How to Innovate and Develop Internationalization of Chinese Medicine

2016-12-28

Journal of Traditional Chinese Medicine

      • The overseas layout needs to be judged strategically. It needs to be compatible with China's foreign strategy and combine the existing "points, lines and areas" to promote development.

• Standardization does not run counter to the individuality of Chinese medicine practitioners. On the contrary, it is a safeguard. It is a blessing that takes care of the entire Chinese medicine industry and the interests of the industry.

Chinese medicine industry itself has to go to capacity, to inventory, to leverage, reduce costs, make up the shortcomings of the inherent needs, should take advantage of the opportunity to optimize their own, lay the foundation for external development.

Chinese medicine has been spread to 183 countries and regions, China and foreign governments, regional and international organizations have signed 86 cooperation agreement on Chinese medicine. Chinese medicine has been recognized in Australia, Canada, Austria, Singapore, Vietnam, Thailand, UAE and South Africa in the form of national or local government legislation. China is promoting the construction of overseas Chinese medicine centers and vigorously promoting the development of overseas Chinese medicine. At present, the world market valuation of Chinese medicine services is about 50 billion US dollars / year. In 2015, the export of traditional Chinese medicine products was 3.77 billion US dollars, an increase of 4.95%. Although the trend is gratifying, it is still a long way to go. The internationalization of TCM needs to innovate in key areas such as overseas layout mode, international standard, transmission route, and business mode reengineering.

Overseas Innovation in Layout Mode

Chinese medicine overseas layout to adhere to the "point line surface" combination of ideas. Overseas development of Chinese medicine is facing a very complex environment, not only involves many countries, and the degree of development of Chinese medicine is different, geographical environment, health environment, social environment, economic environment, cultural environment are all different. Therefore, the overseas layout needs strategic judgment, and it needs to fit the foreign strategy of our country and combine the existing "point, line and surface" together to promote the development.

First, the "point" is the existing and will have some strategic fulcrum, that is, overseas Chinese medicine center. February 2016, the State Council issued the "Strategic Development Plan for Traditional Chinese Medicine (2016-2030)" One of the key tasks is to "explore the construction of a number of overseas Chinese medicine center." At present, there are a number of overseas Chinese Medicine Center inaugurated and is being built.

The construction of the Chinese Medicine Center in Malta is a relatively successful case. Malta, known as the "heart of the Mediterranean", although only 44 million population, but each year received 1.6 million tourists, tourism is well developed. After the establishment of Chinese medicine center, the development of Chinese medicine health service industry has become an important development plan of the Maltese government. Shanghai Longhua Hospital brings high-quality Chinese medical services to the local community and forms a cooperative and cooperative model of medical research and teaching. It fosters TCM practitioners throughout Europe and provides Chinese medical tourism resources with the support of Malta.

There is no doubt that the functions of the "six-in-one" of the TCM Center should be further expanded to promote the coordinated development of medical care, health care, scientific research, education, industry and culture, in the form of special economic zones and excellent service, successively cracking down on medical qualifications, educational approval, Medical insurance and other bottlenecks, so that the Chinese Center of Chinese overseas Chinese people works and highlights of the project.

Second, the "line" is "along the way" and its six economic corridors. The economic corridor is an important support and key project of China's overseas cooperation and "all the way along the road". It has received substantial financial support from the Investment Bank of China, Silk Road Fund and the policy support of participating countries. The 13th Five-Year Plan points out that "joint construction of international economic cooperation corridor", "extensive education, science and technology, culture, tourism, health, environmental protection and other areas of cooperation for the benefit of the local people." Active docking national planning, relying on economic cooperation corridor layout overseas development of Chinese medicine, Chinese medicine is "going out" strong "booster."

In the Czech Republic Center is "along the way," the first health cooperation projects undertaken by the Shanghai Shuguang Hospital. Czech Republic as China's second largest trading partner in Central and Eastern Europe, with Germany, Poland, Slovakia, Austria, connected to the landscape, is "along the way" important economic corridor country. But the project is not isolated, it is "along the way" big strategy in one of the many bright spots. Today, the Czech Republic set off a Chinese wind, both to see the UnionPay, Huawei, Lenovo's substantial advertising, but also to see the Terracotta Warriors and Horses, Panda, China Dragon and other cultural tourism projects with Chinese imprint. In the Czech Republic Center by hot, full appointment. But need to clearly recognize that this success is not just made by the Chinese medicine itself, but to share the "along the way" strategy dividend.

