analysis: the people face up to the management of food consumption upgrading

Peng fly

On October 17, 2016 08:23

Source: People's Daily - the People's Daily

The Internet age, food regulation should not only in technology upgrades, more to keep up with the trend in management thinking, can let consumer sweet tongue, sweet in my heart

Hot water with the bread of collision, the fusion of material bags and food bags, a bowl of noodles was how many indelible memory table. However, according to the latest figures, China's falling sales of instant noodles, has lasted for five years. In 2015, the instant noodles production fell 8.54% on the previous year, sales fell 6.75%. The good memories, cannot hide the weakness of the whole industry.

The instant noodles market cold heat, is closely related to the transformation and upgrading of China's food consumption. As people material life level rising, show weakness is not only the instant noodles, compared to just the scenery when entering China, western fast food also has fallen in recent years under the altar. Once upon a time, parents to a McDonald's as a reward to the children's "delicious", is now really had no choice, agreed to the child to eat Fried chicken burger. Parents choose to change, not only because of pocket wallet drum, the more due to healthier food consumption concept in mind.

In growing food consumption idea, health is the most basic request. Delicious, fresh ingredients, is the Chinese evaluation standards of food. Even if in the rush of high-speed railway, everybody also for more delicious bento issued appeal; Even partial in the corner, but can be by electricity for absorbs the food. The food consumption of the new idea, new requirements, called "supply side" to keep up. In recent years, the "Internet + food" become a fast-growing emerging formats. Through the streets of the take-away little elder brother, through "the last kilometer" on the tip of the tongue; Under the drive of the delivery platform meet diners and restaurants and perfect, it is no wonder that the same instant noodles by consumers behind him. Today, whether it is food ingredients industry upstream procurement, processing, or downstream marketing, promotion, hiding behind with industry innovation of ideas, diners in you have a pleasant surprise.

New natural breeds new problems. Transformation and upgrading of food consumption, food regulatory TongPinGongZhen is required. Delivery platform in the black restaurant, shopping "copycats of hairy crab yangcheng lake, food the public issue of false advertising... These new concomitant with the "Internet +", is also new challenges for regulators. From this month began to implement the network investigation method on food safety violations, as well as new measures of law enforcement, as well as all attempts to redefine "Internet + food" for the relationship between rights and obligations, put more responsibility network platform, and to strengthen the supervision of private kitchens, small restaurant. The Internet age, food regulation should not only in technology upgrades, more to keep up with the trend in the mind, can let consumer sweet tongue, sweet in my heart.

The physical and mental health, the safety of the direct relationship between the people on the tip of the tongue is often difficult to restore once appear problem, therefore, transformation and upgrading of food regulation should not only, and to nip in the bud. Xi general secretary has made important instructions on strengthening and innovation society administration, emphasis on "improve forecasting risk early warning and prevention of various kinds of ability", for the food safety in the field of social governance also has important guiding significance. Local law enforcement agencies have been questioning the local network room platform, to move into the business to improve the barriers to entry, at the same time to strengthen the food industry upstream enterprise raids, guard a pass from food raw materials, and so on. These are all want to do the work at the front, from the source to curb possible security risks. Establishing and perfecting food safety early warning mechanism, consumer more safe to eat.

"Eat?" The most unique greetings, embodies the importance of diet in Chinese daily life, no other country in the diet culture can be comparable with China, more no country food market scale can equal with China. Food industry is a sunrise industry "of" never decline, but the transformation and upgrading of food consumption may occur at any time, the food safety field there are still a big risk. In the face of "cold to that a bowl of instant noodles", in the face of the vagaries of the tip of the tongue, we should never let go, is behind the food, people the longing for health, the pursuit of quality of life.

The People's Daily (October 17, 2016, 05 version)