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The examination and approval of the reform of the record policy "loosen ties" to promote the healthy development of TCM diagnosis and treatment industry

2017年12月02日

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The examination and approval of the reform of the record policy "loosen ties" to promote the healthy development of TCM diagnosis and treatment industry

2017-12-02 China sankei news


Since 2016, a number of policies have been introduced to promote the development of TCM diagnosis and treatment industry. Now, it is no longer required to open a traditional Chinese medicine clinic.

Recently, the national health development planning commission issued "interim measures for clinic of traditional Chinese medicine for the record management" (hereinafter referred to as the "interim measures"), the host clinic of traditional Chinese medicine, Chinese medicine at the county level to local authorities for the record, can practice activities, namely by the examination and approval system to records. The interim measures will be implemented on December 1. This means that opening a Chinese medicine clinic will no longer be approved.

According to the "interim measures", the competent department of Chinese medicine at the county level shall file the documents with complete materials and meet the requirements for filing, and issue the certificate of TCM clinic registration on the spot. If the material is not complete or does not meet the requirements of the record, it shall be notified to the record person on the spot or within five days from the date of receipt of the filing materials that the record person needs to make up all the contents. The state has gradually promoted the informationization of TCM clinic management, which can be applied online for filing. It also stipulates that medical advertisements issued by TCM clinics should abide by the laws and regulations and prohibit false and exaggerated publicity.

Industry insiders point out that the traditional Chinese medicine clinics "untiltie" will bring positive benefits to the whole Chinese medicine industry.

Simplify the cumbersome process

Zhongyan PWC jun-long xu, a researcher in accept the China sankei shimbun reporters, said in an interview records, is beneficial to professionals out of big system, promote the folk people practicing medicine of traditional Chinese medicine, is a promote TCM business policy; Practice is the only criterion to test the truth, but anyone who can cure the disease is good, not to be able to argue with it. The preparation of this system is undoubtedly to respect the objective reality, to the folk tour doctor, the treatment of folk remedies, a hundred schools of contention to a certain degree of identification; Theory of traditional Chinese medicine has always been more abstract, in fact, there is a lot of hard to quantify, such as pulse condition judgment, there are some skills and experience, etc., its subtleties, on books is to learn not to, not only need to learn many clinical field, but also need to return to teach by holding inherited the mode more suitable for the characteristics of TCM.

"Before the licensing model disagreed with shicheng, make its get legal protection, seem to be very weak, now the medical skill does expertise personnel examination for the qualifications of doctors of traditional Chinese medicine registration management interim measures (draft)", made from model is expected to be carried forward." "Said xu.

Shi lichen, a prominent medical strategy planning expert, told China sankei news that the opening of TCM clinics will bring about a variety of development. For example, the Chinese medicinal materials market will be enlarged; Many TCM treatment programs will gradually be picked up. After years of influence from western medicine, TCM diagnosis and treatment has been gradually diluted. At the same time, the sales of Chinese medicine will go up with the opening of traditional Chinese medicine clinics, because there are fewer Chinese medicinal herbs used in hospitals, and most of them rely on pharmacies. In addition, the sales of health care products of traditional Chinese medicine will also rise.

For the examination and approval system to records and jun-long xu think more of these are simplified to open the multifarious formalities of TCM clinic, but the record is more refined, strict clinic of TCM. It is not just the relaxation of the establishment of TCM clinics.

Key protected by the laws of the state administration of traditional Chinese medicine traditional medicine research director Song Xiaoting in an interview with the China sankei shimbun reporters said that compared to the original law, now open clinic of traditional Chinese medicine is really relaxed on the program. "Interim measures for clinic of traditional Chinese medicine for the record management" of the release will make the original can't start clinic of traditional Chinese medicine personnel have the possibility of opening, society of traditional Chinese medicine clinics will increase in the number of the development of TCM is a good policy.

It should be pointed out that, records are not without requirements, first of all, not all of the services of traditional Chinese medicine are put on record, only under the guidance of TCM theory, using the traditional Chinese medicine and acupuncture, cupping, massage and other non-drug therapy in medical services, as well as the traditional Chinese medicine dispensing and one decoction, etc. The clinic of traditional Chinese medicine pharmacy practice.

Second, Chinese medicine clinics to accord with certain qualifications, which should have the category of traditional Chinese medicine the doctor qualification certificate and after registration in medical treatment, prevention or health care professional full three years, or have "(specialty) of traditional Chinese medicine doctor qualification certificate". Moreover, the implementing rules for the regulation of medical institutions stipulated in article 12 of not bidding for clinic of traditional Chinese medicine, namely the unit can't bear civil liability independently, serving or do not have full capacity for civil conduct individual, on-the-job medical institutions, resign due to illness or leave the medical personnel, secondary medical accidents under five years of medical personnel, due to the violation of the relevant laws, regulations and rules, medical personnel have been revoked's practice certificate, be revoked of the "practice license of medical institution" medical institution of the legal representative or the principal person in charge.

