Let Chinese medicine culture for hospital brand graces

China's traditional Chinese medicine reported

Guangdong hospital of traditional Chinese medicine as a modern hospital, in its nearly 80 years of development history, and constantly to inherit and carry forward the culture of TCM, strive to build an characteristic of traditional Chinese medicine hospital culture, in the play in the process of Chinese medicine features highlights the increasingly competitive advantage, which make the hospital have developed rapidly.

With the culture of TCM, strengthening medical ethics education

Traditional Chinese medicine is extensive and profound culture, rich in humanity spirit, for modern hospital building their own values and norms provided valuable spiritual wealth. Guangdong hospital of traditional Chinese medicine culture through the system arrangement of humane spirit and to that of the hospital culture construction achievements should be combined to form the hospital culture manual ", a hospital staff thought culture education's important reading.

The hospital from language, manner, etiquette and service mode, service process, and has built a complete behavior criterion system, and formed a rich culture of TCM culture of service management culture. Set up the unique Chinese medicine health care workers, such as specific etiquette in please old doctor of traditional Chinese medicine to the hospital DaiTu, the use of the rich Chinese characteristics, failed at the ceremony, will visit the great sun simiao medical sincere "in the big medical requirements content as each new hires sworn content, stressed that when" sincerely "medical providers of heart, emphasize the medical staff and the unification of Germany before. Organization to henan ZhangZhongJing hospital backbone expert tomb worship offering, and sets a "brave", strengthen the hospital staff monuments of medical ethics education, medical personnel to make more deeply into the consciousness of "heart" parents medical importance, determined to carry on Chinese medicine academic thinking, and to human health services.

Strengthen the propaganda of popular culture, expand the influence of traditional Chinese medicine

In traditional Chinese medicine health expert activities

In order to better the knowledge of TCM, and improve the people's popularity the self care level, and improve the traditional Chinese medicine in the public approval degree, guangdong hospital to cure is not ill center as the core topic selection, organization, planning each subject famous experts, opened the "Chinese medicine health expert lecture series, include all sorts of diseases and health care, common disease, frequently-occurring disease, the four seasons the prevention and control of the epidemic, received good reputation.

Build Chinese medicine culture atmosphere

Guangdong hospital of traditional Chinese medicine culture on atmosphere build, in decorating a design, into the traditional Chinese medicine, so that patients with a cultural elements into the hospital can feel of traditional Chinese medicine, Chinese medicine taste to promote the thick cultural atmosphere of the form.

In the traditional Chinese medicine industry set up perfect way to praise the tablet in each floor, of the waiting area of color photos of the traditional Chinese medicine suspension, match with efficacies, so that patients in the waiting period, dull to get more knowledge of traditional Chinese medicine. The things LianLang, also is the hospital corridor, the famous people hanging DaiTu famous doctors and hospitals, introduces the disciple make patients feel more deeply MingYuan medical connotation. In the court set up the basic knowledge before square long corridor in plain text, and introduced the basic theory of TCM design, make patients better understand Chinese medicine.

Fang village garden decoration, the sorting is built into YinYangSheng restraint principle garden area, make patients in carefree walk, experience the Chinese medicine "Yin Yang Yang, have in the endless Yin" changes.

University town, with TCM culture construction branch for design and main lines soul, guangdong hospital culture as FuXian, and with China regional characteristic of the rich lingnan gardens landscape closely, the rich and colorful ru-hua, form, through the sculpture, QunDiao, head, sketch, view the wall, to shop, plants, and so on, multi-level and the Angle to culture and landscape organically combine together. Including large sculpture QiHuang "question and answer", "XuanHu offers", QunDiao "looking, smell, ask, cut", with vivid and form of art show the theme of TCM culture, a sculpture high-quality goods. TCM culture area, through the sculpture in knowledge and the chair of the stool vignettes, introduces the knowledge of TCM and health verse. Traditional Chinese medicine, with layers of allusion area in the form of traditional Chinese medicine, display screen allusions, and introduce the twelve meridians of traditional Chinese medicine and hour compatibility. Traditional Chinese medicine and the folk custom culture of lingnan knowledge, through the nursery introduces the area south of the medicine and the tunnel, the dried tangerine or orange peel, kapok, drink tea of cool folk.

Strengthen the mainstream media cooperation propaganda the knowledge of TCM

In order to universal health life concept of traditional Chinese medicine, promote health care "cure is not ill" knowledge and methods to improve public health consciousness and the ability to protect, hospital and media close cooperation, make full use of newspapers, radio stations, television stations, DuoZhong means, through the open up column, recording feature program DuoZhong form, such as traditional Chinese medicine knowledge spread and health care. And CCTV 4 "the medicine" column cooperation manufacture and face everywhere on 8 sets to is not ill series "popular science programs teach you how to not sick". This became the column set up 10 years the most-watched program, cause great social response, many people at home and abroad and telegrams to or came to spike consultation.

And Asia television cooperation shooting Chinese medicine scientific series program "party", has sought grass source broadcast five series 65 sets, have been well received by; After the skin and has made a royal art ", "the herb Ming series home show, also be a high praise. Is actively and many media cooperation, is coming out the spread of more traditional Chinese medicine culture of quality programs.

Strengthen the publication of the popular science books of traditional Chinese medicine

The hospital has published two years more than 40 sets of traditional Chinese medicine, and produced a popular science books a number of popular with readers popular science experts and popular books. If ZouXu experts published "longevity and health-DengTieTao talk about keeping in good health" system is introduced and summarized GuoYi master DengTieTao professor of preserve one's health of experience; She self-improvement pharmacists published "She old beautiful soup by guangdong masses of homophobia, with hundreds of thousands of fans; The ChiXiaoLing along the throttle custody "also became a best-seller; The women LinYi professor made health care of audio and video products also has been published.

In short, guangdong hospital of unique, mixed with traditional Chinese culture of TCM culture brand image, set up the hospital to inherit and carry forward the traditional Chinese medicine culture of excellent spirit, to construct the core idea of modern Chinese culture core nutrition. Traditional Chinese medicine culture, "human-centered" and "overall concept", "the syndrome differentiation and treatment of medical treatment, pay attention to" concept "nature and humanity" humanistic spirit, and the pursuit of "big sincerely" medical ethics of medical ethics, all for constructing the modern hospital of traditional Chinese medicine culture idea provides rich nutrition and theory, cultural support.

-LiShuChun HuYanBin guangdong hospital