Ancient interesting medical advertising

Source: China's traditional Chinese medicine

     With the development of society, the advertisement has been widely applied in all kinds of social economic activities. However if you know, pharmaceutical advertising in ancient China have already.

     In ancient China pharmaceutical advertising rise quite early, among them with the most prominent in the song dynasty. Such as "qingming riverside seene" describes zhao too lol, healing and home sales cooked up front, born medicine higher than the cloth eaves signpost advertisement, features large of pills scattered anointed Dan cure magical action, information spread widely. The WangJiXian healers, had been handed a DanFang efficacy, called the "black tiger", with "black tiger's" as the famous ShiZhao, reputation. The imperial city one selling hernia medicine medicine, because of the lees poured patient little, then please print a head MuNiu engineers as ShiZhao, the results QiuYaoZhe are in an endless stream. SongRao state name, the high wind medicine, the trademark sold for a strongman hook, holding up a fork and a black lacquer wood, called "the pig slaughter", since high tree for the wind after trademark drug grow. This text ShiZhao even influence to modern times, such as old Beijing Ed hall, the place the one says "Ed ancestral hall shenyang seven generations of children Jane Dan only this one don't no 2 place" the word of and signs.

     The most interesting thing is, some pharmacies, make good use of celebrity effect. Such as the southern song dynasty, sitting on the judgment seat a strict linan practicing medicine and open a small herb, cure, not much. Patients diarrhea A time meet SongXiaoZong just to have diarrhea, into the palace was cured. A cure emperor of severe diarrhea, the emperor exultation, gives its officer for defense and given to gold clubbing a mortar. So strict home is hit "gold clubbing a mortar defense" ShiZhao strict, and fame grew herb. And a gynecologist ChenYi, because of the KangWang healed ZhaoGou princess, KangWang reward queen ROM fan. Chen children spread all over family heirloom, zhejiang later that he can't partition door of natural presence, and later set up a door in their respective the wooden door, "ShiZhao chiefs that big fan Chen" stretch for hundreds of years and in zhejiang of time. A similar and "golden bell lee's", because of cure, the emperor's choose the bowel give not do but accepted the gift of the admiralty, suspended in the door, from then on, "golden bell lee's" oscar-nominated hundreds of years.

     The Chinese nation culture of quality-the couplet, more be enterprise widely adopted. There used to be a doctor, he called ChengDaoZhou in their own enterprise topic a pair of couplets, "I hope people are not alone; my poor health." The style is the man, from LianYu people experience the, Mr Cheng must be a kind and generous manner the good doctor. And another league "I wish the world without disease, people what born dust" frame irrigation, the philosophy of plainness, immediately and shorten the medicine with customers from the feelings of the home. And as "borrow his kyushu medicine, save me all nations pain man", are moaning profound meaning. And "cultivated land to meet, a mother benefit a matchmaker see pleased; HuaiShan sent to lead, countries that old king one thousand national health" and so on the drug, it not only embodies the league management characteristic, also let a person involved in the poetry of intimidating serious smack-talking atmosphere.

     To make good use of physical model is the ancient medicine in advertising and a wonderful place. Such as "XuanHu" (pot is filled the bottle gourd) ancient medicine pharmacy, is the sign of the clinic. Some of the ZouJiangHu (also with bottle gourd, as medical "recruit Huang". Some pharmacies, suspension "fish" (with flake operators or wood carving fish cover as the symbol, because fish) day and night, always with his eyes wide open, suspension fish means the herb operators for day and night patient services. The yuan dynasty XiongMengXiang chromatography of tianjin medical volunteers described in the first door to children, woodcarving board for children ", "and WenPo targets, the door to the house DaGongZhi paste: a pair of shoes to remember the big basket." And as one eye herb medicine "painted" the trademark of the ophthalmic acid is "a head of DaiZao color high, in the big league orange sleeve robes, who hanged before or after the successful string of eyes on both sides of the ball, crown also embedded eyes, wear a ball before crown is to pick a ball, the eyes and a rectangle bag under capsule, it also painted a big eyes of the ball." Until the Ming and qing dynasties, suspension of Beijing eye herb white board or draw a few people with eyes.

     Someone with cows, horses, leopard, bones, such as dragon shape advertising ShiZhao, the effect are quite good, this kind of medicine ads to sui, after more prevalent. And some ChuanLing sell drugs you sucker, a handheld ChuanLing shake, a handheld signs, the folk flow, or I sell a practicing medicine and people caring. For one, some LangZhongChang to buy a beating, and propaganda ferule mouth, says the yangtze-huaihe region for MaiZui "(".