Traditional Chinese medicine clinics are about to explode: the operational risks will also increase

The 2018-02-11 sina

In November 16, 2017, the national health and family planning commission recently issued the 14th order, issued by the "interim measures for clinic of traditional Chinese medicine for the record management", the clinic of traditional Chinese medicine by license management to put on record, cancel the license of the prior approval of beforehand strengthening supervision after the event.

, director-general of the department of the state administration of traditional Chinese medicine method of prison hai-yang yu introduced, according to the regulations, if it meets the requirements of host clinic of traditional Chinese medicine, reported for the record materials required to run the clinic is located at the county level by the competent department of traditional Chinese medicine, Chinese medicine at the county level departments after receiving the materials, the materials are complete and meet the requirements of the record shall be put on record, and are issued on the spot in the clinic of TCM for the record card ", for people can be carried out after we get practice. At the same time, the method also clarifies the supervision and management functions of the competent department of Chinese medicine at the county level, which reflects the requirements of post-mortem supervision after the filing of the TCM clinic. The measures will be implemented on December 1, 2017.

The filing system will allow a spurt of growth in traditional Chinese medicine clinics, which are mainly individual Chinese medicine clinics, not traditional Chinese medicine clinics in public health care.

In fact, China's entry into this round of clinic expansion boom from 2013, and to be displayed in a variety of factors contributed to what was the outbreak of the medical institutions: all levels government launch many encourage social do medical policy, release the positive policy signal; Continue to promote the multi-point practice of doctors and provide a way for clinic doctors; The traditional industry is weak, and a lot of capital is flowing into the medical industry.

But what about the current management of individual clinics?

Author shi lichen roughly sorted out several points:

1. At present, many ordinary clinics are infusion, injection as the main business model, there are few characteristic management, the management pattern at present in the infusion and resistance to execute strictly limited area, has received great impact, many clinics are looking for a way of survival;

2. Specialty clinics, now feel live better, patient populations are more stable, but this kind of clinic basic no marketing ability, basic it is wait for the door, patients with some good training characteristic clinic, obviously did a good job in the marketing level;

3. High-end clinic, high-end clinic doctor source mainly confined to hire retired doctor doctors, more medical practitioners, jump out of the system, and with 3 armour hospital see a doctor the green channel and so on. At present, the development of high-end clinics is slow, which may be due to the ineffective implementation of the multi-point practice policy.

At present, the author estimates that there are less than 30% of featured clinics and high-end clinics, and most of them are uncharacteristic clinics.

And if the traditional Chinese medicine clinic blowout, because many traditional Chinese medicine clinics have no features, no technology, no brand, will be faced with the embarrassing situation of business operation.

How to open a successful Chinese medicine clinic?

The author in the process of visiting the market and found many individual clinic doctor is also very helpless, rely on barely alive such as infusion, injection, over the years, and now countries restrict large infusion, restrictions on antibiotic use at the grass-roots level, even some infusion of heart head blood-vessel is restricted gradually.

At the moment, doctors are also trying to save themselves, such as introducing special therapies and introducing high-quality treatment programs for clinics.

Service drug firms, the current implementation of the TouGu immovable therapy caused the attention of many clinic of traditional Chinese medicine, the author in the process of doing market research, many clinics to have very good treat rheumatism bone pain, cervical vertebra disease such as pain, strain of lumbar muscles, periarthritis of shoulder TouGu immovable therapy of traditional Chinese medicine is very interested in, because it can increase the clinic new business projects, increasing the income of the clinic.

The clinic doctors on pure pain relief projects or products are not very willing to accept, because the short-term pain relief, but many basic no treatment effect, patients can also be to use for a long time, so most of the clinics with therapeutic TouGu immovable therapy of traditional Chinese medicine is very recognition.

The author is involved in the operation of Chinese traditional Chinese medicine (TCM), which has a monthly net income of about 780,000 yuan per month in a clinic.

The above is just a case, in fact, skin diseases, diabetes, auxiliary characteristic project characteristic treatment projects, etc are very market, the author found a common clinic transformation to do research in skin of the project, this is better, do beauty care and skin disease, simple members have millions a year, in advance and clinic area is not large, the performance of about 100 square meters.

On the whole, the survival of the clinic has become a huge problem, and it is still unknown how to survive in the future.

Characteristics, chronic diseases, specialties, marketing and brand will be the key points for the survival and development of TCM clinics in the future. Otherwise, the business is to be unemployed, and then to do a loss.