Regulatory tightening

Although the practice of records is conducive to the development of traditional Chinese medicine, but due to belong to the traditional medicine of traditional Chinese medicine, and has much to do with people's understanding and the cultural background, easy to produce the phenomenon of good and evil people mixed up, makes some of the "Chinese medicine banner, does not comply with the conditions are obtained for the record, and may also cause some adverse social impact, it brings to the market regulation, some difficulties and challenges.

Mr Xu said the liberalisation would mean more responsibility for regulation. "The interim measures" stipulates that the competent Chinese medicine department at the county level shall conduct on-site verification of the archival TCM clinics within 30 days from the date of the filing of the TCM clinic. This requires the competent department of Chinese medicine at the county level to follow up the work and offer services on the doorstep. The main purpose of the verification is to verify the authenticity of the clinic's address, layout, scope of diagnosis and treatment, practitioners and equipment, and whether it is consistent with the filing.

Song Xiaoting, meanwhile, Suggestions, implementation of records must set up the laws and regulations, matching the for records, daily supervision institutions of traditional Chinese medicine practices, for the cognizance of adverse consequences, relief and punishment shall be clear.

The reporter interviewed and learned, at present, the primary Chinese medicine clinic main confusion has the competition pressure is too big, the customer flows frequently; Health care facilities are increasing, many patients are being diverted; Small risk tolerance, easy to cause medical malpractice; There are no business features, most of which are for low-tech diseases, easy to be imitated, and customers are unstable. The operation of the clinic is single and outdated; Lack of profit growth, lack of confidence and maintenance of difficulties; Lack of propaganda means, lack of promotion mode; Information management is almost empty, it is difficult to open the business situation.

Based on the above, jun-long xu think, under the new situation, the clinic of TCM at the grass-roots level must carry out the new strategic adjustment, the marketing model and profit model updating, realize the successful transformation, can in the new round of competition ahead.

The state encourages social forces to take part in medical care, which is in line with national conditions and the government actively supports it. It can be seen that the basic level of operation of the basic level is to integrate the treatment, management and health care. The combination of medical care and regimen can actually achieve comprehensive treatment, improve the curative effect and increase the benefit.

Do good health management work, establish health records, make health care plan, and some clinics can go to hospital and combine business model. The clinic is the best landing site for big health services.

Change of business thinking

Shi Lichen told reporters that the current one of the biggest problems faced in the clinic of TCM development is the type of specific services, along with the Chinese medicine clinic condition relaxation, a lot of people want to start in TCM clinic, but can not do, whether it is a chronic disease management or physical therapy program, which makes the traditional Chinese medicine clinics run up more difficult. In addition, the TCM clinic can not form a brand in a short period of time. Therefore, it is faced with great pressure to live in the first place. In addition, many Chinese medicine clinics only cure diseases, thus lack marketing concepts, therefore, cannot do big and strong.

He believes that with the emergence of a large number of TCM clinics, uneven phenomena can also arise, and therefore need to be constantly strengthened in terms of supervision. In addition, special physiotherapy programs should be set up in Chinese medicine clinics, since there are no special projects, and the opening of the sales clinic is not sustainable. Secondly, learning to market, not marketing, relying on technology alone can not guarantee the red fire of the storefront; In addition, to learn to pay attention to brand, constantly improve the brand reputation and popularity.

In addition, xu believes that TCM clinics need to improve their overall level and participate in family doctor services in the development. Clinic doctors should enhance the level of general diagnosis and at the grass-roots level to strengthen the customer management and customer service, strive for cooperation with public medical organizations at the grass-roots level, the implementation of the family doctor signing service, to gain stable customer groups; We will continue to learn the appropriate techniques and follow the medical line of TCM characteristics. The relevant departments of the state administration of traditional Chinese medicine proposed to accelerate the development of folk medicine, summarize folk techniques, develop and utilize them, and incorporate them into the national appropriate technology category.

"Clinic can strengthen grass-roots common frequently-occurring disease of traditional Chinese medicine appropriate technology application, positive transformation, institute of modern Chinese medicine therapy, professional green therapy extension services, quick solve the patient pain, learn to syndrome differentiation and treatment, strengthen the basic skills; At the same time, development chain clinics. With the support of the state, the private capital has invested in the regional Internet diagnosis and treatment, and has been continuously expanding the base and expanding the scope. Around the streets like the supermarket, both individual supermarket, there is also a big MAC, large and medium-sized supermarket chain, the future of clinic will and individual clinics around the streets and the unified brand, unified chain of clinics flowers, schools of thought contend ". Xu pointed out.