How to break through the development of TCM service trade?

2018-02-03 China industrial economic information network

What are the opportunities and challenges facing the development of TCM service trade in the new period? Ministry of commerce and state administration of traditional Chinese medicine recently held in Beijing on trade in services management ability training of Chinese medicine, from two departments, local business and the department in charge of traditional Chinese medicine, the first service trade key areas, key enterprise institutions of traditional Chinese medicine and other representatives gathered nearly 100 units, sum up experience, looking to the future.

Ministry of commerce, trade in services and commercial services department inspector Shang Jun said in a statement, trade in services of traditional Chinese medicine is an important field of trade in services, the development of trade in services of traditional Chinese medicine is the important content, promote the internationalization of the market of traditional Chinese medicine is also spreading Chinese culture, promoting the important carrier of soft power. In recent years, with the joint efforts of many countries, China has achieved good results in the development of TCM service trade.

Tang jun enumerated a series of figures: in 2016, there were 288 TCM service institutions and enterprises in China, with 230,000 foreign patients and 29,000 hospitalized patients, with turnover of RMB 1.4 billion. Tongren tang and other "going out" TCM service agencies received 280,000 visits, with a turnover of $800 million. The cross-border e-commerce platform with the core of the Marine TCM brand is rising. More and more foreigners are learning Chinese culture through traditional Chinese medicine. Many countries attach more importance to traditional Chinese medicine, and the development of traditional Chinese medicine faces new opportunities.

To this, the state administration of traditional Chinese medicine, director-general of the department of international cooperation Wang Xiaopin feel the same way, she said in a statement, at present, China's trade in services has entered the important development of traditional Chinese medicine, increasingly integrated into the nation's overall economic development, more obvious advantages in the course of trade in services, characteristics, role in promoting local economic growth is more outstanding.

In her view, Chinese traditional medicine trade in services with high added value of products, can promote the adjustment of the structure of service trade, to build the Chinese characteristic service, products are exported to the effective pull, strengthen the national soft power. The main advantages of China's traditional Chinese medicine service trade are: original advantages, full independent property rights; With a long history, traditional Chinese medicine was served on the ancient silk road. It is widely spread, covering 183 countries and regions; The international market demand is huge.

So far, TCM has spread to 183 countries and regions; China has signed 86 cooperation agreements on TCM with international organizations, foreign governments and regions. The above-mentioned countries and regions have about 300,000 Chinese medicine practitioners and more than 80,000 TCM medical (including acupuncture and moxibustion) institutions. Chinese medicine has been confirmed in the form of national or local government legislation in Australia, Canada, Austria, Singapore, Vietnam, Thailand, the united Arab emirates and South Africa. Chinese medicine has also been included in 14 free trade agreements.

Wang xiaofeng believes that the current development of TCM services trade faces significant opportunities. First, the demand for Chinese medicine in "One Belt And One Road" countries has increased. From 2011 to 2014, Russia, France, Malaysia, Italy, Australia, bahrain, Qatar, Ukraine, belarus and so on more than 30 countries and is presented by heads of state met with a variety of channels such as cooperation in the center of the overseas construction of traditional Chinese medicine in China, the Chinese medicine cooperation. Second, the development of TCM service trade is included in the One Belt And One Road initiative. In 2015, the vision and action of promoting the silk road economic belt and the 21st century maritime silk road was released, and the expansion of cooperation in the field of traditional medicine was listed as one of the key cooperation priorities. Third, the development plan of TCM "One Belt And One Road" (2016~2020) will guide the comprehensive participation of traditional Chinese medicine in the construction of "One Belt And One Road", which is a programing document that will enhance the communication between China and the countries along the belt and road. At the same time, the national leaders attach great importance to the international development of TCM and witness the signing of TCM memorandum and the establishment of TCM center. In addition, international cooperation projects of traditional Chinese medicine is full of traditional Chinese medicine industry to participate in the practical results of the construction of the "region", our country has established a 32 overseas Chinese medicine centre, 32 domestic international cooperation base of Chinese medicine, and the international standard research of traditional Chinese medicine, Chinese medicine to promote the international culture.

There are opportunities and challenges. Wang said that there are serious barriers to entry of people and institutions and the registration of traditional Chinese medicine products. Facing competition from developed countries such as Japan, South Korea and India; The industry is in the stage of development, the medical service industry is not marketable, the management talent is lacking, and the brand with international influence is lacking. Lack of guidance funds, need to improve the security system, refine the policy, innovation system mechanism.

How should we go about the development of trade in traditional Chinese medicine? Li jun, director of the institute of service trade of the ministry of commerce, gave several Suggestions: "introduction", while supporting qualified enterprises to "go out"; The service trade in the form of overseas consumption mainly focuses on cross-border delivery, commercial existence and natural person flow; The trade targets are mainly developed countries or high-income countries, while taking into account other countries; Cultural exchange and cooperation is dominated by "One Belt And One Road", forming a community of common destiny.

For example, he said, in terms of "going out", the state shall actively help enterprises having conditions of international trade in services of traditional Chinese medicine "going out", including the overseas Chinese medicine hospital, clinic of traditional Chinese medicine, Chinese medicine schools and cultural center of Chinese medicine, Chinese medicine experience centre, etc.; In the aspects of "introducing", including attracting overseas consumers to accept Chinese medicine diagnosis and treatment in China, traditional Chinese medicine keeping in good health care, education and training, tourism, traditional Chinese medicine of traditional Chinese medicine of traditional Chinese medicine scientific research outsourcing services. He believes that the development of trade in traditional Chinese medicine services requires "strong drugs", such as the hosting of the world convention on traditional medicine and the construction of a free trade port for medical care.