On strengthening guidance for health promotion and education

The national health and family planning commission of the People's Republic of China

The 2016-11-18

No. 62 [2016] of the countries who propaganda

Provinces, autonomous regions and municipalities directly under the central government health and family planning commission (appoint, bureau), party committee propaganda department, the department of education, financial department (bureau), environmental protection department (bureau), industrial and commercial bureau, press and publication, NHK, sports bureau, bureau of traditional Chinese medicine, science and technology association, the xinjiang production and construction corps, the party committee propaganda department, health department, environmental protection, industrial and commercial bureau of education bureau, bureau of finance, NHK, general administration of press and publication, sports, association for science and technology:

Strengthen health promotion and education, improve the people's health literacy, the most fundamental is to improve the health level, one of the most economic, most effective measures. At present, because of industrialization, urbanization, population aging and disease, the ecological environment, lifestyle changing, still exist multiple disease threats we face in our country, a lot of health factors interweave complicated situation. For implementation of national health and health conference spirit, improve the people health level, on the basis of "the central committee of the communist party of the opinions of the state council on deepening the reform of medical health system" (found [2009] no. 6) and the "healthy China 2030" planning outline "" much starker choices-and graver consequences-in" health and health planning "the deepening medical and health system reform during the" much starker choices-and graver consequences-in planning, now have worked to strengthen health promotion and education, put forward the following opinions.

First, general requirements

(a) the guiding ideology. Fully implement the party's 18 large and 18th session of 2, 3, 4, fifth plenary session of the spirit, in-depth study and implement xi series of important speech spirit, the general secretary in accordance with the "five one" the overall layout and the "four" comprehensive strategic layout, firmly establish a new development idea, earnestly implement the CPC central committee and the state council decision deployment, adhere to the "focusing on grass-roots, powered by innovation, prevention first, equal emphasis on Chinese and western medicine, the health in all policies, the people sharing" health and health work policy, in order to satisfy the demands of people's health as the guidance, to improve population health literacy level as the gripper, supported by health promotion and education, system construction, strive to create a healthy supportive environment, advocate healthy way of life, to treat centered to on health as the center, promote the health and health equity, promote the health of China construction.

(2) the basic principles.

Adhere to the people-oriented. Centered on people's health, according to the demand for health promotion and education services, guide the masses to set up correct health perspectives, the formation of health behavior and life style, improve the health literacy. Strengthen the awareness of personal health and responsibility, cultivate all participation, all new ecological construction, everyone Shared health.

Adhere to the government. Always give priority to people's healthy development of the strategic status, health promotion and education, strengthen the governments at all levels in the work of the leading role, the residents' health level as a government priority index of objective management, strengthen organization leadership and department cooperation, jointly maintain the health rights and interests.

Adhere to the concepts of health. Pay attention to prevention, the reach mark, pay attention to the whole process of whole life cycle, the health, to promote the health in all policies, the implementation of medical and health care, sports, environmental protection, food and drug safety, psychological intervention, such as comprehensive treatment, effectively deal with all kinds of factors affecting health.

Stick to the whole society to participate in. Give full play to the advantages of the social various aspects strength and function, and mobilize the enterprises and institutions, social organizations and the masses to participate in health promotion and education work of the enthusiasm, initiative and creativity, establishing and perfecting the multi-level, diversified pattern of work, make the health promotion to become the consensus of the whole society and conscious action.

(3) the main goal. By 2020, a healthy lifestyle and behavior basic popularization and achieve full coverage of poor areas, the people to maintain and promote their health consciousness and the ability to have bigger promotion, the residents' health literacy level of 20%, a major chronic disease premature mortality 10% lower than in 2015, to reduce the occurrence of disability and disability. Health promotion and education work system, further perfect, "the health in all policies" strategy effective implementation, county (district) of health promotion, schools, government agencies, enterprises, hospitals and significant results were obtained in healthy families construction, to effectively control the main risk factors which can affect health, healthy for production and living environment has been formed, promote "much starker choices-and graver consequences-in" to achieve the goals of health and health planning, improving people's health and well-being.

Second, to promote "health in all policies"

(4) promote and advocate "health in all policies". Fully understand social, economic, environmental, lifestyle and behavior on people's health, widely publicized important impact on public health, public policy adhere to the "health in all policies" strategy. Local governments at all levels must establish a "health in all policies" long-term mechanism, build the "government-led, multi-sectoral collaboration, the whole society to participate in the" working pattern.

(5) to carry out the cross functional health action. Regional various departments to safeguard people's health as an important objective of economic and social policies, establish overall health impact assessment evaluation system, the system evaluation of various economic and social development plans and policies, the health effects of major project. Threat to health of local residents around the main problem, to formulate strategies and intervention measures for the prevention and control, cross-sectoral health action. Local governments at various levels should enhance the support to health services, the relevant industry standards, establish a sound supervision mechanism, standardize the health industry market, improve the quality of health management service.

