, maintaining the order of fair treatment and in April this year, the national health development planning commission and other departments issued by the "centralized regulation" dealers "and" network cure to "special action plan, clear from the end of April to concentrate on the traffickers, investigate" registered "website, cancel the individual doctor manual plus. Before that, the suspended business company registered in Beijing, the doctor uninstall the APP on his mobile phone business company as required.

Because do not possess the doctor resources, do not have practice conditions, some Internet medical companies unable to carry out "listening, asking and" core services of diagnosis and treatment, can only be registered and other peripheral services, some specific policy implementation may objectively will bring certain effect on them.

In fact, the Internet medical company profit model tend to be single. The reporter discovers to open some medical APP, most doctors online advisory only listed above, the diagnosis and treatment of an appointment the doctor only a fraction, and many doctors registered hospitals is not his inaugural famous hospital, but another private institutions practice site.

Pilot Internet drug retail business has been suspended. Because the pilot exposed in the process of the third party platform and physical pharmacy subject responsibility is not clear, the sales of prescription drugs and drug quality and safety problems such as difficult to effective regulation, recently, and unfavorable to protect consumer interests and the safety of Internet third-party platform online retail drug pilot work was halted, sell drugs to the user via the Internet platform to stop trading business directly.

Chen Qiulin analysis, the healthcare industry due to about a man's life, it is necessary to tightly regulated, policy carefully to promote the healthy development of the Internet is beneficial to the health care industry. Many industry will face in the initial period of development is not standard, the problem such as lack of laws and regulations and industry standards, Internet medical industry as well. He suggested that study as soon as possible, perfecting the relevant laws and regulations, determine the Internet medical information identifying regulatory mechanisms, the Internet medical liability cognizance, Internet medical and clinical application scope specification. At the same time, more to guide medical Internet and traditional medical institutions, implement medical O2O mode, on the premise of ensuring medical quality, play the advantages of Internet medical convenient, low cost, make the industry get better and more sustainable development.

To seek the breakthrough

Resources is the key to the doctor and pay "the last kilometer", and have the core service ability, extend upwards, thanks to the Internet, to the surrounding stretch

As Chen Qiulin analysis, nowadays, Internet medical enterprise began to offline pathfinding, get the doctor resources, combined with the real diagnosis and treatment behavior, online and offline business development at the same time, the intention to create more service scenario, to improve the user viscosity, attract more users. In July, clove garden clinic opened a second entity; After the rain the doctor announced in five cities set up clinics; Ali health in physical pharmacy "clinic" in a minute, and cooperation to build public hospital appointments online network hospitals; Ningbo cloud also went to the hospital, the medical group offline, do real business, etc.

Because of the importance of clear doctor resources, ping an health first absorb core resources. The company senior vice director of marketing and public relations are Yao Peng introduction, nearly thousands of doctors are retained by the company full-time doctors, above all from dimethyl public hospital, the doctor can real-time 24 hours online answer questions. Ping an health main revenue comes from a medical business, reached 350 million yuan last year. To find a doctor a lot of people after a medical interpretation, become a highlight of its online combining, allegedly its registered users, active users are more than thousands.

Will let the Internet, some people believe, offline business enterprise lose asset light path development advantage, heavy assets and lengthy management chain will drag on Internet companies, into "health + Internet", not "Internet + medical". Internet companies, however, did not see it that way.

Clove garden chairman li tiantian thought, the medical industry is an industry with longer industry chain, the patient needs complicated. Internet companies can collect different levels of data in different level, provide the corresponding services, meet the demand of patients. He thought the patient needs the first level is the access to information, the second level is consulting, information read that many patients are not satisfied, also want to have depth with the doctor about the disease, medication, the physical condition of interaction, the third level is to satisfy the need after consulting a doctor diagnosis and treatment of patients, this level will need to have the entity medical institutions to satisfy their needs. "Just do an online publishing or offline medical institutions, are not enough. I think" Internet + medical "is more of 'medical + Internet, medical treatment is the core of service ability, extend upwards, thanks to the Internet, to the surrounding stretch." He said.

Had the doctor resources, followed is "the last kilometer" problem of online payment. "Internet medical lacking the support of health care, but if in healthcare, health department and the insurance company's ability to carry out cost control, will become a new problem." Chen Qiulin said.

In addition, because of information security, Internet medical application of big data has caused the attention of people. National health development planning commission health development research center researcher MiaoYanQing, said the Internet company can "+" health management, with a good cooperation with famous doctor, MingYuan health management concept, development and application data, enables users to enjoy a higher level, better the quality of public health services and the family doctor service. That, of course, also need government regulation innovation, services can be provided by the market, but the data ownership should be the government.

Hangzhou business software company chairman GeHang advice, some desensitization data should be released, the incidence of diseases such as area, etc., for personal data must I agree and authorize before use. "However, big data have to rise, this is the foundation of health management, precision medical."

The People's Daily (sep 12, 2016, 17)