"Blending, reduction" become "criticism" why

Experts: catering industry standardization is the development trend, consumers understand save three erroneous zone

Liberation daily

The xinhua news agency ZhouRui ZhouLin

Always with the service idea of hot pot is out, has been widely touted BaiShang POTS "blending" they much-maligned, become the taste noodle, KFC, yonghe soya-bean milk and a "after blending" 2 words hurt enterprise. Why consumers about "blending" color changing? Inside this whether there is some consumptive error? This should be a modern catering to the standardization of an essential tool path scale production process, and become "criticism" why?

Blending, rushed into "sensitive" confirmed

"Get BaiShang POTS of the SuanMeiShang and lemon water, is' blending 'come out." Media reports cause consumer backlash, remove the became the taste noodle, KFC and yonghe soya-bean milk, and after a "blending" word "flash a over" the famous chain catering enterprises.

To this, the sichuan get food and beverage director of a joint stock limited company YuanHuaJiang said, in fact, remove the never in any way a promotion of bone soup is made, and the boil soup pot, lemon flavor white water and SuanMeiShang are in accordance with the requirements of the manufacturers SuoZheng, cable to some of the key votes, product besides manufacturers with inspection report, out of the sea of its new inspection.

Similarly, at the bottom, taste out before noodle, KFC, yonghe soya-bean milk and a number of food enterprise have been in such "blending" or "ran against the" door, pig bone soup bottom events of the famous Japanese fast food enterprise flavour has noodle in bone soup door ". Although businessman has repeatedly clarify soup bottom not powder, but consumers don't seem to blend tell. Taste in noodle soup "bone door", its shares tumbled after all, once daily fall more than 10%, wiping out billions of Hong Kong dollar, stock prices are down from a high of about hk $17 all the way down to hk $8, until recently fell to near a slow down.

Remove the door "exposure" blending, a web portal, a more than 2300 Internet users participate in polls show, although there are still 41.6% of the respondents said they not be affected, but as much as 42.3% of the respondents' choice of don't go to dinner. At the same time, there are some Internet users, think "neutral" red is shop "mistake must be correct, have advantages and to continue to must not out of the question, can't hold when a problem, boast fall, if only a slap pat die."

YuanHuaJiang admitted to reporters, if not out in the consumers' mind the previously saved up better public praise and brand image, event on the impact of the company may be far greater than now. Obviously, it hasn't let consumers "fully informed", make out the paid a "heavy price".

"Blending door" highlights three consumptive error

Fudan university school of public health professor LiShuGuang told reporters that "blending the word" originally from the processing technology of the liquor, now, in fact the word was ribosomelike and not too much praise or blame meaning, this should be a neuter gender phrase.

Expert analysis thinks, "blending" "blunt against the" and "reduction" process such as this is catering enterprises in the process of standardization path, and now consumers to the understanding of these questions with some errors.

Error: "blending" is a businessman in order to save the cost. Reporter survey found that although partial businessman does exist will cheap powder reduction become drinks and soup bottom behavior, raw material costs only accounts for 1/6 of the price even lower, can be called "profits", but the actual "blending" does not necessarily better than "now now sell" the cost is low.

Yonghe food (China) Co., LTD LinJianXiong President to the xinhua news agency said, after soya-bean milk powder brew soya-bean milk would cost more than brewed soya-bean milk. According to the calculation, yonghe soya-bean milk powder standard packing 350 g each bag, price 13 yuan or so. And in the brew soya-bean milk drinks store total to 450 grams, need to use about 75 g soya-bean milk powder, cost about $2.5 per cup, plus other cost price per cup terminal now 5 yuan or so; And now by grinding soybean milk beans time length, temperature, bubble, as a result of the difficult to do standardization and unified taste, cost is not fixed.

Myth: "blending" certain food safety problems. There Although there are illegal businessmen use industrial raw material made of "blending vinegar" "foreign wine", etc, the harm from consumer safety, but in fact, chain food and beverage enterprise to ensure a quality, use the central kitchen enrichment soup, in the strict control of such as qualitative inspect branch, the food safety is ensured.

YuanHuaJiang says that, although the white out the taste soup pot soup bottom by normal manufacturers to provide the concentration of the bone soup for reduction, red soup and other base out by the raw material production factory, but has its own use methods conform to the state of food safety requirements.

Myth: "standardization" will bring lack of nutrition. Industry sources told reporters, in modern technology control, through concentrated stock has almost completely also broth, bottom, through the process can also bones and other ingredients have the effective ingredient to more fully; Directly through the system than soup, also the broth, lack of usually only some "smell".

Guide rational consumption still need to DuoFang hand in hand

The question facing the consumer, industry experts point out that this kind of thing is the essence of the problem, and the consumer standardization process traditional food habits, consumption expectation of dislocation between, overturned the traditional consumer consumption concept. Many people see "blending," words, often without thinking that "bad". Actually, this is only a "all the traditional is a good" subconscious mind, is to the modern catering industry a misunderstanding.

"Standardization and scale of modern restaurant chain is the development trend of the enterprise, consumers' now now sell 'pursuit more of a childhood memory of taste in nostalgia. In fact, the kitchen used central processing method can guarantee taste, also can guarantee the safety." China agricultural university food, vice President of the college GuoShunTang said, Chinese food in the production experience, the complication of, want to "the same taste" very difficult, so has been cooking for the standardization of the state, is the cornerstone of the development of the modern food and half will still need to consumers, so to change the traditional ideas, from the dialectical view also broth, bottom.

The personage inside course of study thinks, to produce the justification for consumers, after all many mistakes on food safety accidents "mistakes", let the Chinese consumers to high sensitivity, a little bit of information and action will "strongly". This requires more supervision department to renovate "the black sheep", formulate the corresponding standards, so that as soon as possible to let some events infect other Banks, and hurt catering industry standardization, large scale process; At the same time, to some enterprise will "reduction" as "now endure" and the behavior of the false propaganda must be kept under strict punishment.

LiShuGuang said, blending doesn't mean bad, but "blending of the word" liquor technical craft, from now to be a lot of places, supervision department deal with "ribosomelike blend" this process should be formulated the implementation of the standards. "The government can ask enterprise will blending process what ingredients and add the blending process inform consumers and reassure consumers doubt."

In addition, regulators also should be in good consumer education basis really do take responsibility, set up the correct and rational consumer spending. The communication university of China advertising, dean of the college of HuangShengMin think, consumer spending literacy, advertising literacy and discerning ascension is not happen overnight, need regulators to do on weekdays, education, in order to foster guide good consumption.

According to xinhua news agency (Shanghai on August 28,-