Copyright trade brings Chinese medicine and wushu culture to the world

Chinese news and publishing widely

Chinese medicine and martial arts books are featured books of shanxi science and technology press, and also the focus of their copyright trade. File photo

Since 2008, shanxi science and technology publishing house (hereinafter referred to as the science and technology association) has been involved in the field of copyright trading, and has successfully exported more than 20 kinds of book Copyrights. In 2012, the Japanese version of "li ke old traditional Chinese medicine acute and difficult disease experience album" and other best-selling books were sold to Japan, which was well received and widely welcomed by local readers. In recent years, the science and technology society has turned its attention to countries along the developed and European countries and "One Belt And One Road". In 2017, after a long and unremitting effort, the copyright of "li ke old Chinese medicine in critical and critical illness" is exported to France.

Has less than 10 years, science and technology club for copyright output more than 209 species, covering the traditional characters in Chinese, English, Japanese, French, German, and other language versions, the output of shanxi publishing media group books copyright by more than 60% of the total output. Therefore, in 2017, the science and technology club is awarded as "national copyright demonstration unit" by the national copyright administration.

Find a feature book.

Step out

From 2008 to 2018, the science and technology society has spent a lot of energy on the book copyright trade. Looking back over the past 10 years, zhao jianwei, the President of shanxi science and technology press, told the Chinese news and publishing company that it was a crucial step to find his own characteristic books.

In 2008, the Beijing international book fair, science and technology agency of traditional martial arts books from Hong Kong and Taiwan in China press, by focusing on marketing, communication, finally reached an agreement, then it successful export more than 10 kinds of book copyright. The success of the first time has greatly increased the confidence of the trade staff of the science and technology society, and has accumulated experience for the future expansion.

It is known that science and technology agency has been committed to the characteristic of TCM and martial arts books and products, launch "famous doctor square" "ancient boxing spectrum" series on "martial arts" series of books, by the vast number of readers widely recognized, and to lay a good foundation for version trade output. In the first half of 2017, science and technology society's martial arts books ranked second, with 9.93 percent of the market share, according to statistics from Beijing open volume information technology co., LTD. Traditional Chinese medicine books ranked no.12, with a market share of 2.45%.

As a result, science and technology club two characteristic brand, relying on the traditional Chinese medicine and martial arts focus on mining similar cultural background, ability to accept and understand the readers higher in Hong Kong, Taiwan, and Hong Kong and Taiwan press keep close contact for a long time, enhance understanding, deepen feelings, many times to Hong Kong and Taiwan research, also invite each other to visit shanxi. "We don't just think of copyright cooperation as a trade, we simply pursue profit maximization. We build relationships and build friendly long-term relationships by making friends." "Mr. Zhao said.

"Traditional Chinese medicine and martial arts books are always the important output graphics copyright varieties, for two reasons: one is from the overall situation of copyright output, the traditional advantage field was evident, the doctor of traditional Chinese medicine and martial arts is the Chinese excellent traditional culture, has been the world's attention gradually, and has been the key output varieties, has certain readership in the world; Second, we adhere to the professional characteristics in book publishing work, attaches great importance to the original, do not blindly follow suit, refused to repeat low quality, after years of exploration and accumulation, in the traditional Chinese medicine, martial arts two plates has certain advantages, formed a certain scale, have created favorable conditions for copyright output." Output overseas jian-wei zhao told reporters that the two books and published after formed a relatively stable readership, has certain influence, which on the one hand, thanks to the traditional Chinese medicine and martial arts of Chinese culture with obvious symbol, less affected by the values and aesthetic differences between east and west; On the other hand, in recent years, China's international status has been rising, the influence of Chinese culture has been expanding, and traditional Chinese cultural books have attracted more and more attention from overseas readers.

Build a trade team.

Actively export overseas copyright.

In exhibitions such as the world's major international book fairs, the science and technology club is widely used to introduce their books to a number of overseas publishing organizations. At the same time, science and technology club also actively make contact with foreign consulates, university library, and so on, through the bibliographic items, using a variety of ways of foreign propaganda, to a certain extent, improve the visibility and credibility of its books.

