The doctor of traditional Chinese medicine, by the "hard power" to the world!

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Release date: 2016-09-20 11:08:04

1.63 million people attention, unofficial WeChat most influential political and economic fields, nearly 3 month's total fourth on the new list.

Late on September 4, 2016, CCTV aired a new period of "dialogue", the theme is "finding" hard power "of traditional Chinese medicine to go out. "Business people" to participate in the "dialogue" of record, and in an interview with the China association of traditional Chinese medicine (TCM) before and after the recording committee's first director of the rotating of donkey-hide gelatin, state-level intangible cultural heritage representative company making skill inheritance, the company President Mr. Qin.

Inheritance and traditional

Forty years ago, in October 1974, 16 years old of farmers to qin (he likes to nominal age known as 17) recruitment to the company factory to do temporary workers. It is a factory was founded in 1952, is domestic first state-run gelatin factory. After more than two thousand years, the company of donkey-hide gelatin has always maintained cottage industry production, and always adhering to preach a man not a woman process inheritance model.

Qin, the teacher is a man named xu-xiang liu old medicine, he is with hall of seventh generation successor. Chance coincidence, qin became the founded in jiaqing five years (AD 1800) in the company of these descendants of the eighth generation, became a complete inheritance the eighth generation of donkey-hide gelatin production line of the record.

"Conditions were extremely difficult, big POTS are open, smoke, is opaque. Coal and close to the pot, the dust float in the sky. Because of the steam, especially cold in winter. We have to survive in this environment." He is very cherish the hard-won work. "This is my first step from countryside to city." He said.

After years of learning and training, qin, from an unknown temporary workers, gradually became the important role of the enterprise. In 2006, Mr. Qin became the company general manager (President). He began the most central standing on that stage. In the next ten years, the company became the only three consecutive terms gold prize, the only won the provincial governor of shandong province won the national quality award (organizational and individual) and the national quality award and outstanding Chinese enterprises, also won the Chinese industry iconic brands 6 times in a row.

In 2015, the company sales income 5.45 billion yuan, profit tax 2.582 billion yuan, 32 billion yuan, the brand value of 10.6 billion yuan. 4.8 times ten years, the company's sales revenue growth, profit tax increases 8.22 times, 14.5 times value growth, brand value increased three times, eight consecutive years was rated as the most development strength of the listed company...

These figures, is to the qin, praise, but also in the 42 years, devoting themselves to their work, together with the company to create brilliant achievements.

Culture and science

Dong 'e county is the hometown of donkey-hide gelatin of China. From that day, "the company" at the helm to qin is its curators felt a sense of responsibility. He often cite the zengzi's that sentence: "can not hony, a long way to go."

Although Chinese medicine outside his ways are hard and twists and turns. But qin, still feel that this is an unprecedented historical opportunity. They this generation of Chinese medicine person, if missed the historical opportunity, go out and internationalization of traditional Chinese medicine time cost will be higher. He is willing to shoulder this historic mission.

For qin, Chinese traditional medicine is not simply an industry, but also a culture. He always thought, Chinese medicine culture is Chinese culture is one of the veins. In the past decade, he was immersed in "cultural marketing", "marketing culture" and "cultural experience" logic, yet have a clear cognition.

Qin, a column in the public daily, called "first thing". Column names from the impact of wang yangming youth asked: "what is the best?" He said in a recent column:

Many people think, "cultural marketing" is a means of culture is a tool that marketing is purpose, in the final analysis is for the sake of the company's operating performance. This view comes from analysts and financial media. But I always think, though "the company" in the past more than ten years has been to promote "cultural marketing", but "cultural marketing" at the end of the day is not for sale, but for the sake of culture, is to enhance the cultural consciousness of traditional Chinese medicine and cultural confidence and self-identity, awaken the collective memory of the Chinese nation.

Standing on the position of "the company" thinking, over the years we have been carrying on the "cultural marketing" strategy to promote. What is a cultural marketing? Is through the spread of donkey-hide gelatin culture, make people to understand culture, traditional medicine and gelatin know we live in the country. This is "the company" "where I come from."

Over the past ten years, "the company" in the process of "cultural marketing", through the different patterns and the carrier, through the scenes, the story mode, trying to wake up people memories of the civilization of Chinese medicine. We in the Zhen Huan preach "and" the biography of female medical partner of implant, has "the company" is deeply rooted in the hearts of the people.