Third, the "face" is a multilateral cooperation mechanism accumulated by China's diplomacy for several decades. Each mechanism has a huge coverage. At present, most of the agreements signed by foreign countries contain the content of Chinese medicine, and these important ways of achieving these achievements are these multilateral cooperation mechanisms. Chinese medicine does not have enough strength, there is no need to build a new cooperation mechanism, but the need for cooperation in the existing platform full debut.

Chinese medicine is a rare both independent intellectual property rights, but also cultural and historical background of the country card. Therefore, Chinese medicine should take the initiative to the international, so that the people of the world to share Chinese medicine benefits. With the overseas development of Chinese medicine "point, line, surface," the three linked together, "vertical and horizontal" there will be unlimited development potential.

The innovation of international standards

Standardization is not contrary to the individuality of traditional Chinese medicine, on the contrary, this is the protection, is blessing, and the interests of the entire Chinese medicine industry and industry. Now, because of the lack of standards, some of the advantages of traditional Chinese medicine in chronic diseases in scientific research test results are extremely unstable, so that the establishment of Chinese standards are challenged. In 2008, WHO "Acupuncture Clinical Research Guide" promulgated, of which more than 90% of the points have adopted the Chinese standard. This means that in the world, in accordance with Chinese standards for the implementation of acupuncture treatment will be evidence-based, subject to WHO policy protection. At present, WHO-led "acupuncture practice standard" is now being developed, China is still in the lead.

Actively promote the construction of international standards of Chinese medicine, there is an additional bonus is "outside the promotion. At present, China's national, local and business-related standards of Chinese medicine has more than 600. Affected by different factors of interest and historical reasons, many standards are independent, often do not recognize each other, leading to written standards, the actual operation in the first place. This kind of "do not use", "with one" phenomenon seriously affected the development of Chinese medicine itself, but also to its international interests are not effectively protected.

Numerous examples show that the promotion and application of international standards, will be the strongest driving force to promote industrial development. On the contrary, the standard for all people, is subject to people, the Chinese medicine industry is also true. Fortunately, March 2016, "Chinese medicine coding system," the first part of the "Code of Traditional Chinese Medicine" has been published for Chinese medicine and traditional Chinese medicine to provide a digital coding basis and technical standards, and effectively promote the development of traditional Chinese medicine trade and specification. ISO Technical Committee of Chinese Medicine has released seven international standards, 2017 will have 10 new standards introduced. But against the current, do not advance, there are a lot of standard blank need to continue to fill.

Carrier Innovation of Transmission

Chinese overseas development strategy is to strive for the international stage of the right to speak. French philosopher Michel Foucault's "discourse order" has a core view: the discourse is the means and purpose of people's struggle. Discourse is power, people give their power through words. Indeed, in the international arena, there is no right to speak, there is no right to reciprocity. It should be said, the right to speak Chinese medicine is the soft power of Chinese medicine and hard power in the world of expression.

In communication, India has obvious advantages, language barrier-free. South Korea also persevere in sending overseas "Korean Korean Yi Yi" 23 years. Chinese medicine has also participated in many international relief, this year China Shanghai International Emergency Medical Team also adopted the first batch of WHO certification. The media have also reported on this, but is often reported medical team, rather than Chinese medicine. This is a way of thinking and propaganda strategy. TCM overseas transmission channels from the following aspects of innovation:

First, self-communication. How do you promote yourself internationally? Large to the whole of China, as small as a school there is the problem. Shanghai University of Traditional Chinese Medicine, for example, not the international media attention, the school through the media, self-promotion. Has achieved some results: First, the school's official WeChat platform from 360 cities around the world nearly more than 60,000 fans, the monthly reading of more than 250,000. The school also established a "Chinese medicine culture" in the bilingual WeChat platform, the target population to lock overseas Chinese fans, give full play to the advantages of new media platform. Second, the school "Chinese Medicine Culture" magazine's overseas edition is the only one with an international issue, the promotion of knowledge of Chinese medicine English culture journals, iBooks platform has been covered by the 57 countries of the Apple client, while landing the Amazon global International online shopping platform, and with the Hanban, Confucius Institute of Overseas Chinese Medicine, Chinese Medicine Center, New York College of Traditional Chinese Medicine and other official website link promotion.

Second, overseas promotion display. 2015 World Expo in Milan, Shanghai University of Traditional Chinese Medicine on display with their full intellectual property rights "cloud intelligent system of Chinese medicine," Chinese and foreign professionals and the news media as a change in people's traditional concept of health management initiative. 20167, Chinese Medicine Museum in London, Westminster University of Traditional Chinese Medicine Health Culture Exhibition, so that foreign friends from the exhibitions, lectures, folk music and interactive projects in the experience of Chinese medicine profound.