Science and technology society copyright trade work behind, is a professional edition trade team. As early as 2008, science and technology agency is specially set up the copyright works in editor-in-chief positions, the introduction of high-end talent, set up a special system, clear responsibility and direction, in a planned way, step by step, the key to carry out copyright trade work. At present, the copyright trade work is handled by the President personally and managed by the editor-in-chief. The two persons are responsible for the copyright trade work, respectively managing the copyright output recommendation of related books, negotiation signing, performance tracking and so on.

"With the development of the work and experience accumulation, the version we trade staff improve a judgment on overseas readers' reading interest and gradually shift from passive waiting to active attack, actively looking for trade platform and clues, promoted the copyright output work." "Mr. Zhao said.

In addition to the book exhibition, science and technology club version will also be trade work as part of their daily work to grasp, in its list of monthly work plan, formulated the version of the trade contract management system, the supervision and administration of royalties system and post responsibility system of personnel. The implementation of these basic work is the basis of certain achievements in copyright work.

After 10 years of exploration, the copyright team of the science and technology society also summed up the rich experience. "We recognize the version of the trade work can't just rely on a few times a year's book fair, need through various channels gradually build a multi-level network of partners and publishing platform, establish stable relations of cooperation with foreign publishers. Providing accurate service, forming brand effect, and accumulating customer resources under the premise of knowing one another. Jian-wei zhao told reporters that in the process of foreign promotion books, he gradually realized that to achieve the success of copyright output, need to do at 3 o 'clock: "one is the enemy and know yourself, both must have a deep understanding of their products, but also fully study overseas market demand, with accurate service enhance the quantity and quality of copyright output, The second is to be honest and trustworthy, to be trustworthy, to strictly take the performance of the contract, to achieve the goal of win-win cooperation, to win the trust and respect of the partners, so as to establish long-term cooperative relations. Third, be familiar with international rules, strengthen exchanges and communication with overseas publishing institutions, and provide various opportunities for copyright to go out.

Around the world

We will further promote Chinese culture.

After several years of accumulation, science and technology agency based in China, Hong Kong and Taiwan, to further expand the coverage of east Asian cultural circle, through active and contact the copyright agency, to countries such as Japan and Armenia direct multilingual books, praise and welcome by the local readers. At present, the social total output of science and technology copyright 209 species, including 144 kinds of martial arts books, Chinese books 12, 53, of general books and 108 kinds of books by the finished book trade center group. Among them, "li ke old traditional Chinese medicine acute and critical illness experience album" has been reprinted more than 40 times, accumulated a total of nearly 200,000 copies. The book, which has signed a copyright agreement with France's youfeng publishing house, is about to be published in French, while the Japanese version of the book is sold directly to Japan via the Chinese company. The book is sold directly to the Confucius institute of Armenia (hanban).

Through the copyright output, the science and technology club has a deeper understanding of publishing. In jian-wei zhao's view, go out is not only to promote and develop of Chinese excellent traditional culture, but also in the communication and exchanges with overseas publishers, as well as science and technology publishing concept and operations of the club to understand and learn advanced experience provides a effective way. "This will help us to raise the level of the topic and enhance the core competitiveness. The continuous expansion of copyright output has promoted the market popularity of our society to a certain extent, and it has provided the possibility for both social and economic benefits of our society.

It is known that science and technology club books after the output to the overseas, due to the unique, gradually formed a stable readership, such as some countries in Africa bookstore has sales counters, this to a certain extent, improved the technology club's popularity. Zhao jianwei said that in the future work, the science and technology community will continue to adhere to its own brand building and publishing concept, and improve its competitiveness in a steady development. According to the macro direction of the science and technology society, based on the characteristics of its own topic, based on east Asia, we should look to Europe and the United States, focus on the countries along the "One Belt And One Road", and talk about cooperation and win-win cooperation with the goal. Take an active part in the international book fair, with overseas publishers, intermediary institutions and overseas Chinese libraries strengthen contact, establish system, the publication of the multi-level cooperation, steady progress was made in science and technology club in depth development of copyright trade.