Suggestions on regulating the health care industry of traditional Chinese medicine in Shanghai

2018-01-30 Shanghai CPPCC

With the progress of the society and the improvement of living conditions, the health care consciousness also gradually enhanced, on the basis of the development of life science in the health industry, will become the 21st century for the United Nations that represent human society one of the two largest sunrise industry in the direction of economic development; The international community pays attention to the quality of life, the adjustment of life expectancy and the adjustment of life year, etc., so as to put forward the prevention and treatment of diseases and injuries, and attach importance to the development of prevention and rehabilitation medicine. The health care culture of traditional Chinese medicine has a long history. It pays attention to the harmony and unity between man and nature and society. The service content is rich, the means and methods are diverse, the effect is obvious and the effect is unique. The development of health care services for traditional Chinese medicine can not only meet the needs of the people to prevent diseases and pursue health. In 2010, the state council issued the "state council on encouraging, and guiding the healthy development of private capital investment several opinions (guo fa [2010] no. 13), encouraging investment in health health industry development, 2008 Shanghai shuguang hospital, yueyang hospital and changhai hospital set up according to the requirements of the state administration of traditional Chinese medicine KY3H not cure disease center, Shanghai health industry development is rapid, also become pull the new growth point of national economic development and the attention of the masses of the people.

However, in recent years, the knowledge of traditional Chinese medicine has become more and more popular. All kinds of "master of preserve one's health", health programmes and the traditional Chinese medicine health care books society, noise should be norms of traditional Chinese medicine health care market as soon as possible, establish strict censorship and plug loopholes, intensify of popular science propaganda, correctly guide the media publicity of traditional Chinese medicine keeping in good health and science, to help people establish a correct concept of preserve one's health.

※ problems and analysis ※.

1. The relevant laws and regulations of TCM health maintenance industry are not perfect.

The development of health care industry in traditional Chinese medicine needs a good system. At present the quality of the medicine industry standards and regulations are still lacking, service behavior is not standard, service quality and improve service level is uneven, remains to be further strengthen industry management, lack of law enforcement and management. At present, in the supervision of the health care market, there are many policies. The lack of perfect health service regulations and regulations will affect the long-term healthy development of TCM health care service industry.

2. Poor market order and lack of supervision.

The current focus of traditional Chinese medicine health care institutions, provided by the traditional Chinese medicine health care services, facing the regulation subject vacancy, lack of related standards and marketing problems such as unscientific, causing damage to the reputation of the Chinese medicine health care services, to people's physical health serious hidden trouble. More private capital to open in Shanghai health institutions, but their proficiencies of English vary, the service network is not sound, effective traditional Chinese medicine health care services can provide specification quantity is less, most of the existing health center for industry brand consciousness, too much to consider from economic Angle, ignore the brand effect. The scale is small, the position is partial, the health care center that decorates burrow is numerous. Specialization, standardization, part of the health center import non-professional personnel is more, in the display of products publicity layout rigorous vivid and systemic aspects such as lack of specification, at the same time, single function, lack of credit. In Shanghai, there have been a number of health care institutions in charge of the disappearance of the membership card, for the emergence of disputes, lack of corresponding processing mechanism.

3. The quality of the products is uneven.

The unhealthy macroscopic system makes the development of the health care industry in a more chaotic state. Health industry concentration is low. Due to the small size of the enterprise and lack of r&d capability, the product innovation cycle is long, which makes the enterprise lack market control, and the market initiative and the need for change cannot meet the strong demand of the market. The main suppliers in the market did not achieve economies of scale, and the scale and structure efficiency of China's health care industry was still in a low efficiency state. In traditional Chinese medicine health care industry at present, many in traditional Chinese medicine and related health care products, product function relatively concentrated, mainly concentrated in immunity, resist fatigue, regulating blood fat, improve osteoporosis, improve the gastrointestinal function, anti-aging, nutritional supplements (vitamin supplements, etc.), and other functions. The structure of health care products is not reasonable, the industry ignores self-discipline, and the low level of repetition is more, which seriously affects the people's trust in TCM health care institutions.