Third, the dissemination of international organizations. A lot of the right to speak is owned by international organizations. On 13 May, WHO and the Indian Ministry of Traditional Medicine signed an agreement to develop guidelines for the practice of medicine in Ayurveda, Yoga, Unani, and Pachama. Foreign media to "Indian traditional medicine by the WHO recognized" as the title competing reports. This is India's right to speak for the country's traditional medical endorsement. Even Indian officials have suggested that Ayurvedic medicine has a history of 5,000 years and has been introduced into China a long time ago. This statement deserves our attention and vigilance. Of course, the WHO Department of Traditional Medicine, China has a solid force. But this force is not big enough, at the bottom of the four organizational structure, only the total number of employees of two thousandths. If we can not grow this power in time, make timely changes in the organizational structure, the consequences are very serious: on the one hand, Chinese medicine practitioners in the WHO's right to listen to no one, the lack of supporters; the other hand, when Chinese medicine broke negative news, WHO Some departments can add insult to injury, further derogatory Chinese medicine. Therefore, Chinese medicine practitioners should stand on the strategic height of the global health discourse right to fully understand the seriousness of the problem and try to change the status quo through the diplomatic channels through the Chinese mission's clear appeal from the organizational structure to enhance the Chinese medicine in the WHO Status.

Cross-field format innovation

Chinese medicine and supply-side reform on it? Of course. People who are familiar with TCM are aware of the close relationship between the two. First of all, the reform of the supply side is the innovation of our government to deal with complex economic situation, from the demand side of the troika to the supply side to think about the problem, itself has "Yin and Yang mutual root" traditional philosophical implication. Secondly, the supply side reform is to better meet the needs of the people, involving all walks of life, of course, also includes the Chinese medicine industry. "Chinese Medicine Development Strategy Plan (2016-2030)," one of the goals is "to 2020, the Chinese medicine industry has become one of the pillars of the national economy." Third, the customization of Chinese medicine and high-quality products is a good way to stimulate demand. People's quality of life requirements of the continuous upgrading, resulting in many products and services overcapacity, few people interested. But personalized things, even if the price is not cheap, we will rush to buy. Quality of traditional Chinese medicine is the pain point of consumers. There are a large number of groups willing to invest in health, Cordyceps, saffron, black wolfberry, wild ginseng and other forms of a huge business opportunities. Of course, not to say that expensive medicines equal to high-quality Chinese medicine, but that the quality of Chinese medicine to improve, consumers will be willing to pay. For example: cream side, diet, health tourism.

Chinese medicine industry itself has to go to capacity, to inventory, to leverage, reduce costs, make up for the inherent needs of short board, should take advantage of the opportunity to optimize their own, lay the foundation for external development. "Three" to be eliminated by a group of generic drugs, rough processing, low-tech drugs to survive the small workshop of the excess capacity of pharmaceutical companies to guide the virtual financial capital flows to the traditional Chinese medicine industry entities; "one down" through technical means to reduce medical services and High-quality Chinese herbal medicines, proprietary Chinese medicine production costs; "make up short" to increase investment in research and development in order to change the status of low value-added, increase the secondary development of proprietary Chinese medicines, cultivating international competitiveness of the famous drug , Activate domestic demand, but also for the accumulation of competitive advantage in overseas markets, help the country's economic restructuring.

China's Internet industry, for example, in 2020 China's digital medical market is expected to form a scale of 690 billion yuan. Baidu's "Baidu doctor", Tencent's "wisdom of medical treatment," the three pillars of the competition has been formed form of competition, "the future of the hospital", "Baidu doctor", Tencent's "wisdom of medical treatment," the three pillars of the competition format has been formed .

However, the current Internet + medical treatment did not address the pain points of the people. First, medical professionalism is too strong, the second is difficult to integrate medical resources, the third is VR, AR and other new technologies have not yet entered the medical system closed-loop. The face of GoogleFit, Apple HealthKit, Microsoft MicrosoftHealth competition, the treatment of disease, chronic disease management, health concept is undoubtedly the global Internet + medical features and highlights.

In the field of Internet + Chinese medicine, Shanghai University of Traditional Chinese Medicine for the bracelet, four diagnostic apparatus, health mirror useful exploration. This is just the tip of the field of cross-industry innovation. Chinese medicine can marry a lot of common development of the industry, Shanghai University of Traditional Chinese Medicine wine products, affordable herbal medicine, tea drinks, and Shuguang Hospital is working with Disney to discuss the park cooperation projects, are cross-field format innovation.