Beijing health tourism manual on traditional Chinese medicine was released in Beijing

December 6, 2018 China news network

Beijing, Dec. 6 (chinanews.com) -- a seminar on the training and docking of TCM health tourism products jointly sponsored by Beijing culture and tourism bureau and Beijing administration of traditional Chinese medicine was held in Beijing on December 5. At the meeting, the "Beijing health tourism manual of traditional Chinese medicine" was issued for the first time. Industry experts said the manual provides a good content basis for travel agencies and tourism enterprises to conduct product research and development, route planning, and is a reference book for the operation of traditional Chinese medicine health tourism.

Introduce professor Sun Mengyang from tourism institution of Beijing union university as the industry training guidance materials, "manual of Beijing traditional Chinese medicine health tourism" of Beijing traditional Chinese medicine health health tourism resources conducted investigations, will focus on resource point features, products and services, as well as the cooperation pattern, etc and the travel agency organizing the system, the collection. For travel agencies and tourism enterprises product research and development, line planning to provide a good content basis.

Luo zengang, deputy director of the Beijing administration of traditional Chinese medicine, said here that the healthy tourism products of traditional Chinese medicine are the embodiment of stimulating the advantages of the five resources of traditional Chinese medicine, expanding the tourism products in the transformation of tourism mode, and are a high value-added industry, which is a good development direction for the base of healthy tourism of traditional Chinese medicine and travel agencies.

He said that Beijing brings together many MingYuan, famous, famous doctor, rich in tourism resources of traditional Chinese medicine, the project classification on the experiential, type, diagnosis and treatment, etc., according to the target population is divided into Chinese medicine cultural tourism for healthy people and for the patient's international tourism two kinds of traditional Chinese medicine, and forestry, tourism departments will also be introduced for sub-health population of TCM forest health tourism projects.

According to introducing, the Beijing municipal administration of culture and tourism bureau and the Beijing Chinese medicine began to cooperation since 2011, the Beijing municipal and district of traditional Chinese medicine health culture resources for carding and evaluation, the depth of the unearthed one batch with Beijing tourism and cultural characteristics and cultural characteristics of traditional Chinese medicine resources, organize experts to assess, has selected three batches of 35 sets Beijing tourism and culture, as one of the bases, for the Beijing tourism culture increased the rich connotation of traditional Chinese medicine. On this basis, the organization of relevant travel agencies, Chinese medicine tourism experts carefully designed 13 Chinese medicine health tourism routes.

Cao pengcheng, deputy director of the Beijing culture and tourism bureau, pointed out that the tourism industry is facing transformation and upgrading, and in the path of inbound tourism, better products are needed to impress overseas tourists, and TCM health tourism is a good starting point. According to the data of per capita consumption of inbound tourists, the overseas market potential of TCM health tourism bases is huge.