Three, create a healthy supportive environment

(6) to strengthen rural areas for health promotion and education work. In view of the rural population health needs, widely publicized residents' health literacy basic knowledge and skills, improve the rural population health consciousness, form good health habits and healthy lifestyle. Do a good job in rural areas focus on chronic diseases, infectious diseases, endemic disease prevention and control, increase the intensity of maternal and child health work, the full implementation of free eugenics health examination before childbirth in poor areas, rural women supplement folic acid to prevent neural tube defects, rural women "two cancer" (breast and cervical cancer screening, children's nutrition improvement, newborn disease screening and so on. Comprehensively promote healthy rural construction, continue to carry out environmental sanitation clean action, the implementation of the rural residential environment of poor areas to improve separation engineering action for poverty alleviation and human, to speed up the rural sanitary toilet construction process, the project of rural drinking water safety to consolidate enhance and improve rural sewage treatment, and effectively improving the quality of living environment, the construction of healthy, livable and beautiful home.

(7) to strengthen the school health promotion and education work. Health education should be brought into the national education system, the health education for all education stage is an important content of quality education. Focusing on primary and secondary schools, the school health education and promoting mechanism is established. To strengthen the construction of school health education teachers. Building related discipline teaching and education activities, the combination of classroom education and extracurricular practice, the combination of regular publicity and education combined with centralized propaganda and education of health education model. To improve school health environment, enhance the promotion of tobacco control and create smoke-free environment, and common diseases prevention and control work of students. To ensure the students meal food safety and nutrition, the implementation of rural compulsory education in poverty-stricken areas students nutrition improvement plan. To carry out the student physique monitoring. Attaches great importance to the school sports education, promote the school, family and social multilateral coordination, to ensure that the students on campus sports time not less than 1 hours a day. Good youth sports activities to promote program implementation, promote the healthy development of the campus football and other sports, active exercise, sun life become more common in adolescents.

(eight) to strengthen the institutions and enterprises and institutions for health promotion and education work. In the various departments, enterprises and institutions and to carry out workplace health promotion, improve staff health consciousness, advocate a healthy lifestyle. To strengthen the construction of smokeless organs, improve the departments, enterprises and institutions and health environment and sports facilities, establish the harmonious fitness system, advocating fitness 1 hours a day. Hold health knowledge lectures, accord with the characteristics of unit fitness and competition activities, organize regular staff physical examination. Strengthen production safety work, to promote the occupational disease hazard source management, establish and improve the production safety, occupational disease prevention policies, strengthen the safe production and occupational health system, and urge enterprises to perfect the system of safe production and occupational disease prevention and control, for the worker to provide the necessary labor protection, prevention and control of occupational injury and occupational disease. Should actively organize and coordinate, and play an exemplary role of state-owned enterprises in health promotion.

(9) to strengthen the medical and health institutions for health promotion and education work. The medical and health institutions at various levels and of health promotion and education, as an important position, adhere to the prevention, advance prevention, cure centered to shift for the center with health, promote health management level forward, giving full play to the advantages of professional efforts on health promotion and education services. The various medical and health institutions at various levels shall strengthen the doctor-patient communication and the popular science propaganda, health maintenance, prevention and control of chronic diseases and infectious diseases, women's and children's health, mental health, reasonable diet, the elderly health care and other important content, carrying out health education and behavior intervention, spread scientific knowledge, rational drug use and improve the populace to prevention ability. To improve the hospital diagnosis and treatment and health environment, to create a smoke-free environment medical and health institutions, set the smoking cessation clinic at the hospital, to provide smoking cessation counseling and cessation service.

(10) to strengthen community health promotion and education, work and family. Relying on the community, carrying out "health family action" new "family planning" and "nutrition into m" activities. Family as a whole as the object, through the family health service system, on the healthy home kit, create demonstration healthy families, focus on family health support measures, such as health education for family members to provide targeted services. Family members health awareness, promote a healthy lifestyle.

