Traditional Chinese medicine enterprises "go out" to promote the internationalization of traditional Chinese medicine

December 3, 2018-december 3, China journal of traditional Chinese medicine, 1st edition

Recently, dong-e e-jiao signed a strategic cooperation agreement with Korean ginseng commune (zhengguanzhuang), and tongrentang opened retail terminals in nearly 30 countries and regions, which attracted wide attention from the media and Internet users. These traditional Chinese medicine enterprises, while operating and developing, have brought traditional Chinese medicine culture to all parts of the world, making traditional Chinese medicine recognized by more and more countries.

With the increasing of China's foreign exchanges, the wave of "TCM fever" is sweeping the globe. Phelps made a name for himself at the 2016 Olympic Games in Rio DE janeiro. In 2018, chuanbei loquat became "popular" in the United States.

Of course, as an important carrier of TCM culture communication, the output of TCM enterprises is conducive to the dissemination and popularization of TCM culture abroad. For example, done-glue has a long history of use and many standards exceed international standards. It is very popular in Japan, South Korea, southeast Asia and other international markets. 55% of the buyers in Indonesia come from non-chinese groups.

Traditional Chinese medicine enterprises uphold the spirit of corporate culture and traditional Chinese medicine cultural spirit is also in the same line, such as dong e e jiao always adhere to the "longevity of people to help the world", tongrentang always adhere to the "with the practice of benevolence, health care" spirit.

However, how to make foreign people fundamentally understand TCM and understand the way of thinking of TCM is still a difficult problem to be solved. At present, China has spread TCM culture to all parts of the world through "One Belt And One Road" construction, the establishment of overseas Confucius institutes and the construction of overseas TCM centers. In 2016, the state administration of traditional Chinese medicine and the national development and reform commission jointly issued the "One Belt And One Road" development plan for traditional Chinese medicine (2016-2020), which gives priority to culture and enables foreign people to deeply understand the characteristics and essence of traditional Chinese medicine.

As the emissary of traditional Chinese medicine of "One Belt And One Road", traditional Chinese medicine enterprises bear the mission of inheriting and innovating traditional Chinese medicine culture. They should give full play to their own advantages, carry out resource cooperation and development in countries and regions along the "One Belt And One Road", and promote the development of traditional Chinese medicine culture to the international level. Just as netizens said, "we are working together to let TCM travel around the world as soon as possible and bring benefits to people all over the world."