In fact this model, we have to learn from the south koreans. Through "dae jang geum" and "be" two ratings record TV, Korean successfully introduced the national medicine, make heo jun ", "Chinese ancient medicine is deeply rooted in the hearts of the people, became a Korean national national memory and cultural source of confidence.

"The company" to the film and television play implants, the goal is to move towards the world, become a national name card, and not just for the sake of the domestic market. As "Zhen Huan biography" and so on of outstanding film and television production abroad, we pre-emptive action has paid off now.

On "cultural marketing", we also adopt some "celebrities" model (countless cultural celebrities on the three thousand - year - old is "the company"), "Chinese diplomacy", "sports marketing", "festival ceremony" model, popularization of gelatin memory function and culture, build cultural Renaissance.

In qin's view, Chinese traditional medicine is the carrier of Chinese civilization, is one of the most important local Chinese civilization, but also after thousands of years of science.

Qin, think that, as practitioners of traditional Chinese medicine, Chinese medicine known part of the present to the world, and try to explore the unknown of traditional Chinese medicine, make it understandable and acceptable, quantifiable and can be positive. This is the threshold of the traditional Chinese medicine to the world, is also a collective mission of generation of traditional Chinese medicine of them.

Quantitative trip

Jakarta, Indonesia in 2013, sponsored by the Indonesian association of traditional Chinese medicine medical seminars, Indonesian society through a series of clinical research of TCM, gradually confirmed the effectiveness of the "compound donkey-hide gelatin plasma treatment of dengue fever", the compound glue mucilage auxiliary treatment of dengue fever in Indonesia have become the first special proprietary Chinese medicine.

Compound glue mucilage is the product of the quantification and digitization, and traditional Chinese medicine internationalization "quantitative" is the biggest constraints.

In qin's view, "quantitative" is one of the foundation of modern science. If you can't quantify, the traditional Chinese medicine disciplines will be questioned, the path of the "going out" will become narrow.

Specific to the Chinese traditional medicine can exactly quantitative problems, his point of view is:

First, traditional Chinese medicine (TCM) industry only quantitative, can produce truly world-class enterprise. "Quantitative" is a specialized vocabulary, refers to the specific goal or task, you can clear measures, according to the different situation, show the number of how many, specific statistics, scope, length, etc.

Second, quantitative is not conflict with the traditional. "The company" refining techniques of inheritance of tradition, we insist on, insist on traditional comfort at the same time, the traditional techniques, experience, with modern equipments, scientific language, the rubber mixing equipment, temperature, moisture content and other traditional experience into modern languages. In rubber mixing process, we use the experience of rubber mixing and intensification of microcomputer control system, the combination of each batch of donkey-hide gelatin quality more stable. But dry rubber, rubber process, we still insist on the thousands of years of handmade method.

Third, quantitative cannot treat as the same, must have a scientific attitude. Quantitative target is scientific, is to present scientific, rather than just a form. The quantitative way of traditional Chinese medicine, to go for a long time. Matching path of traditional Chinese medicine and modern medicine, it takes a long time to go out. This is a systematic project, needs the efforts of several generations, cannot happen overnight. This is two kinds of scientific logic, two kinds of cultural gene, the collision, running-in and blending of the two kinds of discourse system, need to use scientific spirit and attitude to complete.

Fourth, the traditional Chinese medicine does not affect the efficacy after quantification. Traditional Chinese medicine to make markets more specification, after a quantitative production specification, medicine more standardized, a doctor's medication is more standardized, more evident eventually make clinical curative effect.

Qin said, "the company" granules, oral liquid, small molecular gelatin these three products, taking methods are convenient, small molecular gelatin living creature exploitation degree is higher, the better absorption, has won the invention patent authorization of the United States, South Korea. This is the benefits of quantitative.

"Efficacy of the final rendering has a variety of factors, in addition to the drug itself, also includes the doctor's treatment, the patient's physical quality, and other external factors. The influence of drugs is just one part of the treatment link."

"Quantification of traditional Chinese medicine, it is our mission and responsibility, but in essence is our pursuit of" healthy China "a signpost. We want to go further. This is more important than quantitative." Qin said.

Content source: commercial character