(11) to create a green, safe health environment. According to the concept of green development, implement the most strict ecological environment protection system, establish and improve the environment and health monitoring, investigation and risk assessment system, focus on prevention and control of air, soil, water pollution accelerate afforestation, management and repair of soil, especially the cultivated land pollution, strengthen water conservation and water quality protection, especially the comprehensive improvement of the atmospheric pollution haze problem, industrial pollution, comprehensive renovation and solve the prominent environmental problems affecting people's health. To health as an important goal of social governance, coordinated development, construction and people's health as a whole the area comprehensively advancing health cities and healthy city, county (district) construction of health promotion, health communities, villages and towns, health units, such as health school, the family construction of extensive good situation. Implement the food safety law, perfect the food safety system, strengthen the supervision of food safety and establish edible agricultural products traceability all the coordination mechanism, strengthen construction of ability of testing enhance the level of the food and drug safety. Concept of safe development and improve the public security system, promote road traffic safety, promote health emergency monitoring and early warning and emergency medical rescue emergency ability construction, improve disaster prevention and mitigation capacity, efforts to reduce public safety events threat to people's life and health. Port of sound public health system, active prevention and control, in the face of the overseas public emergency.

Fourth, cultivate autonomous self-discipline of health behavior

(12) advocate a healthy lifestyle. Further promote universal health literacy action, the health life style, national special action, such as nutrition action plan to implement the scientific literacy action plan, to promote the health of science and technology work, vigorously popularize health knowledge and skills, and lead the masses to establish rational diet, exercise, quit smoking limit wine and psychological balance of a healthy lifestyle, advocacy of "every man is his own health the first" concept, improving people's health literacy. For women, children, the elderly, the disabled, the floating population, the poor, such as focus groups, accord with the characteristics of the health promotion and health literacy activities. Geared to the needs of social advocacy active aging, the concept of healthy aging, for the elderly and their families to carry out the knowledge popularization and health promotion, combining with the characteristics of the elderly health and development of old people to actively participate in social, improve the elderly health literacy. Promoting tobacco control performance, increase the intensity of tobacco control, use of price, tax, legal means such as improving the efficiency of tobacco control. For tobacco control publicity and education, promoting work on smoking in public places, actively promote a smoke-free environment construction, strengthen the tobacco control supervision and law enforcement in public places. By 2020, 15 years of age and older tobacco use prevalence rate 3% lower than in 2015. Strengthen the smoking cessation services. Control limit alcohol health education, excessive use of alcohol, to reduce alcohol abuse. To teenagers, women of childbearing age, floating population and the risk of sexually transmitted, with emphasis on the high-risk behavior groups, sexual morality and sexual health, sexual safety publicity and education and intervention. Vigorously popularize about the harm of drug abuse, measures and ways of treatment and related knowledge.

(13) actively promote the national fitness. Enhance the promotion of national fitness education, popularize scientific fitness knowledge and methods, make sports fitness become the important content of the life. We will launch extensive fitness programs for the general public, and promote the national fitness and health depth fusion, the innovation mechanism of the national fitness system. Perfect the national fitness public service system, as a whole the construction of the national fitness public facilities, strengthening fitness trails, national fitness center, sports park facilities construction, etc. Implementation of public sports facilities open free or low-cost, meet the conditions to ensure the public sports facilities and open all enterprises and institutions sports facilities open to the public. Strengthen the science research, the national fitness exercise prescription advanced library construction, and release the Chinese sports fitness activities guide, actively carry out the national physique monitoring and survey the national fitness activities. Establish "body medical combination" health service model, build a scientific and reasonable exercise guidance system, providing personalized scientific fitness guidance service, improve the level of the national fitness scientific. By 2020, to reach 435 million to participate in regular physical exercise.

(14) attaches great importance to the mental health problems. To strengthen the construction of mental health service system and standardized management. Basic research foundation of the increasing mental health problems, to do a good job of popular science knowledge of mental health and mental disease, improve people's mental health literacy. Standardize and develop the psychological therapy and psychological consultation, mental health services such as strengthening the mental health professional talent training. Strengthening of common mental disorders and mental intervention behavior problems, increase of working group to focus groups, and special psychological problems early detection and intervention in time. We will focus on developing severe mental disorders report registration and treatment relief management. Comprehensively promote mental disorders community rehabilitation services, encourage and guide social forces to provide mental health services and mental disorders community rehabilitation services. Improve the emergency capability and level of psychological crisis intervention.

(15) vigorously carry forward the traditional Chinese medicine health culture. Summary of Chinese national understanding and the understanding of life, health, dig deep cultural connotation of traditional Chinese medicine, TCM health preservation culture creative and innovative development, to that of the modern health concept of blending is same. Make full use of existing resources, build the base of cultural propaganda and education of Chinese medicine and traditional Chinese medicine health culture communication experience center, make publicity and display, the experience knowledge of traditional Chinese medicine and the service platform. Implementation of traditional Chinese medicine health literacy promotion project, to carry out the "traditional Chinese medicine, Chinese medicine health culture to promote action", implement "in 2020, the people of Chinese medicine health literacy 10% increased" goal. TCM culture into the campus, promote the students develop good habits and health consciousness.