4. The health care market of traditional Chinese medicine, lack of access and exit mechanism.

As people to the rapid growth of Chinese medicine health care needs, health care market scale is more and more big, the threshold is too low, but in the health care industry health care service system of medical institutions have not yet fully formed. The service network is not perfect, which can provide the standard and effective health care services for TCM health care providers, which is lack of professional guidance and uneven service level. Many health care practitioners, through a lot of small advertising and the marketing network to quickly implement sales of large area, with marketing strategy and financial strength, rather than the technical level to influence the market, the pursuit of profit, lead to all sorts of contradictions.

Does suggest that does

To regulate the corresponding countermeasures of Shanghai traditional Chinese medicine health care industry:

1. Perfect the relevant laws and regulations in the health care industry of TCM (top-level design)

Set as soon as possible to promote the development of medicine health services related laws and administrative rules and regulations, and improve the service standard system, strengthen the implementation of the standards, improve the level of health care services standardization of TCM. To speed up the medicine market policy refinement landing implementation, strictly formulated relevant laws and regulations, unified health market macro management, unified to manage department clear industry, thoroughly overcome the disadvantages of conflicting policies from different departments, formulate scientific and reasonable price standard, set up the mechanism of medicine health care industry access, exit mechanism, increase the punishment regulations, a high starting point development of health industry.

2. Give full play to the role of trade association and enhance self-management ability.

Guided by "people-oriented" concept, rapid increase in support for the development of health industry, medicine industry association, to strengthen the industry regulations and establish industry self-discipline mechanism, protect the legitimate interests of the enterprise, at the same time, development of traditional Chinese medicine health care industry standards, industry development planning. Joint scientific research and medical institutions, carry out research cooperation of relevant health science industry system, and improve the scientific and technological content of health products.

3. Innovate the application mode of TCM health maintenance and promote the construction of "curing disease" system.

Drive has the talent advantage of the traditional Chinese medicine hospitals, to provide technical support, on the basis of the constitution of traditional Chinese medicine identification, from modern cultivate cultivate, diet nursing, living, sports health, meridian health corresponding, the guide of TCM health play a better play of traditional Chinese medicine and acupuncture technique in the role of health care;

+ way of traditional Chinese medicine, via the Internet to speed up the traditional Chinese medicine health care service network platform construction of traditional Chinese medicine (TCM) + via the Internet, give full play to the technological advantages of Chinese medicine, innovating the mode of clinical application, by Internet + health care and the various needs of the big data analytics, actively promote Chinese medicine and acupuncture cure not ill in technology and characteristics of traditional Chinese medicine, Chinese medicine health endowment, rehabilitation, such as resource integration, formulate related health services standards and specifications, and improve the health service ability and level of traditional Chinese medicine and acupuncture and massage, establish a health service is a new model of traditional Chinese medicine and acupuncture.

4. Accelerate the cultivation of professional talents in the health care industry of TCM.

By supporting Shanghai university of traditional Chinese medicine and relevant vocational colleges and universities to establish health service majors of TCM health care, we will accelerate the training of TCM health care professionals. Establish health personnel professional training center, with comprehensive qualities, such as economy, management, law of talent of professional Chinese medicine keeping in good health knowledge training, so as to build up a professional management, the management of personnel.

5. Accelerate the development of old-age health care industry and guide consumers to establish correct health awareness and health concepts.

We will work hard to build an old-age health care base and promote economic transformation and upgrading. Based on the tourist destinations in Shanghai, the base of health tourism industry is established in the area with abundant health resources. The abundant tourism resources and the Chinese medicine health care as a whole layout, highlight the tone is given priority to with green, environmental protection, health way of keeping in good health care, construction of traditional Chinese medicine keeping in good health health chain assembly hall, visitors center and health resort hotel apartment, promoting health food, etc., complete constantly with strong health industry chain, standard mode of the development of health institutions.