Fifth, create a healthy social atmosphere

(16) extensive spread health knowledge and skills. Country to encourage and guide all kinds of program and TV media do good health, production and broadcast health public service ads, increase the public welfare propaganda, the increasing number of reported health science, multi-purpose the people heard, understood, and the way to listen to and popularize health knowledge and skills, let health knowledge into the heart. Establish residents health literacy spread repository, basic knowledge and skills to build digital health communication platform. Innovative ways of health education and the carrier, make full use of new media such as Internet, mobile client and cloud computing, big data, Internet of things, such as information technology to spread health knowledge, improve the accuracy, precision and effectiveness of health education, health science popularization platform building authority. To the health education to the specification, newspapers and magazines, radio and television, books, network and so on are the better off, can't give false health education activities to provide communication channels and platforms.

(17) make health information release and public opinion guidance. National and provincial health education professional institutions should according to main factors that affect people's health and problem, establish and improve the health knowledge and skills in the core information release system, perfecting the information release platform. To strengthen the supervision of the media health communication activities, to carry out the public opinion surveillance, correctly guide the scientific and rational response to public opinion and the public health risk factors. Relevant departments should strengthen supervision and management on health care advertising efforts, firmly against false medicine advertisement, severely punish false behavior and profit, thus misleading propaganda.

(18) to foster "promote healthy culture, everyone pay attention to health" social atmosphere. Actively cultivating and practicing the socialist core values, to promote the good physical quality, spirit, living environment and social atmosphere culture construction, to the health of the main characteristics in the whole society to form positive upward pursuit of spirit and healthy and civilized way of life. Give full play to trade unions, communist youth league, women's federation, association for science and technology, function and mobilization of mass organizations of Bridges, such as advantage, disseminate healthy culture, to mobilize the whole society is widely involved in health promotion action. Arouse the enthusiasm of all kinds of social organizations and individuals, give play to the role of health promotion volunteers, pay attention to cultivating and developing is rooted in the folk, bottom-up health promotion strength.

Sixth, to strengthen the construction of health promotion and education system

(19) gradually establish a universal coverage, clear division of labor, complete functions, efficiency of health promotion and education system. Establish and improve the health education professional organizations as the leading, in grassroots medical institutions, hospitals, public health agencies as the foundation, with national Open University health care as the platform, with schools, government agencies, communities, enterprises and institutions for health education functions for the extension of health promotion and education system. We will speed up the establishment of a health education professional organizations at all levels, enrich staff strength, improve the working conditions, set up information platform, improve service ability. Promoting the construction of 12320 health hotline. To further strengthen grass-roots health family planning institutions, hospitals, public health organizations and professional schools, government agencies, communities, enterprises and institutions building health education places.

(20) to strengthen health promotion and education, talent team construction. Encourage institutions of higher learning according to the demand, the training of specialists in the field of health promotion and education related. To strengthen health promotion and education, personnel training and continuing education, optimize the structure of health education professional institutions. To further improve the system of title promotion, improve the incentive mechanism, guarantee for health promotion and education, professional treatment, promote the rational flow of health promotion and education, talent and effective configuration.

Seven, the implementation of the safeguard measures

Strengthen organizational leadership (21). Local governments at all levels to improve the level of people's health as an important goal of administration policy, will develop the department of health and health as the implementation of the "four" comprehensive strategic layout, improve the important content of social governance, pushing forward the construction of the health of China to implement "the health in all policies" strategy, practical and residents health status as an important index of the necessary conditions and assessment of the government decision-making. To clearly define the responsibilities of various departments in promoting people's health and obligations, establish multi-sectoral cooperation mechanisms.

(22) increasing investment. Will work for health promotion and education into the economic and social development plan, strengthen the health promotion and education, infrastructure construction. Will be necessary for health promotion and education funds into the government budget, according to the rules to ensure health education institutions and health promotion network professionals funds, funds for development and construction and business. Ensure that health education professional organizations work strength can meet the needs of work. Widely attract all kinds of social capital, encouraging businesses, charities, foundations, such as commercial insurance institutions involved in health promotion and education career development. By inputting the countryside tent card poor investment in health promotion and education work.

(23) strengthen the supervision and inspection. For health promotion and education should be brought into the government's target appraisal content, detailed assessment target, clear responsibilities, organize regular for health promotion and education work in to examine the situation assessment. Pay attention to sum up the experiences of promoting the typical, in health promotion and education work has made outstanding contributions to the collective and individual give appropriate incentives. To work to carry out the poor, informed criticism, shall be ordered to make correction.

National health and family planning commission of the communist party's propaganda department

The ministry of education the ministry of finance

Ministry of environmental protection administration for industry and commerce

General administration of press and publication, radio and television sports administration

The state bureau of China association for science and technology of traditional Chinese medicine

On November 16, 2016